ClickCease
Verified Talent

Raphael Izidoro

Boston, MA
$80
/hr
Verified Talent

I've been helping fortune 500 companies reach their business goals for over 10 years through custom tailored digital marketing strategies. Currently working with MIT, Growthday, Goodyear, Eversource, Tufts, Bose, MBTA, Mass General Brigham, UMass, MassHousing, Massport, University Hospitals, MEFA, WBUR, Pittsburgh International Airport, Lahey Hospital, Belmont Savings Bank, Partners in Health, Beth Israel Lahey Health, Press Ganey, Arsenal Yards, MCPHS, New England School of Law.

Schedule Free Consultation

I've been helping fortune 500 companies reach their business goals for over 10 years through custom tailored digital marketing strategies. Currently working with MIT, Growthday, Goodyear, Eversource, Tufts, Bose, MBTA, Mass General Brigham, UMass, MassHousing, Massport, University Hospitals, MEFA, WBUR, Pittsburgh International Airport, Lahey Hospital, Belmont Savings Bank, Partners in Health, Beth Israel Lahey Health, Press Ganey, Arsenal Yards, MCPHS, New England School of Law.

Worked With

— MIT

— Growthday

— Goodyear

— Eversource

— Tufts

— Bose

— MBTA

— Mass General Brigham

— UMass

— MassHousing

— Massport

— University Hospitals

— MEFA

— WBUR

— Pittsburgh International Airport

— Lahey Hospital

— Belmont Savings Bank

— Partners in Health

— Beth Israel Lahey Health

— Press Ganey

— Arsenal Yards

— MCPHS

— New England School of Law

— Digital Edge Academy

— Boathouse

— Consulting

— Propel Marketing

— PPCforSmallBiz.com

— Notister Marketing Group

— Freelance Internet Marketing

Case Studies

Specialty Areas

Growth Marketing
Paid Search

Vertical Experience

Education
Finance
Healthcare
Mobile Apps
Home Services

Tools

Google Ads
Microsoft Ads
Apple Search Ads
SA360
Google Display & Video 360
YouTube Ads

Skills

Marketing Strategy
Campaign Optimization
Paid Media
Performance Marketing
Ad Copy
Landing Page Optimization
Search Ads
Display Ads
Native Ads
Mobile Ads
Keyword Research
Growth Hacking
Lead Generation

Recent Roles

Chief Executive Officer

Digital Edge Academy | 2021- Present
  • Helping marketing professionals level up their skills and improve their performance.

Director of Paid Media Performance

GrowthDay | 2021- 2022

Director of Search Marketing

Boathouse | 2020- 2021
  • Growing, training and overseeing the paid search department to drive performance for all our clients.
  • Currently working with MIT, Goodyear, Eversource, Tufts, Bose, MBTA, Mass General Brigham, UMass, MassHousing, Massport, University Hospitals, MEFA, WBUR, Pittsburgh International Airport, Lahey Hospital, Belmont Savings Bank, Partners in Health, Beth Israel Lahey Health, Press Ganey, Arsenal Yards, MCPHS, New England School of Law.
  • Communication tools we use: Slack, Trello and Workamajig
GrowthDay | 2018- 2020
  • Overseeing and managing paid search accounts to achieve each client's individual business goal.
  • Currently working with MIT, Goodyear, Eversource, Tufts, Bose, MBTA, Mass General Brigham, UMass, MassHousing, Massport, University Hospitals, MEFA, WBUR, Pittsburgh International Airport, Lahey Hospital, Belmont Savings Bank, Partners in Health, Beth Israel Lahey Health, Press Ganey, Arsenal Yards, MCPHS, New England School of Law.
Boathouse | 2017- 2018
Consulting | 2017- 2017
  • Responsibilities:
    ● Advise clients on how to properly track and increase conversions in depth
    ● Help build PPC strategy and oversee its development
    ● Revise current marketing efforts and improve performance
    ● Run software that monitors and reports on competitors
    ● Monitor click fraud

