ClickCease
Verified Talent

Thomas Oben

Chester
$65
/hr
Verified Talent

A Digital Marketing professional with several years of experience across the Financial Tech & Financial Services Industries. Specialties include Customer acquisition through Pay Per Click, Paid Social, Search Engine Optimisation & online branding.

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A Digital Marketing professional with several years of experience across the Financial Tech & Financial Services Industries. Specialties include Customer acquisition through Pay Per Click, Paid Social, Search Engine Optimisation & online branding.

Worked With

— Integrated Environmental Solutions

— Vortexa

— Help Desk Heroes

— Midland Telecoms

— Motoring Assistance

— Opulo

— Carribean HR Solutions

— Radius Payment Solutions Limited

— Interact Software

— Evolution Money

— AccessPay

— The Co-operative Bank plc

— Aldermore Bank PLC

— UK city Invest

— Interactive Technology Corporation

— Freshstart Living

Case Studies

No items found.

Specialty Areas

SEO
Paid Search

Vertical Experience

B2B
SaaS
Technology
IT

Tools

Google Adwords
SEMRush
Ahrefs
Google Analytics
Facebook Ads Manager
LinkedIn Ads

Skills

Technical SEO
Keyword Research

Recent Roles

Head Of Digital Acquisitions

Radius Payment Solutions Limited | 2021- Present
  • Development of B2B global customer acquisition strategy across all aspects of online marketing including PPC, SEO, paid social, and display banner media campaigns
  • Overall accountability for designing and delivering on multi-channel, global new customer acquisition strategy
  • Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation
  • Management of team to drive campaign performance and delivering accurate pacing and KPI goals.

Performance Marketing Director

Interact Software | 2020- 2021
  • Lead the development of an integrated digital marketing strategy in support of the long-term business strategy and oversee implementation of B2B customer acquisition
  • Developing the digital marketing strategy for the UK & international markets through all online marketing channels (PPC, SEO, Social)
  • Implement SEO strategy and provide ongoing recommendations for SEO: from online keyword research, tagging and indexing to offline SEO work including link prospecting
  • Manage company performance strategy, planning, tracking, reporting, analysis and optimisation to ensure delivery against targets
  • Work cross-functionally to help with a/b testing and coming up with ideas on how to continually improve
  • Work with wider teams on strategy, forecasting and messaging, including country specific search strategies

Head of Digital

Evolution Money | 2018- 2020
  • Creating and executing the digital strategy
  • Create and manage pay-per-click campaigns across Google AdWords and Bing Ads.
  • Develop and execute successful on page and off page optimisation to aid organic search.
  • Create and execute a campaign strategy to deliver high quality links back to the site.
  • Work with SEO agency & the team on the planning and delivery of content plans
  • Deliver on a continuous best in class optimisation, conversion and personalisation, to help maximise investments in driving traffic, CRO, SEO and Paid activity.
  • Take responsibility for the social media strategy in achieving stated objectives

Digital Marketing Manager

AccessPay - Cloud-Based Payment Automation | 2016- 2018
  • Defined and implemented the paid search strategy to deliver sales & business growth
  • End to end management of all online channels, ensuring an integrated digital acquisition & conversion strategy
  • Designed, implemented and managed SEO strategy
  • Defining A/B or multivariate tests, monitoring the results and instigating site improvements
  • Managed multiple large-scale website re-designs, and AccessPay re-brands of all marketing assets

Digital Content Manager

The Co-operative Bank plc | 2015- 2016
  • Responsible for improving the conversion rate for customers through the funnel for The Co-operative Bank website
  • Manage landing page strategy, through wire-framing, designing & testing new ideas
  • Define AB/MV testing by turning reporting and insights into hypotheses and establishing success through to post-test analysis.
  • Research and pioneer new UX testing tools and methodologies to ensure cost efficiency and maximum results.

Digital Marketing Executive (fixed term contract)

Aldermore Bank PLC | 2014- 2015
  • Digital Acquisition initiatives, specifically focusing on PPC, SEO, Aggregators, Display and Affiliates
  • Devising and management B2B search strategies, monitoring and optimisation of search activity
  • Worked closely with the marketing and management team to ensure paid search strategy aligns with business goals and industry landscape

Marketing Manager (short term contract)

UK city Invest | 2014- 2014
  • Managed and optimised campaigns on existing online advertising and PPC channels (Facebook, AdWords) and investigated using new one
  • Designed, wrote and executed tactical campaigns utilising a range of marketing tools including direct mail, adverts, online content and e-shots
  • Optimised online retention, conversion and measurement channels across a suite of B2C sites and landing pages

Brand Retention Manager

Interactive Technology Corporation (ITC UK) | 2012- 2014
  • Worked to implement acquisition strategy through affiliate marketing, CPA adds, and banner adds
  • Created multi channel product retention strategy across Email, Direct Mail.
  • Managed all areas of the website under control including the promotions page, and banners.
  • Maintained and optimised product led campaigns (Cross-Sell, Up-Sell, Loyalty, Lapsed Prevention, and Reactivation).

Marketing Executive

Freshstart Living | 2011- 2012
  • Helped improve page rank through SEO, and link building with other relevant sites.
  • Managed PPC adds and other digital channels to generate sales for the property consultants.
  • Managed the production of marketing materials, including leaflets, posters, flyers, newsletters.

Certifications

CAM diploma in Digital Marketing
January 2017

Education

Sheffield Hallam University
BA Graphic Design, Advertising

Case Studies

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