Raphael Izidoro

Chief Executive Officer

Digital Edge Academy | 2021- Present

• Helping marketing professionals level up their skills and improve their performance.

Director of Paid Media Performance

GrowthDay | 2021- 2022

Director of Search Marketing

Boathouse | 2020- 2021

• Growing, training and overseeing the paid search department to drive performance for all our clients.
• Currently working with MIT, Goodyear, Eversource, Tufts, Bose, MBTA, Mass General Brigham, UMass, MassHousing, Massport, University Hospitals, MEFA, WBUR, Pittsburgh International Airport, Lahey Hospital, Belmont Savings Bank, Partners in Health, Beth Israel Lahey Health, Press Ganey, Arsenal Yards, MCPHS, New England School of Law.
• Communication tools we use: Slack, Trello and Workamajig

Associate Director of Paid Search

GrowthDay | 2018- 2020

• Overseeing and managing paid search accounts to achieve each client's individual business goal.
• Currently working with MIT, Goodyear, Eversource, Tufts, Bose, MBTA, Mass General Brigham, UMass, MassHousing, Massport, University Hospitals, MEFA, WBUR, Pittsburgh International Airport, Lahey Hospital, Belmont Savings Bank, Partners in Health, Beth Israel Lahey Health, Press Ganey, Arsenal Yards, MCPHS, New England School of Law.

Paid Search Manager at Boathouse

Boathouse | 2017- 2018

Paid Search Consultant

Consulting | 2017- 2017

• Responsibilities:
  ● Advise clients on how to properly track and increase conversions in depth
  ● Help build PPC strategy and oversee its development
  ● Revise current marketing efforts and improve performance
  ● Run software that monitors and reports on competitors
  ● Monitor click fraud

Senior Paid Search SEM/PPC Specialist

Propel Marketing | 2014- 2016

• Responsibilities:
  • Optimize under-performing major accounts
  • Analyze and review Department KPI's Report
  • Responsible for case management and assignment
  • Creating, maintaining, optimizing, and analyzing paid search & display campaigns for small and medium sized businesses
  • Make analytical decisions by cross matching data from different tracking softwares
  • Develop new and innovative techniques to increase customer engagement and conversion.
  • Responsible for 50+ accounts
  • Responsible for tracking and reporting metrics for clients
  • Experience working with Kenshoo Local, Marchex Call Tracking & Sales Force
  • Create forecasted budget request for the sales teams prospective clients

Paid Search SEM/PPC Specialist

Propel Marketing | 2013- 2014

• Responsibilities:
  • Creating, maintaining, optimizing, and analyzing paid search & display campaigns for small and medium sized businesses
  • Make analytical decisions by cross matching data from different tracking softwares
  • Develop new and innovative techniques to increase customer engagement and conversion.
  • Responsible for 50+ accounts
  • Responsible for tracking and reporting metrics for clients
  • Experience working with Kenshoo Local, Marchex Call Tracking & Sales Force
  • Create forecasted budget request for the sales teams prospective clients

Paid Search Manager

PPCforSmallBiz.com | 2010- 2013

• General Job Duties:
  • Maintain a close and positive relationship with clients.
  • Understandment of client’s objectives and goals.
  • Define a campaign strategy working closely with the team accordingly to client’s goal, which includes the following:
  - Keyword Research
  - Ad Copy
  - Landing Page analysis
  - Monthly Ad spend management
  - Bid Management
  - Create and implement conversion and analytics code
  - Mobile campaign management
  - Account review
  - Meet due dates accordingly
  • Provide monthly reporting summaries from Google Adwords and Google Analytics.
  • Create and optimize different PPC platforms.
  • Split test different landing pages to improve conversion rate.
  • Analyze competitor’s ppc strategies to find their best performing ads and keywords.
  • Test and identify the most cost efficient online marketing strategies using analytic tools.
  • Develop future marketing plans with the team.
  • Keep up to date with search engines changes and innovations.
  • Be creative and innovative.
  • Attend client’s meetings to present ppc marketing plan.

SEM Specialist

Notister Marketing Group | 2006- 2009

• Great Accomplishments:
  - Increased Client’s PPC conversion rate by 32% average.
  - Kept a 100% Customer Retention Rate.
• General Job Duties:
  - Keyword Research for PPC
  - Maintained a close relation with customers.
  - Provided monthly reporting summaries from Google Adwords and Analytics
  - Performed necessary on-page optimization changes
  - Created, managed and analyzed different PPC platforms
  - Deeply analyzed the competition to improve campaign results.
  - Split tested different landing pages to find out which had better conversion rate.
  - Lead and Traffic Generation: Promoted company’s services throughout advertising networks, PR, blogs, online directories, social media, web 2.0 sites, social bookmarking sites, article sites, video sites, affiliate networks like Commission Junction and LinkShare and other methods.
  - Analyzed competition’s website marketing strategies to benefit from it. This included Finding their best performing ads and keywords, and also finding what websites they are getting most of their traffic from.
  - Split tested different landing pages to find out which had better conversion.
  - Tested and identified the most cost efficient online marketing strategies using analytic tools.

Internet Marketing Consultant

Freelance Internet Marketing | 2005- 2006

• Managed PPC and SMM Campaigns increasing customer retention