If you want to grow your brand’s online presence by building a strong community around it and develop consumer trust in it, use influencer marketing.
It’s also a welcome fact that as of 2023, on average, businesses make a $5.02 return on investment (ROI) for every dollar spent on influencer marketing, with 83% of marketers affirming influencer marketing’s effectiveness.
It’s not a get-quick-results scheme, though. Building your brand’s authority, credibility, and thought leadership takes time. It’s also about marketing first to influencers who align with your brand, then partnering with them to reach and engage with their audiences.
In addition, social media influencers abound. On Instagram alone, as of 2023, there are already 64 million influencers’ accounts. How do you find the ones that best fit your brand, budget, and marketing campaign goals?
This is where influencer marketing platforms help you find influencers that best match your brand.
What Is Influencer Marketing?
Influencer marketing focuses on partnering with popular social media users who are considered influencers or experts in their niche so their followers can discover your brand and engage with it.
Instagram is the most used social media platform for influencer marketing in the United States, followed by Facebook, TikTok, and YouTube.
What Are Influencer Marketing Platforms?
Influencer marketing platforms are companies that use advanced software to help you find influencers who are relevant to your brand.
They also help you manage your communications with your identified influencers, drive revenues for your brand by providing you with automated affiliate links and promo codes, and monitor your analytics to measure the success of your influencer marketing campaigns.
Whether you are new to influencer marketing, you have a small team that needs more support as you implement your influencer marketing campaigns, or you run a large enterprise that just wants to hand over influencer marketing to experts–there is an influencer marketing platform for your brand.
<div class="btn-container"><div class="btn-body"><div>Hire The Best Influencer Marketing Consultants Today</div><a class="btn-body_link" href="https://portal.growthcollective.com/client/signup"</a></div></div>
20 Best Influencer Marketing Platforms
Here, we’ve rounded up 20 of the best influencer marketing platforms for 2024 and beyond, depending on your business size. Find which influencer marketing platforms suit your needs, goals, and resources best.
Best Influencer Marketing Platforms for Small Businesses
Small businesses fuel the U.S. economy, with 99.9% of U.S. businesses as small businesses. If your brand employs less than 500 employees, you’re classified as a small business by the U.S. Small Business Association (SBA).
Some other sources, though, categorize small businesses as those with less than 100 employees and less than $50M in annual revenues.
However, small businesses, when taken together, aren’t that small in terms of economic impact. They employ almost half of the American workforce and contribute 43.5% of America’s Gross Domestic Product (GDP).
Nano-influencer, micro-influencer, and even mid-tier influencer marketing can benefit small businesses with a targeted audience, increased credibility, and reduced costs.
Here are the best influencer marketing platforms we recommend for small businesses. The ones with single asterisks (*) are also suitable for midsized businesses, while the ones with double asterisks (**) are also recommended for large or enterprise-scale businesses.
1. #paid
Company
- Rated no. 1 for customer support and managed service, powering creators and marketing teams from its offices in Chicago, Los Angeles, Miami, New York, and Toronto
- A creator marketplace connecting human-vetted creators with brands, including popular brands such as Disney, McDonald’s, Samsung, and Sephora
- Highest rated (8.4 to 9.4 average rating) for social commerce, influencer compensation, influencer whitelisting, and being a good partner in doing business
- Optimized for quick response, 3rd easiest to use in Influencer Marketing Platforms software.
- Focuses primarily on creators, encouraging and supporting them to do what they love, bringing trust and credibility to the creator ecosystem.
- It uses proprietary technology solutions such as algorithmic matching, automated content usage rights, and fair pricing, creating real omnichannel marketing for creators.
- Measures creator impact on fundamental business performance metrics, not on vanity influencer metrics.
- Helps both creators and marketers collaborate well and measure their whole influencer marketing campaign through a centralized and integrated environment.
