Saint Ford

Digital Marketing Executive

Premier Communications | 2020- 2020

• Creation and design of landing pages for magazine promotion and radio campaigns with Unbounce.
• Conversion rate optimisation - incremental improvement of marketing campaign conversion rates through methodical split-testing with focus on acquisition.
• Analysis of marketing campaign metrics and presentation of reports to senior stakeholders. (Google Analytics, Power BI).
• Website and CMS management.

Senior Email Marketing Officer

Chartered Institute of Fundraising | 2019- 2020

• Responsible for the marketing emails including membership, conferences, events, training and qualifications email communications, including management of the email marketing calendar.
• Handling post-campaign analysis and reporting, including Data Studio dashboards.A/B testing to improve email performance and creation and management of customer filters/ segmentations.
• Managing contact data on company CRM including prospects, current members and lapsed members.

Marketing Executive

BSI Group | 2018- 2019

• Email campaign delivery using Engagement Studio in Salesforce Pardot to create customer journeys and drive sales of recently published standards.End to end campaign management; from email creation to testing, email delivery and post-campaign reporting.
• Using PPC / Google Ads with relevant keywords to increase product page visibility and drive lead generation and sales.
• Working on the company’s ecommerce/ online store with Magento and Episerver CMS, adding products and improving store's SEO.

Email Marketing Executive

UniQuest | 2018- 2018

• Email HTML editing using Dreamweaver, receiving content from clients, and adapting it to the relevant templates.
• Building both nurturing and ad hoc emails (deployed with Salesforce Pardot) across 7 different clients. Proofreading and editing content.
• Post campaign reporting to client using excel for all relevant metrics such as open rates, click through rates, rates and most clicked links.

Digital Marketing Executive

GTD / GIG Music | 2016- 2018

• Working with the company manager and with music artist assessing and initiating the marketing interaction with the audience.
• Advising on the marketing strategy to optimise number of conversions/ new customers.
• Planning the customer acquisition via online/ social advertising campaigns; optimization of campaigns through A/B tests resulting in an increase in the rate of subscribers.