With performance marketing, establishing your objectives is key. Your performance marketing expert will help you define your goals, develop your ad strategy, and determine which metrics to hack.
One of the biggest things your performance marketing expert will do is help you find online publishers and social media influencers whose audiences align with your own. This requires both researching partners, and reaching out to them to establish a partnership.
After your performance marketing freelancer solidifies your partnerships, they will then get your links and codes ready to share with your affiliates, so you can attribute audience actions to particular partners. As you scale, they may need to rely on a program to automate this.
There are two main types of performance marketing software: those that focus on connecting advertisers with affiliate partners or publishers and those that monitor performance. Your performance marketing consultant will help you choose the best software for your specific needs.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.