- Users: Content Creators, Business Founders, Best for Direct-to-Consumer (DTC) brands, Business-to-Consumer (B2C) brands, and agencies of all sizes
- Industries: Apparel and Fashion, Marketing and Advertising
- Market Segments Served: 85% small businesses, 13% midsized businesses
Key Features
- Human-vetted creators/influencers result in a higher-quality talent pool
- Well-designed messaging module protects all conversations and makes them easy to find
- Whitelisted Ads automate paid ads that are pushed out through an influencer’s account
- High-quality post-campaign analysis
Pricing
- Subscription-based pricing model
- The Just Content plan starts at $499/month billed monthly or $449/month if billed annually for unlimited campaigns per month with 10 handraised creators per campaign.
2. inBeat
Company
- 1st Easiest to Use in Influencer Marketing Platforms software
- A User-Generated Content (UGC) software company that helps brands collaborate with micro-nano influencers and influencers at scale
- Works with the top 1% of content creators on Instagram and TikTok
- Helps brands create on-demand content with the best micro-influencers without needing to manage any collaboration
- Fast Deep Search tool lets brands narrow down influencer search results with specific filters such as engagement rate, follower count, gender, language, location, and many more
- Tailored recommendations with lookalikes and hashtag browsing
- Users: Content Creators, Influencers
- Industries: Apparel & Fashion, Marketing & Advertising
- Market Segments: 96% small businesses, 2% midsized businesses
Key Features
- Fits different influencer marketing plans and campaigns
- Huge database of influencers for brands to discover and choose from
- Unlimited searches
- Comprehensive stack of tools, such as engagement rate calculators and fake follower checkers
- In-depth campaign reporting
- Also an influencer marketing agency for full-service campaigns
Pricing
- Free trial and subscription-based
- Monthly and yearly billing options with 4 months free for yearly billing
- Brand plan starts at $134/month, Agency plan at $333/month, and Enterprise plan at $667/month on the yearly billing option
3. SocialBook*
Company
- 2nd Easiest to Use in Influencer Marketing Platforms software
- An end-to-end influencer marketing management software tool with a real-time database of over 3 million influencers from Instagram, Twitch, and YouTube
- Enables brands to easily reach out to influencers by bulk email or bulk direct messages
- With Social Listening to monitor all competitors to win market share
- Simple interface to easily find suitable influencers for campaigns
- Users: Marketing Professionals, Social Media Managers, Influencer Marketing Agencies, Ecommerce Businesses, Advertising & Public Relations Agencies
- Industries: Apparel & Fashion, Marketing & Advertising
- Market Segments: 58% small businesses, 40% midsized businesses
Key Features
- Influencer marketing database Search by name, filters, and competition
- Faceted Search/Filter
- SocialBook Checker that can be added to Chrome extensions, enables brands to easily add influencers to their lists when they see them
- Influencer List with statistics of influencer performance and management tools
- In-depth Influencer Profile Reports
- Performance Prediction
- SocialMailer and successful email template tools to bulk contact influencers
- Campaign management and KPI tracking
- Competitor monitor
- Coupon code generator
- Affiliate link generator
- Customer Relationship Management (CRM)
Pricing
- Subscription-based
- Starts at $499/month or $5988/year billed annually
4. Later Influence**
Company
- 6th Easiest to Use in Influencer Marketing Platforms software
- Founded in 2014 from the merger of the industry leader in influencer marketing solutions, Mavrck (now Later Influence), and social media management platform Later (now Later Social)
- Touts itself as “on a mission to build the world’s first Social Revenue platform,” where social media managers, influencer managers, and creators come together to collaborate on content
- Clients include Dunkin’ Donuts, Gillette, JetBlue, New Balance, Procter & Gamble, Sears, and Universal Studios
- Platform enables marketers to create high-performing content and authentic engagement with creators to reach new audiences, drive engagement, produce predictably reliable ROI, and create repeatable growth
