Your influencer marketing consultant will establish goals to measure the success of your campaigns based on three factors: audience reach, relevance to the moment, and overall resonance.
An experienced influencer marketer will select influencers who best fit your goals and budget. For example, small budgets likely mean you'll work with micro-influencers, while larger budgets can bring on more celebrities.
Your influencer marketing consultant will plug influencers into your campaign by developing set campaign messaging, sharing brand guidelines, setting expectations for who's creating the content, and discussing how they will boost traffic with their content.
To ensure that you're getting the best ROI, your influencer marketer will keep an eye on your success metrics, measuring engagement, reach, resonance, brand awareness, clicks, conversions, ROI, follower count, and more.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.