Owned media is defined as any content that your business controls. Your public relations freelancer will focus on this first and foremost because you have complete control and more ability to generate results.
Your public relations freelancer will identify key opportunities where it makes sense to pay for increased content visibility, including social media ads, influencer marketing, and PPC.
One of your public relations consultant's long-term goals will be to generate significant earned media hits. This will significantly enhance your business's reputation.
Measuring your PR performance and impact can be difficult. Your public relations expert will monitor backlinks, brand mentions, domain authority, sentiment, site traffic, and other key metrics to determine the effectiveness of your PR strategy.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.