ClickCease
Verified Talent

Shaungh Wolf

Dallas, Tx
$150
/hr
Verified Talent

DTC & Web3 Growth Marketer | 50M Ad Spend Managed in 2021 | Cofounder/CMO @tides

Data-driven, highly-technical media buyer and strategist with a demonstrable history of successfully
guiding full-funnel digital marketing strategy for clients at scale, driving strong returns and lifetime
customers (DTC and lead gen)

Schedule Free Consultation

DTC & Web3 Growth Marketer | 50M Ad Spend Managed in 2021 | Cofounder/CMO @tides

Data-driven, highly-technical media buyer and strategist with a demonstrable history of successfully
guiding full-funnel digital marketing strategy for clients at scale, driving strong returns and lifetime
customers (DTC and lead gen)

Worked With

— Pandora/SiriusXM

— Mirror.co

— Daily Harvest

— StormX

— Generation genius

— BrickHouse Security

— Thesis

— TAP: The Agency Project

— TLC, Inc. - Tutoring, Learning & Consulting

— Flagship Promotions

— Amp Marketing, Inc

Case Studies

No items found.

Specialty Areas

Growth Marketing
Paid Search
Paid Social
Media Strategy
Media Planning

Vertical Experience

Ecommerce
EdTech
Websites

Tools

Facebook Ads Manager
Apple Search Ads
Amazon Advertising Console
Google Analytics
Google Tag Manager

Skills

Thought Leadership
PPC
SEM
Creative Direction
Creative Strategy
Creative Briefs
Media Planning
Data Analysis
Media Strategy
Creative Testing
Marketplace Growth
Ad Creation
Campaign Creation
PPC Campaign Creation
Ad Creative
Facebook Pixel Setup
PPC Strategy
Implementing PPC Campaigns
Scaling PPC Campaigns
Facebook Ads Management
Facebook Campaigns
Facebook Paid Ads
Facebook advertising
Data Reporting
Amazon PPC
PPC Audits
PPC Reporting
PPC Management
Facebook Ad Optimization
Facebook Ad Design
Facebook Ad Creation
Facebook Ad Strategy
Facebook Ads
Facebook and Instagram Ads Strategy
Facebook and Instagram Ads Management
Facebook Media Buying
Facebook Custom Conversion Events Setup

Recent Roles

Digital Marketing Strategist

BrickHouse Security | 2019- Present
  • SEM (Google, Bing, Gemini/Oath)
  • SMM (Facebook, LinkedIn)
  • Marketplace Advertising (Amazon Ads, Walmart Ads, eBay Ads)
  • ROAS & CRO Optimization
  • Marketing KPI Tracking & Reporting (Paid & Organic)
  • BrickHouse Security: Trusted by Professionals Since 2005BrickHouse Security: Trusted by Professionals Since 2005
  • Licensed security experts specializing in video surveillance, GPS tracking, and covert solutions to meet your security needs.

Growth Team Lead

Thesis | 2021- 2022
  • Managed top spending accounts (~20% of total agency managed spend)
  • Directed teams of 4+ for client accounts
  • Lead performance marketing channel, landing page & creative strategy (Paid Social & Search)
  • Modeled projections (internally & client-facing)
  • Trained junior growth team members.

Growth Manager

Thesis | 2020- 2021
  • Paid social and paid search media buyer.
  • Headed up creative strategy for clients.
  • Supported CRO and landing page strategy for clients.

Sr. Digital Marketing Strategist

TAP: The Agency Project | 2017- 2020
  • Headed up strategy for all digital media spend for all clients.
  • SEM (Google/Bing/Yahoo).
  • SMM (Facebook/LinkedIn/YouTube/Pinterest)
  • Display (Eye return/Acuity/Get Intent/Clear stream/Google/Bing)
  • SEO Auditing and Implementation of Meta Tags.
  • Influencer and Research marketing
  • Web analytics, tagging, and tracking
  • Built marketing funnels from click to conversion
  • A/B and LP Testing, Conversion rate optimization, Funnel optimization
  • Internal and External Reporting (docs and dashboards).

Digital Marketing Manager

Generation Genius, Inc. | 2019- 2019
  • Launched & Managed Campaigns for Google Ads, Bing Ads, Pinterest Ads & Facebook Ads.
  • CRO & CPA Optimization.
  • Multi-Channel/Cross-Channel Performance Projections & Budgeting.
  • Influencer Sponsorship & Marketing.
  • Multi-Channel/Cross-Channel Dashboards, Auditing, & Reporting.
  • Science Videos Kor Kids | Browse Topics | Generation Genius Science Videos Kor Kids | Browse Topics | Generation Genius.
  • Our series of science videos for kids covers all major science topics in grades 3-5 and comes with lesson plans, activities, vocabulary,

Sr. Paid Social/Paid Search Specialist

Flagship Promotions | 2016- 2017
  • Oversaw web traffic generation through SMM/SEM.
  • Worked to optimize CPC/CPA with keyword research, targeting, and effective ads.
  • Created and maintained client campaigns on PPC (AdWords, Gemini, Bing) and SMM (Facebook Ads, Instagram, Pinterest)
  • Supervised the SEM/SMM campaigns of junior employees.

Digital Marketing Campaign Manager

Flagship Promotions | 2014- 2016
  • Rapidly promoted to manager for management contributions.
  • Designed and implemented social media marketing campaigns.
  • Tailored campaigns for maximum return and optimal CPA.
  • Primary marketing modes: SMM (Facebook and Pinterest Advertising). PPC (AdWords)
  • Recruited, trained, and continued to oversee teams of virtual assistants

Certifications

Google AdWords Certification
June 2018

Education

The University of Texas at Dallas - School of Management
BA, Business Management, Marketing and Related Support Services

Case Studies

No items found.
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