Your SEM specialist will research relevant keywords for your campaigns on Google and Bing. They will also develop an initial negative keyword list to exclude irrelevant variants. Over time, your SEM expert will hone in on the most profitable terms that drive the maximum amount of volume.
Using the most up-to-date best practices, your SEM expert will build an effective campaign structure that sets you up for success. They will leverage features like ad extensions, dynamic ad units and keyword insertion to give you an edge over the competition.
Bidding is an essential part of every paid search strategy and your SEM expert will leverage advanced bidding strategies to drive the best ROI. As your campaign gathers data over time, bids will be adjusted and your campaign will grow more efficient.
Getting results requires constant testing. Your SEM specialist can run creative A/B tests, adjust targeting settings, optimize bids and make other changes to improve performance. They will work with you to set up a regular reporting cadence so that you’re always in the loop.