Verified Talent

Thomas Oben

Verified Talent

A Digital Marketing professional with several years of experience across the Financial Tech & Financial Services Industries. Specialties include Customer acquisition through Pay Per Click, Paid Social, Search Engine Optimisation & online branding.

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A Digital Marketing professional with several years of experience across the Financial Tech & Financial Services Industries. Specialties include Customer acquisition through Pay Per Click, Paid Social, Search Engine Optimisation & online branding.

Worked With

— Integrated Environmental Solutions

— Vortexa

— Help Desk Heroes

— Midland Telecoms

— Motoring Assistance

— Opulo

— Carribean HR Solutions

— Radius Payment Solutions Limited

— Interact Software

— Evolution Money

— AccessPay

— The Co-operative Bank plc

— Aldermore Bank PLC

— UK city Invest

— Interactive Technology Corporation

— Freshstart Living

Case Studies

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Specialty Areas

Paid Search

Vertical Experience



Google Adwords
Google Analytics
Facebook Ads Manager
LinkedIn Ads


Technical SEO
Keyword Research

Recent Roles

Head Of Digital Acquisitions

Radius Payment Solutions Limited | 2021- Present
  • Development of B2B global customer acquisition strategy across all aspects of online marketing including PPC, SEO, paid social, and display banner media campaigns
  • Overall accountability for designing and delivering on multi-channel, global new customer acquisition strategy
  • Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation
  • Management of team to drive campaign performance and delivering accurate pacing and KPI goals.

Performance Marketing Director

Interact Software | 2020- 2021
  • Lead the development of an integrated digital marketing strategy in support of the long-term business strategy and oversee implementation of B2B customer acquisition
  • Developing the digital marketing strategy for the UK & international markets through all online marketing channels (PPC, SEO, Social)
  • Implement SEO strategy and provide ongoing recommendations for SEO: from online keyword research, tagging and indexing to offline SEO work including link prospecting
  • Manage company performance strategy, planning, tracking, reporting, analysis and optimisation to ensure delivery against targets
  • Work cross-functionally to help with a/b testing and coming up with ideas on how to continually improve
  • Work with wider teams on strategy, forecasting and messaging, including country specific search strategies

Head of Digital

Evolution Money | 2018- 2020
  • Creating and executing the digital strategy
  • Create and manage pay-per-click campaigns across Google AdWords and Bing Ads.
  • Develop and execute successful on page and off page optimisation to aid organic search.
  • Create and execute a campaign strategy to deliver high quality links back to the site.
  • Work with SEO agency & the team on the planning and delivery of content plans
  • Deliver on a continuous best in class optimisation, conversion and personalisation, to help maximise investments in driving traffic, CRO, SEO and Paid activity.
  • Take responsibility for the social media strategy in achieving stated objectives

Digital Marketing Manager

AccessPay - Cloud-Based Payment Automation | 2016- 2018
  • Defined and implemented the paid search strategy to deliver sales & business growth
  • End to end management of all online channels, ensuring an integrated digital acquisition & conversion strategy
  • Designed, implemented and managed SEO strategy
  • Defining A/B or multivariate tests, monitoring the results and instigating site improvements
  • Managed multiple large-scale website re-designs, and AccessPay re-brands of all marketing assets

Digital Content Manager

The Co-operative Bank plc | 2015- 2016
  • Responsible for improving the conversion rate for customers through the funnel for The Co-operative Bank website
  • Manage landing page strategy, through wire-framing, designing & testing new ideas
  • Define AB/MV testing by turning reporting and insights into hypotheses and establishing success through to post-test analysis.
  • Research and pioneer new UX testing tools and methodologies to ensure cost efficiency and maximum results.

Digital Marketing Executive (fixed term contract)

Aldermore Bank PLC | 2014- 2015
  • Digital Acquisition initiatives, specifically focusing on PPC, SEO, Aggregators, Display and Affiliates
  • Devising and management B2B search strategies, monitoring and optimisation of search activity
  • Worked closely with the marketing and management team to ensure paid search strategy aligns with business goals and industry landscape

Marketing Manager (short term contract)

UK city Invest | 2014- 2014
  • Managed and optimised campaigns on existing online advertising and PPC channels (Facebook, AdWords) and investigated using new one
  • Designed, wrote and executed tactical campaigns utilising a range of marketing tools including direct mail, adverts, online content and e-shots
  • Optimised online retention, conversion and measurement channels across a suite of B2C sites and landing pages

Brand Retention Manager

Interactive Technology Corporation (ITC UK) | 2012- 2014
  • Worked to implement acquisition strategy through affiliate marketing, CPA adds, and banner adds
  • Created multi channel product retention strategy across Email, Direct Mail.
  • Managed all areas of the website under control including the promotions page, and banners.
  • Maintained and optimised product led campaigns (Cross-Sell, Up-Sell, Loyalty, Lapsed Prevention, and Reactivation).

Marketing Executive

Freshstart Living | 2011- 2012
  • Helped improve page rank through SEO, and link building with other relevant sites.
  • Managed PPC adds and other digital channels to generate sales for the property consultants.
  • Managed the production of marketing materials, including leaflets, posters, flyers, newsletters.


CAM diploma in Digital Marketing
January 2017


Sheffield Hallam University
BA Graphic Design, Advertising

Case Studies

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