ClickCease
Verified Talent

Saint Ford

United Kingdom
$60
/hr
Verified Talent

Digital marketing professional specializing in marketing automation. Experience across several sectors including publishing, recruitment, and education. Proficiency with email templates, engagement programs/ customer journeys, forms, landing pages, lead scoring, end-to-end campaign management and post-campaign reporting.

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Digital marketing professional specializing in marketing automation. Experience across several sectors including publishing, recruitment, and education. Proficiency with email templates, engagement programs/ customer journeys, forms, landing pages, lead scoring, end-to-end campaign management and post-campaign reporting.

Worked With

— The OU

— Premier Communications

— Chartered Institute of Fundraising

— BSI Group

— UniQuest

— GTD / GIG Music

— Airbus

— Emirates

Case Studies

No items found.

Specialty Areas

Email Marketing
Marketing Automation

Vertical Experience

Recruiting
Technology
Non-Profits
Publishing
Education

Tools

Pardot
Salesforce
dotdigital
Unbounce

Skills

Campaign Management
Landing Page Design
Lead Scoring
Email Templates
Lead Generation Forms

Recent Roles

Digital Marketing Executive

Premier Communications | 2020- 2020
  • Creation and design of landing pages for magazine promotion and radio campaigns with Unbounce.
  • Conversion rate optimisation - incremental improvement of marketing campaign conversion rates through methodical split-testing with focus on acquisition.
  • Analysis of marketing campaign metrics and presentation of reports to senior stakeholders. (Google Analytics, Power BI).
  • Website and CMS management.

Senior Email Marketing Officer

Chartered Institute of Fundraising | 2019- 2020
  • Responsible for the marketing emails including membership, conferences, events, training and qualifications email communications, including management of the email marketing calendar.
  • Handling post-campaign analysis and reporting, including Data Studio dashboards.A/B testing to improve email performance and creation and management of customer filters/ segmentations.
  • Managing contact data on company CRM including prospects, current members and lapsed members.

Marketing Executive

BSI Group | 2018- 2019
  • Email campaign delivery using Engagement Studio in Salesforce Pardot to create customer journeys and drive sales of recently published standards.End to end campaign management; from email creation to testing, email delivery and post-campaign reporting.
  • Using PPC / Google Ads with relevant keywords to increase product page visibility and drive lead generation and sales.
  • Working on the company’s ecommerce/ online store with Magento and Episerver CMS, adding products and improving store's SEO.

Email Marketing Executive

UniQuest | 2018- 2018
  • Email HTML editing using Dreamweaver, receiving content from clients, and adapting it to the relevant templates.
  • Building both nurturing and ad hoc emails (deployed with Salesforce Pardot) across 7 different clients. Proofreading and editing content.
  • Post campaign reporting to client using excel for all relevant metrics such as open rates, click through rates, rates and most clicked links.

Digital Marketing Executive

GTD / GIG Music | 2016- 2018
  • Working with the company manager and with music artist assessing and initiating the marketing interaction with the audience.
  • Advising on the marketing strategy to optimise number of conversions/ new customers.
  • Planning the customer acquisition via online/ social advertising campaigns; optimization of campaigns through A/B tests resulting in an increase in the rate of subscribers.

Certifications

Email Marketing
September 2017

Education

Wrexham Glyndŵr University
BA Aeronautical Engineering

Case Studies

No items found.
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