- Users: Social Media Managers, Social Media Specialists
- Industries: Marketing and Advertising, Consumer Goods
- Market Segments: 44% small businesses, 32% midsized businesses
Features
- Combines automated campaign management tools and expert services for influencer marketing
- Helps brands find the right influencers from their own existing customers
- Programmatic approach to campaign management makes campaigns easier to run
- Survey campaigns offer unique access to audiences and customers
- For social media management, the intuitive and visual Content Calendar lets you see your posts in a weekly or monthly view, with drag-and-drop functionality to move posts around
- Bulk schedule and auto-publish content, with Best Time to Post feature so you can also post on particular days and times, making it a flexible social media management tool
- Artificial intelligence (AI) tools to assist in researching and constructing posts
Pricing
- Subscription-based
- With 14-day Free Trial
- Plans start at #25/month if billed monthly and $16.67/month if billed annually (translating to 4 months free)
5. Tribe Dynamics*
Company
- 7th Easiest to Use in Influencer Marketing Platforms Software
- A CreatorIQ company that offers advanced influencer marketing solutions and analytics for lifestyle brands such as Gucci, Gymshark, NYX, and Sephora
- Enables brands to get a full picture of their earned media program by gaining full visibility into all the most important influencer content created about their brand, understand the entire influencer community, and evaluate individual relationships with them
- With tools for tracking, evaluating, and comparing campaign performance and leveraging competitor market and industry analytics
- Enables brands to define KPIs and measure performance against these pre-set benchmarks
- Users: Lifestyle and passion-driven brands
- Industries: Beauty, Apparel & Fashion, Athletics & Athleisure, Consumer Goods
- Market Segments: 48% small businesses, 43% midsized businesses
Key Features
- Faceted Search/Filter
- Community and content feed filtering
- Social media monitoring
- Superior post-tracking technology
- Momentum badges for influencers who are significantly creating more or less content for brands
- Shopify integration
Pricing
- Subscription-based
- Free trial is available
- Starts starts at $1500/month
6. HypeAuditor*
Company
- 8th Easiest to Use in Influencer Marketing Platforms software
- A Software-as-a-Service (SaaS) company offering more sophisticated solutions to brands, agencies, and platforms dealing with influencers on Instagram, TikTok, Twitch, and Twitter
- Comprehensive set of tools helps brands discover and compare the quality of influencers’ accounts, verify their audience authenticity, and analyze audience demographics to plan marketing campaigns
- Campaign Management Solution enables businesses to create branded media plans for Influencer campaigns, manage and automate these campaigns with AI-based features, and track their performance
- Market Analysis Reports provides brands with industry insights on the influencer marketing landscape in different niche markets and in different countries, including Competitor Analysis and Competitor Comparison reports
Key Features
- Customizable branding
- Competitor monitoring
- Influencer discovery
- Influencer relationship management
- Influencer tracking
- Keyword tracking
- Multi-campaign management
- Multi-channel data collection
- Multi-channel management
- Multi-channel marketing
- Payment tracking
- ROI tracking
- Real-time data and reporting
- Role-based permissions
- Sentiment analysis
- Third-party integrations
- Social promotion
- Trend analysis
- Visual analytics
- Workflow management
Pricing
- Free plan, free trial, and subscription-based options
- Subscription plans start at $299/month
7. Afluencer
Company
- 9th Easiest to Use in Influencer Marketing Platforms software
- Meet creators, micro-influencers, and influencers here for content on Instagram, TikTok, and YouTube
- An all-in-one influencer marketing resource online platform for brands, creators, and influencers
- Highest-rated (8.6 or 8.8 average ratings) for being a good partner in doing business, influencer compensation, influencer whitelisting, and social commerce
- You can find the best collaboration for your niche by searching for audience demographics, channels, engagement metrics, interests, niche, requirements, and many more filters
