ClickCease
Verified Talent

Vanessa Pedreiro

Montreal, Canada
$60
/hr
Verified Talent

Innovative and passionate marketing professional with 5+ years of experience. Responsible for planning, executing and optimizing performance campaigns, with a focus on social and search channels. Experience in the automotive, CPG, tourism, pharmaceutical and sports industries - from small business to multinational companies.

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Innovative and passionate marketing professional with 5+ years of experience. Responsible for planning, executing and optimizing performance campaigns, with a focus on social and search channels. Experience in the automotive, CPG, tourism, pharmaceutical and sports industries - from small business to multinational companies.

Worked With

— Polestar
— St-Hubert
— CCM
— Société du Vieux-Port de Montréal
— Duchesnay

— iProspect
— 14eight
— ROI Research On Investment
— LaSalle College

Case Studies

No items found.

Specialty Areas

Paid Social
Paid Search

Vertical Experience

Automotive
QSR
Pharma

Tools

Google Ads
Pinterest Ads Manager
Facebook Ads Manager
Snapchat Ads Manager

Skills

Lead Generation
Keyword Research
Marketing Strategy
Paid Social Growth
Performance Marketing
Paid Ads
Search Campaigns

Recent Roles

Senior Business Performance Strategist

iProspect | 2021- Present

Business Performance Strategist

iProspect | 2019- 2021
  • As a Digital Strategist, I serve as the daily point of client contact responsible for project-related communication and execution. Reporting directly to the Digital Client Lead, my role is pivotal to play in coordinating between amongst the team in order to ensure that client deliverables are created on time, on budget, and per the scope of work. I also play a significant role in developing, planning, and presenting the digital strategy in alignment with our clients' business objectives.
  • iProspect is the dedicated performance-marketing company within Dentsu. Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in e-commerce platforms.

Digital Project Manager

14eight | 2017- 2019
  • Management of online projects from concept to completion within budget and using a certain amount of resources;
  • Review of project budgets and resolved discrepancies, requirements gathering, overseeing project teams and client deliverables;
  • Organization and participation in daily/weekly project team/client conference calls;
  • Tracking of project progress and providing program and project status reports to the project team and company;
  • Development of marketing strategies for the different accounts, within the client’s specific needs and requirements;
  • Setup and optimization of SEM/PPC campaigns for different accounts, within a budget;
  • Management and development of social media campaigns on different platforms (Facebook, Instagram, LinkedIn, etc.).

Digital Marketing Coordinator

ROI Research On Investment | 2015- 2016
  • Reporting directly to the Executive Vice President, I am responsible for leading the planning, management and execution of our online platforms, social media and email campaigns in order to generate acquisitions, qualified leads and drive sales.

  • My responsibilities include:
    - Management of all digital marketing campaigns including email campaigns, display ads, search ads, social ads and re-marketing to achieve awareness, engagement and acquisition targets
    - Design and implementation of a content strategy targeting different stages in the conversion funnel including the creation of infographics and white papers;
    - Supporting the company's re-branding process: production of on-line and off-line collateral materials as well as sales tools;
    - Maintenance of the website content through the CMS i.e. WordPress;
    - Content creation for corporate website and social media platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, Flipboard, and Google +;
    - Presentation of the monthly KPI performance reports on awareness, engagement and acquisition results to executive management team;
    - Providing adhoc marketing support to both business development and client delivery teams to increase sales and the customer experience.

  • ROI Research On Investment is a global authority on corporate expansion and investment intelligence. Through ROI, we provide full-service consultation and lead generation to economic development agencies and B2B companies.

Certifications

Edge Academy Certified: Marketing Foundations
April 2021
LinkedIn Marketing Solutions Fundamentals
September 2021
Video ads certification
October

Education

Université du Québec à Montréal
BA Communication Marketing
Universidade do Porto
MBA Arts, Political Communication
Universidade de Coimbra
BA Journalism

Case Studies

No items found.
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