Map out your long-term strategy by working with an experienced content marketer to develop a content calendar. Your calendar will be custom to your goals, whether it's to improve SEO, engage an audience on social media or another objective.
Develop an engaging series of articles or blog posts to attract new customers. Most content marketers are excellent writers, so you can leverage their writing skills or have them assemble and manage a team of freelance writers.
Senior content marketers will leverage SEO tools for keyword research to make sure your content is optimized for the most important search terms. Additionally, they can write guest blog posts or press releases to help garner backlinks to your site.
In a competitive environment, high-quality content is king. Leverage your content marketer to produce long-form articles, whitepapers, ebooks and more. They can also ghostwrite for you, establishing you and your brand as thought leaders in your industry.