- Brands typically start by creating a campaign brief, and interested influencers apply for the campaign
- Users: Content Creators, Influencer
- Industries: Apparel & Fashion, Marketing & Advertising
- Market Segments: 92% small businesses, 6% midsized businesses
Features
- Influencer recruitment
- Influencer discovery
- Influencer segmentation
- Influencer scoring
- Audience analysis
- Direct messaging
- Influencer relationship management
- Ecommerce integration
Pricing
- Subscription-based pricing model for brands
- The VIP plan for brands starts at $49/month for priority VIP coverage upon sign-up
- The Concierge plan is at $99/month, which includes all VIP plan features plus 5x more influencer invitation credits and a quarterly feature for maximum exposure
- The Boss plan is at $199/month for ultimate exposure and customer service, with monthly one-on-one calls
8. GRIN*
Company
- 14th Easiest to Use in Influencer Marketing Platform software
- Pioneered the world’s first Creator Management platform built for ecommerce
- Used by popular DTC brands such as Chubbies, Hershey, Macy’s, Mejuri, Uber, and Warby Parker
- An artificial intelligence (AI) powered influencer management platform helping brands make seamless influencer partnerships from discovery to campaign launch to reporting and analytics
- Has over 38 million influencers in a non-opt-in influencer network
- Helps brands to connect directly with creator prospects and manage creator relationships at scale
- Completely customizable solution with templates options for brands to support rapid growth and scale
- Users: Influencer Marketing Managers, Social Media Managers
- Industries: Apparel & Fashion, Consumer Goods
- Market Segments: 66% small businesses, 33% midsized businesses
Features
- Discovery Suite
- Integrated email inbox
- Website extension while browsing social media for brands to get more key data about influencers
- Product seeding
- Relationship management
- Content management
- Creator payments
- Influencer gifting
- Affiliate links
- Discount code generation
- Comprehensive reporting dashboard
- Custom report builder
- Integrations with popular social platforms, communication tools, and ecommerce solutions
- Professional services
Pricing
- Subscription-based
- Starts at $999/month
9. Brandbassador
Company
- 17th Easiest to Use in Influencer Marketing Platform software
- Started in 2016 by the founders of the clothing company Onepiece, a brand built by social media marketing to grow to almost $200 million in online revenue
- An ambassador marketing platform helping brands build community and benefit from it through one easy-to-use platform
- Works like a hybrid of influencer marketing and affiliate marketing
- Helps brands transforms their most loyal customers, followers, and fans into influential salespeople
- Helps brands create authentic, user-generated content (UGC) through gamified missions and amplifies social engagement to increase revenue
- Helps brands build trust through genuine posts from followers who stand behind their products
- Enables brands to infinitely scale their community with an unlimited number of ambassadors
- Automated manual tasks such as product seeding and making payments
- Brands retain full control over their ambassador community, including who may join and participate in missions
- Users: Around 250,000 ecommerce brands with communities of 20K+ users looking to scale their communities and turn their customers into sales-generating brand ambassadors
- Industries: Apparel & Fashion; Health, Wellness, & Fitness
- Market Segments: 63% small businesses, 28% midsized businesses
Key Features
- Boost ecommerce sales with community-led growth
- Inspire trust through genuine content created by a loyal community
- Manage ambassador relationships
- Gamify audience engagement
- Track ROI and analytics
- Amplify resources with ecommerce connections such as BigCommerce, Magento, Salesforce, Shopify, and Wix
Pricing
- Subscription-based, with a minimum 12-month commitment
- Self-service or fully managed options
- Rates are available upon request
Best Influencer Marketing Platforms for Midsized Businesses
Midsized businesses are those with more than 100 to less than 1,000 employees, and annual revenues of more than $50 million but less than $1 billion.
Here are our recommended best influencer marketing platforms for midsized businesses.
