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to help you find the right marketing expert to help you grow!
Traditionally, companies had to choose between hiring an in-house marketing team or an agency. With the rise of remote work and self-employment, many of the best marketers are now working for themselves.
Here’s why more companies are turning to marketing freelancers for their growth initiatives.
Pay less for top talent
Let’s start with the obvious: in-house employees are expensive. In fact, when you factor in everything, the total cost can be between 1.5 and 3x of an employee's salary.
Agencies, meanwhile, charge high retainers on long-term contracts. That’s because they owe rent, employ executives and have other overhead associated with large teams.
Hire marketers with tons of experience
Senior marketers cost a pretty penny to employ full-time. In San Francisco, they will run you at least $120,000/year before taxes, benefits, and other costs. Hiring a freelancer allows you to work with a senior marketer part-time instead.
Agencies can’t afford to pay day-to-day campaign managers as much as in-house teams. It’s just a reality of the business model. Most agencies, therefore, rely on junior talent for execution.
Control who executes on your marketing strategy
Align your goals with your marketer’s incentives
Unlike sales reps, most marketers do not have performance-based compensation plans. In-house teams can motivate through culture, promotions, and equity. For external teams, it’s important to consider incentives.
Hire elite marketing talent
With remote work on the rise, many of the best marketers in the world are choosing a more flexible lifestyle. When you choose to hire freelancers, you significantly expand your potential talent pool. Hiring the best people, regardless of location, allows you to build a truly elite marketing team.
At Growth Collective, we find and vet the top freelance marketers in every category. It’s our belief that a truly excellent marketer can change a company’s entire trajectory, so we’ve created a rigorous screening process to measure both hard and soft skills.