Freelance Google Tag Manager Consultants For Every Need

What is Google Tag Manager?

Google isn’t just a search engine. The leading technology company also provides companies with access to a range of valuable tools designed to help them expand their presence online and unlock new marketing opportunities. You’re probably already aware of solutions like Google Analytics, Google Ads, and Google Trends. Google Tag Manager is part of a comprehensive SEM toolkit. 

GTM is essentially a “Tag Management System.” It’s a free tool that gives businesses the ability to track, easily configure, and update measurement codes and code fragments for websites. 

If you’ve ever added a code to your website to track information through Google Analytics, you’ve already used a kind of “Google Tag.” Other examples include Google Ads remarketing codes, conversion tracking codes, heatmap tracking codes, and so on. 

While tags give you the tools you need to track important metrics related to your marketing campaigns, they’ve previously been quite difficult to manage. Most companies needed to invest in a web developer to create codes hard-coded into individual pages and monitor their results. Bigger brands often found themselves struggling to track hundreds of codes in different environments. 

GTM was introduced to eliminate this problem. It gives you an all-in-one environment where you can store all of your tags in one convenient place. Google Tags Manager is often essential if you have multiple tags to manage because you can store all of your code in one place with no developer needed. Plus, the platform comes with useful tools to help you optimize your campaigns.

Why you need Google Tag Manager

Google Tag Manager essentially makes it easier for business leaders and managers to keep track of all the code and snippets connected to their advertising campaigns. It’s a tool specially designed to simplify and streamline your Search Engine Marketing efforts. 

With Google Tag Manager, companies can:

1. Easily implement tags

Provided you have the expertise on hand from a Google Tags Manager freelancer or expert, you’ll be able to set up an account, manage all of your tags, and link tags to your Google Analytics in no time. The all-in-one interface ensures you can rapidly create and configure the tags you need, with the correct settings for triggers and specific variables in place. 

Google Tag Manager is designed for non-programmers, with easy-to-use functionality, but the software does take some getting used to. That’s why it’s so helpful to have a Google Tags Manager expert on-hand to assist with your implementation and configuration. 

2. Advanced Tracking

Perhaps the main purpose of Google Tag Manager is it makes it easier to track important information about your campaigns. You can set up specific triggers to determine when people access a page, and so on, to see which of your online assets are generating the best results for your business. 

However, GTM doesn’t just enable basic tracking for your ads. You can use it alongside Google Analytics to leverage more valuable insights into your target audience and ad performance. There are even auto-event tracking components, which help you to keep a close eye on things like form submissions, clicks, and time users spend on a page without using custom code. 

3. Improved Tag Management

With Google Tag Manager, the headaches involved with manually tracking codes and code fragments have become a thing of the past. In the past, when tag managers didn’t exist, all tracking codes need to be coded directly into a website or app’s source code. Often, these pieces or snippets of code were scattered across different files, making them much harder to monitor and manage. 

Manually tracking tags isn’t just time-consuming; it also means you’re more exposed to errors and risks. Because manually tracking codes were so time-consuming in the past, many companies ended up making mistakes that led to inaccuracies in data collection. 

4. Improved website performance

As mentioned previously, using tags in the past forced companies to hardcode specific snippets of code into their website and app. Sometimes, these tags could cause bugs and errors in the performance of the website, which also harmed user experience. With tag manager, you can manage all of your tags remotely in Google containers, which minimizes the risk of user issues. 

Additionally, Tag Manager has its own built-in solution for troubleshooting and correcting tag errors, known as the “Preview and Debug” mode. This can make it easier for business leaders to minimize the number of mistakes in their tag code. 

5. Trigger flexibility

Because Google Tag Manager gives you all the freedom you need to create custom tags and tools for Google Ads and Analytics, it also ensures you have more flexibility. The Google Tag Manager container replaces all other manually coded tags on an app or website and allows you to determine exactly what you want to accomplish with each tag. 

You can set up specific triggers for certain use cases. For instance, you could create a specific tag that collects information about when customers fill out a form on a landing page, scrolls through your blog post, or click on a button. 

Getting Google Tag Manager Expertise

Compared to manually managing all of your ads and creating custom code, GTM is an extremely straightforward solution for business leaders and marketing professionals. In fact, it was specifically designed for people without any programming knowledge. However, it’s not as “easy to use” as most people would assume. You still need some expertise if you want to make the most of the service. 

Leveraging the assistance of a Google Tag Manager expert means you can get some much-needed support with everything from platform and tag configuration to setting up trigger settings and integrating Google Analytics. 

There are a few different ways to invest in a Google Tag Manager expert: 

Hiring a Google Tag Manager Freelancer

Perhaps the simplest option of all, working with a Google Tag Manager freelancer, means you can access ad-hoc, customized support based on your specific needs. A freelancer is someone who works with your company on a contractual basis for a period and purpose defined by you. 

Freelancers are inherently flexible, require no long-term commitments, and can be chosen based on their specific expertise and knowledge. 

Pros:

• Affordable, flexible pricing to suit your budget
• Excellent support and constant communication
• Absolute flexibility, with no long-term contracts
• Scalable services and support to suit your needs
• Specialist skills and expertise

Cons:

• It can be difficult to find the right expert
• You may need multiple experts for different marketing strategies

Hiring a Full-Time Employee

A full-time employee is a huge investment, but it can be a good option for bigger businesses looking to ensure they always have access to support from a professional. These employees will work exclusively for your company and are employed with a monthly salary, just like any other staff member. Full-time employees are members of staff, so they do come with some different tax requirements to consider. 