10. Captiv8**
Company
- 5th Easiest to Use in Influencer Marketing Platform software
- Largest AI-powered Branded Content Platform, connecting brands to digital influencers and creators to tell compelling stories related to these brands
- Optimized for quick response
- With a powerful social listening tool for real-time audience data across Instagram, X (formerly Twitter), YouTube, and Facebook
- Helps brand decision-makers make informed decisions with enriched data to boost partnership ROI
- Marketers use the platform to discover influencers, create captivating content, manage their campaigns, and measure campaign results
- Captiv8’s Paid Amplification tool and API integrations across legacy social networks simplify boosting to amplify branded content so that brands can manage paid media directly in the platform itself
- Users: Marketing Managers, Influencer Marketing Managers
- Industries: Marketing and Advertising, Consumer Goods
- Market Segments: 26% midsized, 49% enterprise
Key Features
- Social Listening for hashtags and locations helps brands in influencer discovery and influencer marketing strategy
- AI analyzes content, labels, and categorizes influencers and their posts for exceptionally relevant results
- Hourly analysis of post-performance guides automated recommendations for when and where to post
Pricing
- Pricing is available upon request, although known in the industry as more expensive than other platforms
- Geared more for midsized to enterprise-size brands
11. CreatorIQ**
Company
- 10th Easiest to Use in Influencer Marketing Platforms software
- An enterprise marketing platform used by top brands such as Airbnb, Calvin Klein, CVS, Disney, H&M, and Unilever that also caters to small and midsized businesses
- Optimized for quick response
- Enables brands to search, compare, and get recommendations using in-depth fields and insights to easily find the creators that fit their brands
- Creator-facing communication tools and destinations guides brands through onboarding and activations
- With tools for forecasting costs and Return on Creator Spend
- Users: Influencer Marketing Managers, Account Executives
- Industries: Marketing and Advertising, Public Relations, and Communications
- Market Segments: 38% small businesses, 43% midsized
Key Features
- Faceted Search/Filter
- Private Portal to work with own influencers
- AI-backed discovery yields extremely relevant results
- Multi-campaign management
- Lead management
- Email marketing
- Payment tracking
- ROI tracking
- Social media monitoring
Pricing
- Subscription-based
- Pricing rates available upon request
12. Traackr**
Company
- 20th Easiest to Use in Influencer Marketing Platforms software
- A global company across 70 countries and 26 languages, with offices in Boston, London, New York, San Francisco, Singapore, and Paris
- Enables brands to power greater impact and ROI by investing in the right influencer marketing strategies given the right and timely data, outmaneuver competitors, run efficient campaigns, and scale global programs
- Uses its proprietary Brand Vitality (VIT) Score -- (Visibility + Impact) x Trust -- as a no. 1 metric for measuring brands’ influencer marketing strategy
- Leveraged by top brands such as Charlotte Tilbury, Cheil, Edelman, L’Oréal, Michelin, Omnicom, Pandora, Samsung Shiseido, Unilever
- Industries: Marketing and Advertising, Cosmetics
- Market Segments: 38% enterprise, 37% small business
Features
- Brand safety and values match
- Brand leaderboard
- Brand Vitality Score (VIT)
- Aggregated view of influencer database by influencer performance, campaign participation, and investment
- Influencer coverage by tier
- Customizable campaign workflows
- Influencer valuation
- Budget management tools
- One-on-one and one-to-many email communications within Traackr
- Engagement rate metrics by platform
- Paid partnership insights
- Audience quality insights
- Expanded audience demographic insights
- Campaign efficiency measurement
- Instagram Stories tracking
- Paid vs. organic performance
- Global Performance Measurement
Pricing
- Customized based on the brand’s needs
13. Klear**
Company
- A Meltwater company, Klear is one of the leading influencer marketing platforms in the industry
- Anchored on a deep and extensive influencer marketing database of more than 30 million influencers to help brands with data-driven decisions on their influencer marketing strategies
- Sift through this vast array of influencers with smart filtering and AI tools
- Brands use a single portal for all influencer communication and campaign management
- An all-in-one platform, provides rich insights that support all stages of influencer campaigns
- Enables brands to analyze influencer presence across several platforms, including Instagram, Pinterest, TikTok, YouTube, X (formerly Twitter), and even blogs
