Your influencer outreach expert will start by establishing goals to measure the success of your campaigns. Generally, they will look at three factors: the audience reach of your campaigns, relevance to the moment, and resonance with your target audience.
An experienced influencer outreach consultant can determine which types of influencers will best help you achieve your goals and fit your budget. For example, small budgets will likely mean you'll work with micro-influencers, while larger budgets can bring on celebrity influencers.
Influencer outreach experts will know how to plug influencers into your campaign by developing messaging, sharing brand guidelines, setting expectations for who's creating the content, and discussing how they will boost traffic with their content.
To ensure that you're getting the best ROI, your influencer outreach expert will keep an eye on your sucess metrics, measuring engagement, reach, resonance, brand awareness, clicks, conversions, ROI, follower count, and more.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.