Work with an experienced B2B marketer to develop an effective account-based marketing strategy. Identify a target set of customers using tools like LinkedIn Navigator, Domo and Clearbit. Design a series of touchpoints to engage this audience with content, ads, connection requests and cold emails.
Test and optimize a variety of lead generation channels, including paid advertising, content marketing, SEO, guest blog posts and more. Leverage cutting-edge measurement and dashboarding tools to properly evaluate the lead quality from each channel.
Sale Development Reps (SDRs) spend hours each day reaching out to cold contacts on LinkedIn. Work with a B2B marketer to automate your LinkedIn connection requests and outreach messages in order to generate a steady stream of warm leads.
Once you've warmed up your targeted account list with other touch points, reach out directly with a personalized message. A skilled B2B marketer can help you do this at scale, designing an efficient process that leverages automated tools like Outreach and Salesloft.