- A Forrester TEI study found that companies using Klear for their influencer marketing campaigns generated an average ROI of 307%
Features
- Web-based platform for both desktop and mobile
- Advanced search capabilities enable segmented discovery using multiple filters
- Unique True Reach functionality to better reflect influencer ROI
- Influencer Insights include reach, engagement, audience demographics, branded mentions, and networks
- Influencer benchmarking to evaluate reach and engagement compared to peers
- Brand safety analysis screens for audience authenticity and explicit language use
- Campaign tracking through multiple keywords and Instagram Stories
- User-Generated Content (UGC)
- Influencer whitelisting
- Ecommerce integration
- Social commerce
Pricing
- Subscription-based
- Customized pricing based on customer size and need, but Meltwater targets midsized to large brands
14. LTK**
Company
- Formerly rewardStyle & LIKEtoKNOW.it, the company was founded by creators Amber and Baxter Box to provide creators with a more powerful technological advantage in working best with brands
- With proprietary data for unique insights developed over more than 13 years
- Boasts of being the number 1 trusted platform, with more than 40 million consumers who shop on LTK and trust LTK’s curated Creators more than ads and celebrities
- LTK consumers are highly educated, live in major cities and mid-metros, highly influential on social media, have $100K+ household income, and tend to be home and family splurgers
- Drives around $ 4 billion of annual purchases from the largest curated global creator community in more than 100 countries, with more than 20 million monthly shoppers
- Scales faster than social ads with 3x more conversion, 2x more reach
- Users: Business Owners
- Industries: Apparel and Fashion, Retail
- Market Segments: 49% small business, 28% midsized
Key Features
- Organic reporting and insights
- Creator discovery and search
- Creator campaign casting, management, reporting, and payments
- Enables brands to communicate offers starting with up to 10 creators a month or more for the higher-tiered editions
- For higher-tiered editions, Creator audience demographics
- Dynamic casting list
- Access to additional premium Creators
- Access to the LTK Marketplace
- Access to the LTK Match.AI Creators
Pricing
- With 4 pricing editions, starting at $417/month (paid as one annual $5000 fee) for self-serve brands who want to engage Creators through paid content with campaigns, with an annual campaign budget of $25,000 or less
- Custom quotes are also available for specific business needs
Best Influencer Marketing Platforms For Large Businesses
Large or enterprise-level businesses are those that employ more than 1,000 employees and generate more than $1 billion in annual revenue. Typically, the influencer marketing platforms for this business scale are also the top key players identified in industry reports.
Here are our recommended influencer marketing platforms for large businesses:
15. IZEA
Company
- IZEA created the influencer marketing industry in 2006
- Officially registered its brand with the trademark, “We Are Influencer Marketing”
- One of the popular go-to influencer marketing platforms for the world’s top brands and agencies, such as Ikea, Kellogg’s, Saatchi & Saatchi, T-Mobile, and Yamaha
- More than 17 years of experience and 3.9 million influencer activations
- 2023 MarTech Best Influencer Marketing Platform Award recipient
- Also received four Platinum 2023 Vega Digital Awards, along with Warner Bros., for its successful four-month full-service influencer marketing campaign leading up to the world premiere of the movie Barbie
- Offers both software and full services in influencer marketing
Key Features
- For creators, it offers the Creator Marketplace
- For businesses, it offers IZEA Flex, a comprehensive influencer marketing platform enabling enterprises to find influencers, manage contracts, negotiate with creators, send payments, track performance, and do more without any creator markups
- With iOS app
- Multi-platform social monitoring through its proprietary ShareMonitor application
- ContentMine application takes advantage of Flex associations and IZEA’s enhanced content discovery engine to collect and measure content faster and easier than ever
- Flex Contacts, aside from tracking creators, but all of a brand’s contacts across its entire creator ecosystem, including talent agencies, legal representatives, and more
- Flex Tracking Links are powered by enterprise link shorteners and support for custom domains, utilizing dynamic Urchin Tracking Module (UTM) parameters that update in real-time