Pros:

• Dedicated and constant support for your business
• They can develop strong relationships with your marketing teams
• You have complete control over what your employee does
• You’re free to add more employees or upskill your staff as required
• There’s no chance of your staff working with the competition

Cons:

• You will need to invest in regularly training and upskilling staff
• Finding and keeping great talent isn’t easy
• You’ll pay more on taxes, overheads, and monthly salary

Hiring a marketing agency

If you’re looking for assistance with all aspects of Search Engine Marketing, not just managing tags and Google Analytics, you may choose to hire a marketing agency. Agencies are teams of professionals who work with your brand on a contractual basis. They often provide access to a range of different professionals at once, such as content writers, technical experts, SEO consultants, social media marketers, and tag managers. Agencies often work with multiple brands at once.

Pros:

• Access to a wide range of skilled professionals
• Consistent support throughout your marketing strategy
• Adaptable services and support packages
• No need for any internal training or upskilling
• Customized service for larger companies

Cons:

• A lot more expensive than working with a freelancer
• The same strategies are often used for multiple companies
• You may have access to more support than you need

Why hire a Google Tag Manager freelancer 

Although there’s no one-size-fits-all strategy for choosing the best person (or team) to help you with your Google strategy, a freelancer is often the best choice for many companies. With a Google Tag Manager freelancer, companies can benefit from greater flexibility, more control over choosing the skillsets they need, and reduced costs. 

If you’re looking for a cost-effective way to upgrade your GTM strategy without being tied down to any long-term contracts, a freelancer is the way to go. The three major benefits of choosing a Google Tag Manager freelancer over any other expert are:

• Affordability: Working with a freelancer is generally a lot more affordable than hiring either an agency or a full-time employee. There are no overheads to think about (such as paying for disk space and electricity). Plus, you have the freedom to determine exactly how long you want your contract to last, so you’re not paying for more than you need. 
• Expertise: With a Google Tag Manager freelancer, you get to seek out the exact skillsets and support you need specific to your brand. You don’t have to train anyone in-house, and you can pinpoint specialists with specific skills. For instance, if you need someone who can manage Google Tag Manager and Google Analytics at once, you can search for that. 
• Flexibility: A Google Tag Manager freelancer is the most flexible way to access support for your team or business. You’re not tied into any long-term contracts, and you can choose to work with your professional for as much or as little time as you choose. You can even request specific support with one or two campaigns at a time. 

How to hire the best GTM freelancer

In today’s world, it’s easier to find freelancers capable of assisting you with any aspect of your branding or marketing campaign than ever before. However, just because there are plenty of freelancer marketplaces out there doesn’t mean you’re guaranteed to find reliable expertise in every environment. Here are some top tips to ensure you’re getting the support you need. 

1. Know your requirements

First, it’s important to set some clear goals for your GTM strategy. Ask yourself what you need help with the most, such as configuring your platform or tags to suit your specific needs, connecting Google Tag Manager to Google Analytics, and creating tags. If you need additional support, such as someone who can help you to track and understand Google insights, make sure you look for that. 

2. Check their experience

Make sure the Google Tag Manager expert you work with has credible experience using Google Tag Manager and other associated tools, such as Google Ads and analytics. They should be able to provide evidence of their work dealing with platform and tag configuration projects in the past. Some may even be able to deliver reviews and testimonials from previous companies. 

3. Prioritize Communication

A good Google Tag Manager expert will be committed to keeping you up-to-date and informed. They won’t be difficult to contact when you have a question or convey data in complicated and jargon-filled terms. It’s often helpful to spend some time speaking to your freelancer before you commit to a contract so you know you can communicate easily. 

4. Ask about specialist skills

Many GTM freelancers can do a lot more than just configure your tags and help you make the most of your Google Analytics account. They can also assist with removing redundant tracking codes from your site, helping you define the right trigger settings, and more. Ask your potential freelancer what kind of support they’ll be able to offer as part of your service. 

5. Use the right platform

Although there are many freelancer platforms out there that offer access to professionals with Google Tag Manager knowledge, they’re not all particularly reliable. Prioritize choosing a platform that specializes in delivering pre-vetted professionals. Look for a company that carefully evaluates the skillsets and abilities of each of its freelancers. 

FAQs

Is Google Tag Manager the same as Google Analytics

Google Tag Manager and Google Analytics are connected, but they’re not the same tool. Google Analytics is a tracking tool designed to give you insights into crucial metrics. Google Tag Manager is the mediator between the tracking tool and your website. 

Is Google Tag Manager obsolete?

Absolutely not. Google Tag Manager is an extremely useful tool for managing your tags and tracking codes. It’s currently used by countless companies around the world.

Is Google Tag Manager good for SEO?

Google Tag Manager can help with SEO by giving professionals greater insight into what’s happening with a website. It also provides a way to implement tags and triggers more effectively into a website, so you can build a more optimized online presence. 

Should You Hire a Google Tag Manager Expert?

So, do you need a Google Tag Manager expert for your business?

If you’re using Google tags to track important information about visitors to your site and web pages, and you want to ensure you’re collecting as much valuable information as possible for Google Analytics, the answer is yes. 

While Google Manager is designed to be relatively easy to use, it can be a complex tool without the right training. A Google Tag Manager freelancer will help to ensure you’re configuring and using your tags correctly, so you can make the most of your online presence. 

If you need help finding the perfect Google Tag Manager expert, Growth Collective makes the process as simple as possible. The pre-vetted Google experts on the platform are hand-chosen from the best experts worldwide to ensure you can always access amazing results. Get started today by contacting Growth Collective.