Senior Paid Search SEM/PPC Specialist

Propel Marketing | 2014- 2016
  • Responsibilities:
    • Optimize under-performing major accounts
    • Analyze and review Department KPI's Report
    • Responsible for case management and assignment
    • Creating, maintaining, optimizing, and analyzing paid search & display campaigns for small and medium sized businesses
    • Make analytical decisions by cross matching data from different tracking softwares
    • Develop new and innovative techniques to increase customer engagement and conversion.
    • Responsible for 50+ accounts
    • Responsible for tracking and reporting metrics for clients
    • Experience working with Kenshoo Local, Marchex Call Tracking & Sales Force
    • Create forecasted budget request for the sales teams prospective clients
Propel Marketing | 2013- 2014
  • Responsibilities:
    • Creating, maintaining, optimizing, and analyzing paid search & display campaigns for small and medium sized businesses
    • Make analytical decisions by cross matching data from different tracking softwares
    • Develop new and innovative techniques to increase customer engagement and conversion.
    • Responsible for 50+ accounts
    • Responsible for tracking and reporting metrics for clients
    • Experience working with Kenshoo Local, Marchex Call Tracking & Sales Force
    • Create forecasted budget request for the sales teams prospective clients
PPCforSmallBiz.com | 2010- 2013
  • General Job Duties:
    • Maintain a close and positive relationship with clients.
    • Understandment of client’s objectives and goals.
    • Define a campaign strategy working closely with the team accordingly to client’s goal, which includes the following:
    - Keyword Research
    - Ad Copy
    - Landing Page analysis
    - Monthly Ad spend management
    - Bid Management
    - Create and implement conversion and analytics code
    - Mobile campaign management
    - Account review
    - Meet due dates accordingly
    • Provide monthly reporting summaries from Google Adwords and Google Analytics.
    • Create and optimize different PPC platforms.
    • Split test different landing pages to improve conversion rate.
    • Analyze competitor’s ppc strategies to find their best performing ads and keywords.
    • Test and identify the most cost efficient online marketing strategies using analytic tools.
    • Develop future marketing plans with the team.
    • Keep up to date with search engines changes and innovations.
    • Be creative and innovative.
    • Attend client’s meetings to present ppc marketing plan.

SEM Specialist

Notister Marketing Group | 2006- 2009
  • Great Accomplishments:
    - Increased Client’s PPC conversion rate by 32% average.
    - Kept a 100% Customer Retention Rate.
  • General Job Duties:
    - Keyword Research for PPC
    - Maintained a close relation with customers.
    - Provided monthly reporting summaries from Google Adwords and Analytics
    - Performed necessary on-page optimization changes
    - Created, managed and analyzed different PPC platforms
    - Deeply analyzed the competition to improve campaign results.
    - Split tested different landing pages to find out which had better conversion rate.
    - Lead and Traffic Generation: Promoted company’s services throughout advertising networks, PR, blogs, online directories, social media, web 2.0 sites, social bookmarking sites, article sites, video sites, affiliate networks like Commission Junction and LinkShare and other methods.
    - Analyzed competition’s website marketing strategies to benefit from it. This included Finding their best performing ads and keywords, and also finding what websites they are getting most of their traffic from.
    - Split tested different landing pages to find out which had better conversion.
    - Tested and identified the most cost efficient online marketing strategies using analytic tools.

Internet Marketing Consultant

Freelance Internet Marketing | 2005- 2006
  • Managed PPC and SMM Campaigns increasing customer retention

Certifications

Education

Case Studies

+40%
Average Increase in enrollment YOY

Growing company revenue with Google Ads for MIT and University of Massachusetts

+40% Average Increase in enrollment YOY

Client Verified

I scaled the search, display and YouTube channels for MIT, University of Massachusetts, New England Law and MCPHS, four well-renowned universities in New England, with an average 40% increase in qualified leads year over year, growing their enrollment numbers by 60% YOY as the nurturing process was optimized. Managed a combined 7-figure monthly budget for all four universities, maintaining CPA efficiency, while driving a high value leads, for a 4 year period through a combination of rigorous audience, ad copy, bid strategy and landing page split testing and a methodical ongoing optimization strategy.

How we did it

- Conducted audience testing - Keyword bid optimization - Split test of different ad copy and creative - Bids strategy tests - Landing page A/B tests - Proper budget allocation between channels (search, display, discovery and youtube)

What clients are saying

"With the increase in leads and enrollments, we'll be able to add more classes to the current schedule. Thank you for all the hard work!"
Myriam Confidential, Marketing Director at Izidoro Consulting Corp
Gain a competitive edge with the world’s best freelance marketers
Get started