ClickCease
Verified Talent

Tim Armstead

London
$90
/hr
Verified Talent

A professional, top rated freelancer with over 18 years experience managing and implementing high growth e-commerce Email Marketing and Marketing Automation strategies for clients. Worked across a wide variety of verticals and with Blue Chip clients. Platform expertise includes Klaviyo, Active Campaign, Mailchimp, Silverpop.

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A professional, top rated freelancer with over 18 years experience managing and implementing high growth e-commerce Email Marketing and Marketing Automation strategies for clients. Worked across a wide variety of verticals and with Blue Chip clients. Platform expertise includes Klaviyo, Active Campaign, Mailchimp, Silverpop.

Worked With

— Symprove.com

— Intelligentlabs.org

— Vodafone

— Audi

— Lingsmoment.com

— Sparkpaws.com

— CRM360.Agency

— Carat

— Red Circle Digital

— Art of Living

— Identicom Digital

— Unite Digital Marketing Ltd

— MediaCom

— TCS Manchester

Case Studies

No items found.

Specialty Areas

Email Marketing

Vertical Experience

Ecommerce
Insurance
Personal Finance
Lead Generation
Retail
Healthcare
Events
b2c
FMCG
Pets

Tools

Klaviyo
MailChimp
Sendinblue
Active Campaign
Canva

Skills

Analytics
Email Automation
CRM
Email Marketing
Segmentation
CRM Management

Recent Roles

Email Marketing / Automation Consultancy | Klaviyo Gold Partner

CRM360.Agency | 2019- Present
  • 18 years experience managing and implementing high growth e-commerce Email Marketing and Marketing Automation strategies for clients. If you are looking to grow your email lists, customer engagement, repeat purchase and revenues through Klaviyo (Shopify / WooCommerce) please contact me. Other platforms include: Saleforces Marketing Cloud, Mailchimp, Active Campaign, Sendinblue, Omnisend.
  • To increase your revenues by 20%-40%, I will implement the following strategy for you:
    - Cart Abandonment Flow
    - Browse Abandon Flow
    - Welcome Series Flow
    - Pre-Purchase Flow
    - New Customer Flow
    - Repeat Customer Flow
    - Winback Flows
    - Re-engagement / Nurture Flows
    - Manual email campaigns and special promotions (inc. list & data segmentation)
    - Email Design
    - A/B Testing
    - List segmentation
    - CRM Automation
    - Integration (Shopify, Shopify Plus & WooCommerce)
    - Unsubscribe/preference pages
    - POP-UPs
    - SMS Automations (Within Campaign Flows)
    - Ongoing Campaign Management & Optimisation

Email & Marketing Automation Manager

Intelligent Labs | 2019- Present

Non-executive Director

Red Circle Digital | 2013- Present
  • Red Circle Digital Ltd is new email marketing company with offices in London and Barcelona. With over 20 years experience in email marketing, RCD delivers both strategic services and a fully integrated email marketing platform.
  • Our ultimate goal is to be an extension of your marketing team, never more than a phone call or email away.
    - Full training and dedicated account management
    - Integration with your current business tools, to complete the single customer view
    - Powerful Marketing Automation
    - Strong database segmentation tools
    - Strategic email programme guidance
    - Deliverability expertise to maximise inbox placement rates
    - Your email marketing, simplified.

Salesforce Marketing Cloud Consultant

Art of Living | 2019- 2020

Director

Identicom Digital | 2014- 2019
  • Developing Display, Lead Generation, Social, CRM & Email Marketing strategies across portfolio of clients. Overseeing multi - channel customer journey, campaign analytics, data profiling, testing and optimization. Leading the agency team and collaborating with external partners including tech suppliers, creative and outsourced media function.

Founder & Director

Unite Digital Marketing Ltd | 2005- 2014
  • Key responsibilities were managing, developing and expanding the email marketing team. Maintaining relationships with portfolio of clients and executing new business initiatives. Sourcing new technologies to compliment suite of services and provide clients with first class acquisition and retention solutions.
  • Selected contributions:
    - Restructured MoreThan insurances email marketing and customer journey. This included:
    - Developing suite of data driven personalized retention and renewal campaigns, which included consistent branding, cross sell and up sell triggered emails.
    - Long-term data strategy to identify key consumer profiles and provide value content and build loyalty.
    - Measured and reported on KPIs to ensure continued optimization.
    - Educated internal teams on email best practice, campaign optimization, data analysis and reporting standards.
    - Grew managed third party email database to circa. 20 million - monetizing email data through targeted email campaigns.
    - ESP Vendor selection and contract negotiation (Silverpop, Responsys and Doubeclick)

Head of Email Marketing & Associate Director

MediaCom | 2002- 2005
  • Responsible for client acquisition and retention through Email Marketing for MediaCom's broad range of digital clients including; Royal Bank of Scotland, Nokia, Vodafone, Audi.
  • Primary role:
    - Managing Email marketing team.
    - Negotiating annual contracts with email list suppliers.
    - Overseeing and directing acquisition & retention strategy.
    - Developing and implementing effective e-crm programs to drive revenue growth and maintain customer retention.
    - Developing RFPs to source the most effective ESP solution in-line with clients long-term goals. Including interviewing, negotiating contracts, training and implementing program.
    - Internal team training - keeping up to date with current trends and integrating email flow with broader digital strategy,.

Media Executive

Carat | 2000- 2002

Media Assistant

TCS Manchester | 1998- 2000

Certifications

Klaviyo Gold Partner
January 2021
Salesforce Certified Marketing Cloud Email Specialist
January 2020
Email Marketing Certified
June 2019

Education

Birmingham City University
BA Business Studies, Film & Photographic Production

Case Studies

No items found.
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