Sarah Verardo | Growth Collective Certified Marketer

Verified Talent

Innovative, growth-oriented eCommerce and Digital Marketing executive with 18+ years of experience with luxury consumers in the fashion and home décor space. Demonstrated and repeated successes in accelerating momentum, enabling organizational advancement, and driving conversions. Highly strategic, influential storyteller and data-informed problem-solver recognized for singular team leadership ability. Experienced in leading marketing and eCommerce teams at both heritage brands and high-growth startups.

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Worked With

St. Frank, Matouk, Simple Life Istanbul, MaxMara, Yves Saint Laurent, Gucci, Versace, Jason Wu, Donna Karan

Case Studies

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Specialty Areas

Brand Marketing

Growth Marketing

Vertical Experience

Ecommerce

Home Goods

Luxury

Luxury Goods

Retail

Tools

Google Analytics

Shopify

Facebook Ads Manager

Instagram Ads

Google Ads

Skills

Acquisition Strategy

Customer Lifecycle Research

UX Design

Brand Marketing

Affiliate Marketing

SEM

SEO

Journey Mapping

Email Marketing

Analytics

Paid Social

Paid Search

CX (Customer Experience)

Recent Roles

St. Frank, New York, NY August 2021 - Present
Director of Marketing

Matouk, Fall River, MA April 2018 - August 2021
Director of eCommerce & Growth Marketing

Simple Life Istanbul LLC, New York, NY March 2013 – July 2017
US Sales & Marketing Director

Max Mara USA, New York, NY April 2010 – August 2012
Director of Marketing

Jason Wu, New York, NY January 2010 – April 2010
Freelance Public Relations Manager

Versace USA, New York, NY July 2009 – December 2009
Freelance Public Relations Manager

Yves Saint Laurent America, New York, NY October 2006 – July 2008
Advertising and Marketing Manager

Nanette Lepore, New York, NY November 2005 – October 2006
Public Relations and Marketing Coordinator

Gucci America, New York, NY November 2004 – November 2005
Public Relations Assistant

Donna Karan International, New York, NY December 2003 – November 2004
Marketing Assistant

Certifications

Google Analytics Individual Qualification

June 2017

Google Adwords

June 2017

Digital Marketing Circuit

2018

Education

Georgetown University

BA Government

Case Studies

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