- Integrations with Gmail, Google Analytics, and Shopify
Pricing
- IZEA Flex has a 10-day Free Trial
- Subscription-based
- Starts at $130/month
16. Launchmetrics
Company
- Leading influencer marketing platform for beauty, fashion, and lifestyle brands
- Used by top brands such as Adidas, Balenciaga, Bulgari, Cartier, Levi’s, Tag Heuer, The North Face, Tiffany & Co., Vogue
- Used by more than 1,200 brands in 100 countries
- Boasts of 40% improvement in marketing and communications campaign initiatives’ results
- Bridges the gap between influencer marketing strategy and execution with the right software, data, and insights
- All-in-one Brand Performance Cloud for competitor benchmarking, event organization, image distribution, media monitoring and measurement, sample management, and more
- Consistent MIV metric and AI-powered data insights to enable brands to track media mentions around the world, analyze cross-channel, cross-voice, and cross-market performance, and enhance brand influence in China with PR monitoring and local Chinese data
- Founded in New York City, with operating headquarters in Paris, with employees in eight markets worldwide, offers support in five languages
Key Features
- Design: label formats
- Inventory management: centralized database, inventory-level dashboards, data exporting and importing, inventory tracking, product master
- Reporting: keyword targeting, custom feeds and alerts, custom reporting
- Media channels: print and online
- Geographic coverage: local, national, and international media
Pricing
- Subscription-based
- Essentials package for regional brands and agencies is at $1,550/month, while the Enterprise package for global brands and agencies is at $3,250/month
- Custom pricing also available
17. Onalytica
Company
- Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing platform that helps brands scale and structure their influencer programs globally
- Onalytica positions itself as an influencer marketing platform that connects “brands and influencer communities to create better content.”
- Offers proprietary software, professional services, and best-practice guides, tips, and templates to achieve this mission
- Emphasizes that “influencer marketing is part of a wider social advocacy play” and creates its offers around this main framework by integrating influencers in the different areas of marketing and communications such as product innovation, content marketing, events strategy, thought leadership content creation and public relations
- Enables brands to improve their thought leadership in their field, speed up perception change, boost demand generation, and extend their reach to new audiences
- Assists brands in building their strategy in as little as 5 minutes
- It also has an Onalytica Academy to help executives and employees become experts and champions of influencer marketing in their organizations
Key Features
- Provides a streamlined 5-step process for brands to reach and manage influencers: Discover, Map, Listen, Engage, and Measure
- Influencer feed to follow what influencers are saying using a standard timeline format to eliminate the learning curve
- Influencer profiles show more details about the creators’ brands that are interested in working with
- Influencers are ranked based on the 4Rs: Reach, Resonance, Relevance, and Reference
- Content seeding for relevant content with influencers
- Network maps showing relationships between influencers
- Real-time alerts on important updates and events within brands’ networks of influencers
- Measurement reporting shows how well brands’ outreach efforts are paying off
Pricing
- Subscription-based
- Starts at $195/month for a maximum of 250 reports/month
- Pro plan costs $495/month with personalized influencer lists and demographic breakdown of the influencer community
- Enterprise-level service starts at $1,495/month with multi-user agreements, real-time tracking, and content-sharing opportunities
18. Upfluence
Company
- Positions itself as “more than just an influencer marketing platform” with tools and services for influencer marketing, affiliate programs, creator management, user-generated content (UGC), and brand ambassador programs
- Boasts its unique ability to transform influencer campaigns into revenues using its free influencer discovery tool, integration features, and influencer marketing platform
- Enables brands to not just hire influencers but also creators, affiliates, and other marketing and communications partners
- First-ever influencer marketing platform with artificial intelligence (AI)-powered ChatGPT assistant and auto-generated emails for efficiently seamless experiences
- Top brands that have used Upfluence include Amazon, Keen, Marriott, The Motley Fool, Universal Studios, and Verizon
