ClickCease
Verified Talent

Priyanka Thukral

Canada
$75
/hr
Verified Talent

Experienced Digital Marketer with a demonstrated history of working in the Retail, Insurance and Travel Industry. A Skilled Team player with experience in Email Marketing, CRM, Marketing Automation and Creative Thinking. Curenlty working at Canadian Tire as an Associate Marketing Manager for Triangle Loyalty Program.

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Experienced Digital Marketer with a demonstrated history of working in the Retail, Insurance and Travel Industry. A Skilled Team player with experience in Email Marketing, CRM, Marketing Automation and Creative Thinking. Curenlty working at Canadian Tire as an Associate Marketing Manager for Triangle Loyalty Program.

Worked With

— Canadian Tire

— RATESDOTCA

— Traveltriangle

— Kanetix Ltd

— Cash Money

— Mahatta Multimedia

Case Studies

Specialty Areas

Email Marketing
Marketing Automation

Vertical Experience

Travel
Insurance
Retail
Mobile Apps

Tools

Act-On
Marketo
MailerLite
Benchmark

Skills

Marketing Automation
Journey Mapping
HTML
Content Writing
A/B Testing
Onboarding Email Campaigns
Email Testing

Recent Roles

Associate Marketing Manager, Digital and Marketing Automation

Canadian Tire Financial Services | 2020- Present

Digital Marketing Specialist- Email Marketing

Kanetix Ltd. | 2020- 2020
  • Lead the design and development of transactional email templates.
  • Migrated the existing transactional emails for all insurance quoters to Act-on.
  • Managed the marketing automation and email deployment calendars.
  • Set up segmentation, scheduling, testing, deploying the email campaigns.
  • Worked across teams to make sure a smooth flow of the email automation programs
  • Ensured seamless working of the forms integrated in the automation programs.
  • Using litmus testing program to comply with responsiveness of the emails across different platforms.
  • Proactively monitored email metrics and capturing weekly email performance.
  • Worked alongside the brand guidelines to restructure the emails.

Customer Service Specialist

Cash Money | 2019- 2020
  • Helping clients with financial needs by providing loan products and services- pay day loans, cheque cashing, currency exchange, money orders, bill payments, money transfer.
  • Managing cash vaults and drawers, doing client analysis to approve loans, fraud analysis.
  • Adhering to security procedures of walk in and walk outs for other stores in the district.
  • Building and maintaining long lasting relationships with clients.
  • Continually striving to achieve financial targets through delivery of exceptional customer service as measured by the window observation checklists.
  • Reviewing and understanding various reporting statements on the financial board.
  • Working actively on the call-campaigns (receiving and making call) in order to make raving clients.
  • Successfully completing NET and monthly refresher courses.
  • Achievements:
    -Highest sales for the line of credits in the 1st month.
    -Successfully completed various district wide challenges run by the district manager.

Sr. Analyst- CRM and Mobile App Marketing

TravelTriangle | 2018- 2019
  • Digital Marketer with an indepth knowledge of app marketing and CRM.
  • App Store Optimization:
    -focus on increasing the app’s visibility and engagement on app store.
    -Implementing ASO strategy to improve user experience by working with partners like Google and Apple to increase user acquisition.
    -A/B tests and optimizing keywords, videos and screenshots to help in increasing organic installs.
    -Analyse performance to measure marketing strategies.
    -Regularly reviewing keyword ranking and app reviews to increase app discoverability.
  • App Marketing:
    -structured pre and post install journey of an app user for TravelTriangle with proper segmentation on customer behaviour and targeting via push notifications and inapp notifications using a proper content marketing backed by a/b tests at various touch points.
    -Tracking overall app metrics and optimising marketing spend on channel level for targetting app users.
  • Email Marketing:
    -setting up a CRM channel for customers to capture via different platforms- email, sms, webpush, onsite - using webengage as a tool.
    -optimizing various lead metrics- open rates, click through rates, lowering spam counts, decreasing unsubscribe rates and optimizing the time to send the campaigns.
    -seamless coordination with different teams for smooth execution of campaign.
  • Customer Retention:
    -Studying customer behaviour and booking pattern on app and website and developing a customer targetting strategy.
    -Formulating journey to target customers on different channels at optimised times.
    -Weekly and Monthly reporting & analysis on to take corrective measures on the strategies as required.
  • Adwords:
    -Successfully introducing apple search ads and scaling up the campaigns by monitoring the search terms and budget.
  • Achievements:
    Have been awarded a star performer award for the various experiments I did during my tenure:
    -Increasing L2C from emails to 8%
    -Experimenting with social channels to increase organic installs on the app

