The Benefits of an Email Marketing Consultant
A freelance email marketer, email marketing expert, or consultant is a specialist committed to getting you the best results from every email campaign.
In one study, around 59% of respondents say email marketing has a direct impact on their purchasing behavior. However, that impact won’t automatically be positive with every email.
If your messages don’t speak your customer’s language, focus on the right benefits, or bypass the spam filter, they’re a waste of time. An email marketing consultant ensures you can sidestep the common challenges of email marketing and generate the right results.
An email marketing consultant will:
- Optimize your Email Efforts for Higher ROI
Email marketing has a significant impact on the right audience, but it can be difficult to ensure you’re getting the right results. There are countless factors capable of influencing your email outcomes—from the words in your subject line to the design of your CTA.
Testing each element and figuring out what works best for your target audience requires a lot of time, expertise, and investment. An email marketing consultant from Growth Collective can handle this process for you, and save you from wasting significant resources on optimizing your campaigns.
- Access the Latest Expertise
Email marketing takes a lot of skill, and the talents you’ll use to capture and convert your audience with emails don’t necessarily remain consistent year after year. As new digital marketing trends emerge, and email advertising software evolves, you’ll need to know how to stay ahead of the curve.
For a business owner, finding the time to keep up-to-date with the latest trends, as well as regulations in the advertising industry, isn’t easy. With an email marketing consultant, you know you’re getting up-to-date advice and guidance based on the latest changes in the market. At Growth Collective, we only accept experienced email marketers who are truly top experts in their field.
- Specialist Skillsets
More than 306 billion emails are sent and received on a daily basis. Standing out for your target audience among all that clutter takes a lot of effort. Fortunately, an email marketing consultant can help. With years of experience in the industry, they can provide information on how you can boost your chances of reaching your targets with engagement, click-through rate, and growth.
A consultant can even train the rest of your marketing team to perform more effectively in their roles. Many email marketing experts can guide you through the process of using various pieces of crucial software to run A/B tests and collect audience insights.
- Comprehensive Email Marketing Campaigns
To genuinely get the most value out of your email marketing campaigns, you’ll need to do more than simply send the occasional email. A strong email marketing strategy involves setting up comprehensive drip campaigns designed to convert your customers and nurture leads.
An email marketing consultant can talk you through the various kinds of email you might need to leverage to achieve your advertising goals—from abandoned cart sequences to transactional emails to cold outreach for capturing leads.
- Cost savings
In most cases, hiring a freelance email marketing consultant to assist you with your campaigns will be much less expensive than hiring an in-house email marketer. With a freelance email marketer, you can even hire talent from anywhere to work on your campaigns in their own time. There are a lot of really good email marketing freelancers from outside your area that charge lower rates than the local options.
Email marketing services through Growth Collective’s talent network are tailored to suit your needs which means you can scale up or down depending on what your current business objectives are. There are no long-term contracts.
As a bonus to hiring a freelance email consultant, you don’t need to pay to train a member of your in-house marketing team to keep their knowledge up-to-date.
- Endless creativity
Without an extensive background in email marketing and a deep understanding of the marketplace, it’s extremely difficult to come up with endless ideas for keeping your campaigns fresh. Even with your own marketing team, it’s easy for your campaigns to become a little stale and repetitive after a while. An email marketing consultant can help with this.
By hiring an email marketing freelancer, you’re getting access to an external perspective on how to grow and enhance your email strategy. You may discover ideas for audience engagement and conversion you hadn’t considered before.
Should You Hire an Email Marketing Consultant?
Ultimately, email marketing continues to be one of the most important parts of any business marketing strategy. According to Litmus, 4 out of 5 experts even say they would rather stop using social media completely than have to give up email marketing.
Unfortunately, not everyone will automatically have the skills, knowledge, and experience required to build endless fantastic email marketing campaigns.
Partnering with a pre-vetted email marketing consultant through Growth Collective will ensure you can leverage the true benefits of email.
Discover what you can accomplish with an email marketing expert today.