Hire a Google Ads Freelancer

The Benefits of a Google Ads Freelancer

A Google Ads freelancer is a dedicated PPC professional with extensive experience in the Google Ads landscape. They know how to navigate the Google Ads ecosystem, as well as what it takes to generate opportunities in the form of brand visibility and awareness.

While Google Ads and PPC in general offers an excellent opportunity to connect with your target audience faster than you could with SEO, succeeding in this area is challenging. The average American, for instance, is exposed to between 4,000 and 10,000 ads every day. Convincing your target audience to click on your PPC ad is no simple feat. 

To generate a significant return on investment from Google Ads, business leaders must be intimately aware of their target audience, the keywords they need to target, and how to position their ads to achieve the best results. A Google Ads freelancer ensures entrepreneurs don’t have to spend months or years learning the nuances of PPC. They give you instant access to expertise, so you can start seeing results faster. 

A Google Ads freelancer will:

1. Help You with Google Ads Targeting

Paid search results are around 1.5 times more likely to convert visitors than standard SEO. One of the reasons for this is tools like Google Ads give business owners the opportunity to “target” specific groups of people, at certain points in their purchasing journey. This means you can be sure that your message is reaching the right customer at the right time⁠—when they’re most likely to buy.

However, figuring out exactly which terms and phrases to use, and which customers you want to target, can be a time-consuming process. A Google Ads freelancer has extensive expertise in building user personas and buyer profiles. They can analyze your business, competition, and market, to determine precisely what type of people you need to reach. Remember, customers are up to 70% more likely to purchase your product when you use the right targeting. 

Using the extensive targeting features offered by Google Ads, your Growth Collective freelancer can then optimize your campaigns to speak directly to the right audience. They’ll be able to do keyword research on your behalf, conduct A/B tests to determine which phrases generate the best responses, and ultimately ensure you’re spending your budget only on attracting the most valuable leads.

2. Save You Significant Time

As a business owner, you probably have a number of crucial roles to play in your company. You may be responsible for organizing marketing techniques, running a store, watching over customer service strategies, and even coming up with new product and sales ideas. You could even be in charge of operations, overseeing everything from sourcing inventory to working with fulfillment providers. 

With so much work already on your plate, the chances are you don’t have a lot of time to dedicate to a Google AdWords campaign. After all, PPC advertising is a highly technical process. It requires significant initial research to ensure you’re investing in the right keywords and positioning strategies to attract the right target audience. 

What’s more, to ensure you’re keeping on top of your budget, and generating positive results, you’ll need to commit significant time to monitoring your AdWords campaigns, and adjusting them accordingly. A Google AdWords freelancer can take over the task of managing your campaigns on your behalf, so you have more time to run your business. 

3. Deliver the Latest Google Expertise

Google Ads may be one of the most popular PPC environments on the web today, but that doesn’t mean it’s particularly easy to navigate. With new features and algorithms emerging all of the time, keeping on top of the latest trends can be a full-time job. Even experienced marketers need to dedicate significant time to updating and optimizing their skills. 

A Google Ads Freelancer from Growth Collective already has all of the expertise and knowledge required to ensure you get the right results from your PPC campaign. They devote a significant portion of their time to improving their skills, learning about the latest algorithms, and developing successful strategies for clients because they are solely focused on the PPC world. 

Growth Collective only accepts experienced Google Ads specialists, with certifications and proven knowledge using the platform. This ensures you’re getting the latest knowledge you need to master the Google Ads landscape. You can avoid wasting time and money on developing your own skills, and sidestep the stress of staying up-to-date with the latest Google changes.

Your Google Ads freelancer can even help you explore all of the different elements of the Google Ad network, from Display and Shopping to the search result pages, so you know which strategies will work best for your brand. 

4. Provide Specialized PPC Skillsets

PPC advertising takes a lot of time to master. In fact, the environment is so complex, Google even offers its own range of certified courses to help people understand the technology. Because Google Ads freelancers specialize in the PPC landscape, they can provide access to a range of skillsets that would otherwise take months or years to learn. 

The right Google Ads expert can help you take advantage of various forms of Google Ads, from Search and Display, to shopping ads. They can guide you through the differences between using video and image-based ads, and even create the creative content you need to capture your target audience. Most Google Ads freelancers are experts in using language to convert and engage customers. 

A Google Ads freelancer can work alongside your existing marketing team too, to combine your SEO and PPC efforts, so you have the strongest possible presence on the search engines. They can develop guidelines for your future ads so you have strict policies to follow, and even assist you with specialist forms of Google-based advertising, like retargeting. 

5. Optimize Your Ad Campaigns and Results

Perhaps one of the most important reasons to work with a Google Ads freelancer, is they can ensure you get the best possible ROI from all of your ads. Some studies show the average SME spends around $9-$10k per month on Google Ads alone. When you’re spending this much money, you need to know your efforts are paying off. 

The Google Ads freelancers on Growth Collective don’t just set and forget your advertising campaigns. They run your entire PPC strategy. This means that they are consistently monitoring your ad results, creating reports to discover opportunities for growth, and running tests. These professionals can even conduct split-testing strategies to determine which keywords you need to run at certain times of the year, day, or month. 

Google Ads experts work full-time to ensure your PPC efforts are driving the best results for your business, leveraging the latest tools, technology, and strategies to unlock additional earnings and revenue. They can even work with you on a wide range of campaign types, ensuring your digital presence is consistent across Display, Shopping, and Search. 

Because the Google Ad experts regularly create reports to help them guide their decision-making, you’ll also have a measurable insight into how your investment is paying off. 

6. Save you Money

One of the main reasons companies avoid hiring a Google Ads specialist in the first place, is they want to save money. While it’s true you’ll need to pay your Google Ads expert for their time and knowledge, the cost for a freelancer is generally a lot lower than paying for an in-house professional. There are no office overheads to worry about, and you don’t need to invest in training. 

Most importantly, because a Google Ads freelancer will already have the skills to optimize and enhance your ads, they can stop you from spending money on strategies that might not pay off for your company. The price of Google Ad placements is increasing all the time, and investing in the wrong keyword can be highly detrimental to your budget. 

A Google Ads freelancer from Growth Collective will take the time to get to know your business, market and goals, then make decisions based on facts and statistics. They’ll also constantly keep an eye on your ad spend and budget, to ensure you’re not losing money on strategies that don’t work for your brand. 

The contract flexibility offered by Growth Collective also means you can scale your investment up or down, however you choose. 

Should You Hire a Google Ads Freelancer?

PPC marketing remains to be one of the most popular and effective ways to generate attention for your website and create sales. However, it’s also one of the most complex environments to manage and monitor alone. 

Partnering with a pre-vetted, certified, and skilled Google Ads freelancer through Growth Collective will allow you to leverage all the benefits of Google Ads as quickly as possible. You’ll be able to increase your ROI, enhance your presence online, and even improve the performance of your other advertising strategies, all at once. Plus, you can save some essential time and money too. 

Hire a Google Ads freelancer today!