CRM Analyst

TravelTriangle | 2017- 2019
  • Digital Marketer with an indepth knowledge of app marketing and CRM.
  • App Marketing:
    -structured pre and post install journey of an app user for TravelTriangle by doing a proper segmentation based on customer behaviour and targetting them via push notifications and in app notifications using a proper content marketing backed by a/b tests at various touch points.
    -Tracking overall app metrics and optimising marketing spend at channel levels for targetting app users.
  • Email Marketing:
    -setting up a CRM channel for customers to capture them via different platforms - email, sms, webpush, onsite - using webengage as a tool.
    -optimizing various lead metrics- open rates, click through rates, lowering spam counts, decreasing unsubscribe rates and optimizing the time tp send the campaigns.
    - maintaining a seamless coordination with different teams to smoothen out the process of properly executing a campaign right from the inception.
  • Customer Retention:
    -Detailed study on customers behavioural and booking pattern across their journey on app and website, basis which formulating a customer targetting strategy accordingly.
    -Formulating a a journey to target customers through various channels with a proper strategy and at optimised times.
    -Proper reporting and analysis on weekly and monthly basis to take corrective measures on the strategies as required.
  • Achievements:
    Have been awarded a star performer award for the various experiments I did during my tenure:
    -Increasing L2C from emails to 8%
    -Successfully introducing apple search ads.

Asst. Manager- Marketing

Mahatta Multimedia | 2013- 2016
  • Worked as an Asst. Marketing manager for IndiaPicture.in & iBudgetphoto.com (products of Mahatta Multimedia):
    • Handled digital and offline marketing activities for the websites.
    • Closely monitoring the website developments from all the latest updates on the product to new features integration
    • planning, managing, creation and execution of the email marketing activities using the email marketing softwares- mail chimp & benchmark & analysing the insights for future planning
    • Promoting the websites on different social media platforms & also through personal
    meetings with the existing & new clients.
    • Maintaning the weekly & monthly MIS reports with data generated by Google Analytics & marketing analysis tools internally developed for data collection.
    • Timely management & development the databases curated for lead generation
    • Handled paid campaigns & mailing activities through third party space providers- afaqs, campaign india, e4m.
    • Vendor management for the collaterals used for branding purpose

Certifications

Education

Amity Business School
MBA Business Administration, Marketing
Guru Gobind Singh Indraprastha University
BA Business Administration, Marketing

Case Studies

+8%
increase in L2C

Increasing L2C from emails to 8% for Travel Triangle

+8% increase in L2C

Client Verified

I worked at Travel Triangle, which is a Travel Market Place based in India, to help increase their lead to conversion ratio by 8% within a Month's time. We successfully targeted and reached out to active customers and nurtured the leads to achieve the results.

How we did it

- Mapped out the problem areas.
- Created a content targeting plan
- Targeted customers through automated journeys.
- Once the leads were generated we worked on targeting them with more related content to help build trust and move them lower down in the funnel for conversion which was also supported by a sales person that helped us in nurturing those leads.

What clients are saying

Saurabh, Manager at that time: "Priyanka has a great knowledge of managing Email, SMS, Push Notification, In-App campaigns. She has a good hold on App Store Optimization (ASO) for Android and IOS both. She has managed everything individually and improved the performance continuously. She is a creative girl with good sense of getting higher interaction through creatives. She is also a good learner and take out new learning with her experimenting nature as she did with the L2C project she did that helped us increase our l@c by 8%."
Saurabh Garg, Direct Manager at Travel Triangle
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