Experienced Digital Marketer with a demonstrated history of working in the Retail, Insurance and Travel Industry. A Skilled Team player with experience in Email Marketing, CRM, Marketing Automation and Creative Thinking. Curenlty working at Canadian Tire as an Associate Marketing Manager for Triangle Loyalty Program.
— Canadian Tire
— Kanetix Ltd
— Cash Money
— Mahatta Multimedia
I worked at Travel Triangle, which is a Travel Market Place based in India, to help increase their lead to conversion ratio by 8% within a Month's time. We successfully targeted and reached out to active customers and nurtured the leads to achieve the results.
- Mapped out the problem areas.
- Created a content targeting plan
- Targeted customers through automated journeys.
- Once the leads were generated we worked on targeting them with more related content to help build trust and move them lower down in the funnel for conversion which was also supported by a sales person that helped us in nurturing those leads.
Saurabh, Manager at that time: "Priyanka has a great knowledge of managing Email, SMS, Push Notification, In-App campaigns. She has a good hold on App Store Optimization (ASO) for Android and IOS both. She has managed everything individually and improved the performance continuously. She is a creative girl with good sense of getting higher interaction through creatives. She is also a good learner and take out new learning with her experimenting nature as she did with the L2C project she did that helped us increase our l@c by 8%."