ClickCease
Verified Talent

Sean Cooley

Los Angeles
$75
/hr
Verified Talent

Marketing Director Focused on Growing Lifestyle Brands Highly Specialized in Consumer Products, Travel, Food, Cannabis, and Alcohol SEO and Creative Content Consultant for Startups

I'm a seasoned content marketing director and cross-functional team leader, pairing the credible and affirming approach of a brand marketer with the results-oriented lifecycle mindset of a product marketer. My goal has always been to craft relevant, targeted marketing content with a strategy that’s data-driven, persona-targeted, and distribution-focused. Among my areas of expertise: Search Engine Optimization (SEO), Content Marketing, Social Media, Product Development, Sponsorships, and Syndication.

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Marketing Director Focused on Growing Lifestyle Brands Highly Specialized in Consumer Products, Travel, Food, Cannabis, and Alcohol SEO and Creative Content Consultant for Startups

I'm a seasoned content marketing director and cross-functional team leader, pairing the credible and affirming approach of a brand marketer with the results-oriented lifecycle mindset of a product marketer. My goal has always been to craft relevant, targeted marketing content with a strategy that’s data-driven, persona-targeted, and distribution-focused. Among my areas of expertise: Search Engine Optimization (SEO), Content Marketing, Social Media, Product Development, Sponsorships, and Syndication.

Worked With

— Grassdoor

— Weedmaps

— Google

Case Studies

No items found.

Specialty Areas

Growth Marketing
SEO

Vertical Experience

Ecommerce

Tools

Google Analytics

Skills

Copywriting
Keyword Research
Retention Emails
Mobile Design
Logo Design

Recent Roles

Director of Content Marketing

Grassdoor | 2021- Present
  • Perform keyword research and competitive analysis
  • Understand and implement technical SEO audits and changes
  • Execute on-page optimizations
  • Implement changes in content management systems (CMS)
  • Manage content production by planning content calendars, managing writers, and supporting them on SEO
  • Devise and execute methods to track, report, analyze and improve SEO performance
  • Collaborate with developers and product teams to implement necessary features and changes
  • Present and communicate SEO strategies and projects to clients and internal stakeholders
  • Serve as the key SEO expert/advocate and keep up-to-date with latest SEO trends, strategies and algorithm changes.

Senior Editor/Senior Writer

Thrillist | 2013- Present
  • In charge of Cities editorial direction, spanning 40+ Thrillist editions, covering new restaurants, bars, services and all things awesome — writing pieces, taking photos, and producing video.
  • Thrillist is a leading lifestyle brand, providing a no-B.S. take on the best in food, drink, travel, entertainment, nightlife, gadgets, and gear.

Head of Content and SEO

Vangst | 2020- 2021
  • Named one of the Top 100 Startups of 2020 by Business Insider.

Director of Content Marketing

Weedmaps | 2019- 2020
  • Placed first in 2020 company bong building competition.

Sponsored Content Specialist

Time Inc. | 2017- 2019
  • Working with Time Inc properties including Travel + Leisure, Food & Wine, and Southern Living.

Content Director

HIGH TIMES | 2018- 2018
  • Heading up digital content for the most iconic brand in cannabis, wiping away the stigma from marijuana and managing a slate of compelling videos, social media posts, articles, and sponsored products.

Content Strategist

Google | 2018- 2018

Deputy Editor

Cheapism.com | 2017- 2018
  • Managed editorial content at Cheapism, an MSN partner site, across verticals including Lifestyle, Food & Drink, Travel, Health & Fitness, and money.

SEO Consultant

LA Photo Party | 2017- 2017
  • Developed Search Engine Optimization roadmap targeting relevant keywords, analyzing competitors, and tracking gains in search ranking.

Content Manager - Vertical Lead, MSN Food & Drink

Microsoft | 2017- 2017
  • Brought in as MSN's Vertical Lead for the Food & Drink section as a digital media veteran with the proven ability to engage users, create custom advertising experiences and build best-in-class websites.
  • On top of editorial oversight, my specialties include: Online content development and curation, writing and editing, freelance management, SEO, blogging, campaign management, project management, social media management (Facebook, Twitter, Pinterest, Instagram), digital strategy, monetization, web analytics.)

Web Producer

Tribune Company | 2010- 2012
  • Created, edited and managed editorial content for Tribune network of television stations, radio stations and newspaper web sites.

Public Relations Fellow

KSV | 2006- 2006
  • Developed social media content, managed social media campaigns and events.
  • Crafted, edited and pitched press releases to national media outlets.

Certifications

Education

Northwestern University
Master's Degree, Journalism
Saint Michael's College
BA, Journalism and Mass Communication

Case Studies

No items found.
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