Thomas Oben

Head Of Digital Acquisitions

Radius Payment Solutions Limited | 2021- Present

• Development of B2B global customer acquisition strategy across all aspects of online marketing including PPC, SEO, paid social, and display banner media campaigns
• Overall accountability for designing and delivering on multi-channel, global new customer acquisition strategy
• Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation
• Management of team to drive campaign performance and delivering accurate pacing and KPI goals.

Performance Marketing Director

Interact Software | 2020- 2021

• Lead the development of an integrated digital marketing strategy in support of the long-term business strategy and oversee implementation of B2B customer acquisition
• Developing the digital marketing strategy for the UK & international markets through all online marketing channels (PPC, SEO, Social)
• Implement SEO strategy and provide ongoing recommendations for SEO: from online keyword research, tagging and indexing to offline SEO work including link prospecting
• Manage company performance strategy, planning, tracking, reporting, analysis and optimisation to ensure delivery against targets
• Work cross-functionally to help with a/b testing and coming up with ideas on how to continually improve
• Work with wider teams on strategy, forecasting and messaging, including country specific search strategies

Head of Digital

Evolution Money | 2018- 2020

• Creating and executing the digital strategy
• Create and manage pay-per-click campaigns across Google AdWords and Bing Ads.
• Develop and execute successful on page and off page optimisation to aid organic search.
• Create and execute a campaign strategy to deliver high quality links back to the site.
• Work with SEO agency & the team on the planning and delivery of content plans
• Deliver on a continuous best in class optimisation, conversion and personalisation, to help maximise investments in driving traffic, CRO, SEO and Paid activity.
• Take responsibility for the social media strategy in achieving stated objectives

Digital Marketing Manager

AccessPay - Cloud-Based Payment Automation | 2016- 2018

• Defined and implemented the paid search strategy to deliver sales & business growth
• End to end management of all online channels, ensuring an integrated digital acquisition & conversion strategy
• Designed, implemented and managed SEO strategy
• Defining A/B or multivariate tests, monitoring the results and instigating site improvements
• Managed multiple large-scale website re-designs, and AccessPay re-brands of all marketing assets

Digital Content Manager

The Co-operative Bank plc | 2015- 2016

• Responsible for improving the conversion rate for customers through the funnel for The Co-operative Bank website
• Manage landing page strategy, through wire-framing, designing & testing new ideas
• Define AB/MV testing by turning reporting and insights into hypotheses and establishing success through to post-test analysis.
• Research and pioneer new UX testing tools and methodologies to ensure cost efficiency and maximum results.

Digital Marketing Executive (fixed term contract)

Aldermore Bank PLC | 2014- 2015

• Digital Acquisition initiatives, specifically focusing on PPC, SEO, Aggregators, Display and Affiliates
• Devising and management B2B search strategies, monitoring and optimisation of search activity
• Worked closely with the marketing and management team to ensure paid search strategy aligns with business goals and industry landscape

Marketing Manager (short term contract)

UK city Invest | 2014- 2014

• Managed and optimised campaigns on existing online advertising and PPC channels (Facebook, AdWords) and investigated using new one
• Designed, wrote and executed tactical campaigns utilising a range of marketing tools including direct mail, adverts, online content and e-shots
• Optimised online retention, conversion and measurement channels across a suite of B2C sites and landing pages

Brand Retention Manager

Interactive Technology Corporation (ITC UK) | 2012- 2014

• Worked to implement acquisition strategy through affiliate marketing, CPA adds, and banner adds
• Created multi channel product retention strategy across Email, Direct Mail.
• Managed all areas of the website under control including the promotions page, and banners.
• Maintained and optimised product led campaigns (Cross-Sell, Up-Sell, Loyalty, Lapsed Prevention, and Reactivation).

Marketing Executive

Freshstart Living | 2011- 2012

• Helped improve page rank through SEO, and link building with other relevant sites.
• Managed PPC adds and other digital channels to generate sales for the property consultants.
• Managed the production of marketing materials, including leaflets, posters, flyers, newsletters.