Your Google Ads specialist will research relevant keywords for your search campaigns. They will also develop an initial negative keyword list to exclude irrelevant variants. Over time, your Google Ads freelancer will hone in on the most profitable terms that drive the maximum amount of volume.
Using the most up-to-date best practices, your Google Ads expert will build an effective campaign structure that sets you up for success. They will leverage features like ad extensions, dynamic ad units and keyword insertion to give you an edge over the competition.
Bidding is an essential part of every paid search strategy and your Google Ads freelancer will leverage advanced bidding strategies to drive the best ROI. As your campaign gathers data over time, bids will be adjusted and your campaign will grow more efficient.
Getting results requires constant testing. Your Google Ads specialist can run creative A/B tests, adjust targeting settings, optimize bids and make other changes to improve performance. They will work with you to set up a regular reporting cadence so that you are always in the loop.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.
A Google Ads freelancer can play an important role in growing your business. In today’s landscape, PPC (Pay Per Click) advertising is one of the most effective ways to generate traffic and opportunities for your organization.
While organic search campaigns and SEO can help enhance your presence online, Ads ensure you can position your company in front of the right customers at the perfect time in their purchasing journey. According to some reports, PPC generates around twice the number of website visitors of organic search. What’s more, PPC visitors are around 50% more likely to make a purchase than a customer visiting your website as a result of SEO.
Since Google owns about 92.47% of the search engine market share, it only makes sense to focus your PPC campaigns around the world’s most popular search system. However, like any marketing effort, succeeding with Google Ads takes a significant level of time, experience, and investment.
To avoid wasting time and money on the wrong strategy, you need a Google Ads expert.