- Free resources to support brands include how-to guides, case studies, podcasts, a blog, a glossary, and an influencer marketing application programming interface (API)
- Free tools include a Chrome Extension, Instagram tools, TikTok tools, X/Twitter tools, and YouTube tools
- It is a Versatile platform and recommended for business-to-business (B2B) and business-to-consumer (B2C) brands of all sizes
Features
- Creator discovery and relationship management
- Mailing integration for mass creator outreach
- AI mailing assistant
- Customer Creator Recruitment Page
- Customer base integration
- Affiliate management
- One-click product shipment
- App integrations
- Campaign analytics
- Affiliate commission management
- Payment integrations
- Creator Payment Secure Portal
Pricing
- Custom pricing, enabling brands to pay only for what they need
19. Julius
Company
- Founded in 2012 by former New York Giants running back Tiki Barber with Mark Gerzon, Julius was originally named Thuzio, which was a kind of web-based talent agency for current and former athletes for brand endorsements and engagements
- Renamed and rebranded as Julius, after Julius Caesar, one of the most influential people in world history
- With its proprietary software and data science, brands can discover influencers more easily in searching profiles across Facebook, Instagram, Pinterest, Snapchat, Twitch, YouTube, and X/Twitter
- With a team of analysts that work on every profile for a more nuanced view of each influencer as a human, not just a collection of data
- With millions of influencers in its database and more than 50 influencer-specific filters to make influencer discovery more efficient
- Top brands that have used Julius include Allergan, Club Med, Dentsu, Ford Models, M&CSaatchi, and UNICEF
- Recommended for B2C brands and agencies of all sizes and industries
Key Features
- Comprehensive dashboard
- Influencer recruitment
- Influencer discovery
- Influencer segmentation
- Influencer scoring
- Campaign management
- Audience analysis
- User-Generated Content (UGC)
- Content approval
- Data importing and exporting
- Robust reports
Pricing
- With free trial
- Annual fee subscription starting at $24,000, depending on the number of users allowed access
20. AspireIQ
Company
- Positions itself as the platform for “word-of-mouth commerce for sourcing UGC for ads, generating reviews, influence marketing, affiliate sales, and 3x+ ROAS.”
- AspireIQ offers its influencer marketing platform, agency services, and integrations and partnerships
- It has solutions for Chief Marketing Officers (CMOs), Influencer Marketers, Growth Marketers, Public Relations (PR) Managers, Brand Managers, and Content Managers
- With support resources for brands that include ebooks and reports, webinars and events, marketing resources, blogs and articles, a glossary, and a close-knit Slack community connecting like-minded business founders and marketers to share advice on maximizing retention, sales, and growth
- Top brands that have used AspireIQ include Dyson, M&Ms, Samsung, and Walmart
- Recommended for businesses of all sizes and industries
Features
- Inbound and outbound discovery for ambassadors, affiliates, creators, and customers so brands can find influencers faster or let them find the brands
- Flexible workflows to automate business processes for campaign strategy execution, from product seeding to sponsored posts to contracting, performance measurement, and payments
- Marketing integrations and social partners include Meta, Pinterest, Slack, Shopify, TikTok, and WooCommerce
- Enables brands to run high-performing social media ads that have 40% more efficient cost-per-mille (CPM) and 4x lower cost-per-click (CPC)
- Attributable return on investment (ROI) for influencer marketing
Pricing
- Flexible pricing with different plans for up-and-coming brands, for management of large-scale influencer marketing programs, and enterprise-level collaboration across multiple teams
- Request a demo and contact sales for rates and details
The Best Influencer Marketing Platform For Your Brand
We’ve made it easier for you to come up with a shortlist of influencer marketing platforms to consider by recommending these 20 platforms. These were selected based on the key criteria for choosing an influencer marketing platform:
- Reliable and authentic influencers
- Social media channels covered
- Platform features and metrics
- Top brands who’ve used their services
- Ease of use
Ultimately, your choice will depend on your brand voice, marketing goals, budget, and other resources, such as the size of your team and your existing tech stack.
Choose the influencer marketing platform that best aligns with these and take your influencer marketing campaigns to the next level (or something like this).
