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10 Best Social Media Scheduling Tools (2022 Ultimate List)

Woman scheduling social media posts on her computer

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Social media has become one of the biggest channels for marketing, and its growth shows no sign of slowing down. As of 2021, there are around 4.26 billion social media users across all platforms and this number is expected to grow further to almost 6 billion in 2027.

What’s more, these social media users are increasingly relying on their favorite platforms to research potential products and connect with new brands. Virtually every customer expects to be able to reach their company of choice through social media. 

Unfortunately, as valuable as social platforms can be, they’re also extremely difficult to manage alone. You have to figure out the best time to publish content across multiple channels, create all kinds of posts to suit different audiences, and regularly engage with your followers. That’s where social media scheduling tools come in.

What Are Social Media Scheduling Tools?

Two people filling out a content calendar

Social media scheduling tools are software platforms built to help users schedule posts across multiple social accounts. You can prepare pictures, videos, status updates, and more for each of the social channels you’re using, then set your scheduling software to publish each post at the perfect time. 

The right tools enhance your social media management process, allowing you to be active and available at the times when your followers are most likely to be online. They’re also a great way to get ahead of trends, prepare for upcoming events, and plan long-term campaigns.

The best social media scheduler delivers benefits like:

  • Timing: With social media scheduler tools, you can ensure your accounts are active, even when you’re not available. This means you can continue to publish at the perfect time, even when you’re asleep, don’t have internet, or you’re not actively in the office. 
  • Content planning: You can use your social media scheduler tools to outline an entire content campaign from start to finish. This improves your chances of delivering a more powerful social experience to your users and generating real results. 
  • Multiple account management: Many social media scheduling tools allow you to manage various social accounts at the same time. This can save significant time when it comes to handling things like Instagram, Facebook, and Twitter for your brand. 
  • Consistency: A social media scheduling tool ensures you can send a consistent message across all platforms with the right branding and messaging. This improves your chances of having a lasting impact on your audience. 
  • Preparation: If you have upcoming sales or promotions to prepare for, then social media scheduling tools can help you get ahead of the game. You can plan for events or big discounts and start generating hype early. 

The Best Social Media Scheduling Tools

The biggest challenge for today’s companies is finding the right social media scheduling tool to suit their needs. There are countless options out there, each with its own distinctive benefits to offer. 

If you don’t have time to search through all the products yourself, here are some of the best tools to consider in 2022. 

1. Best Social Media Scheduling Tool - SocialBee

SocialBee scheduling tool screenshot


SocialBee has quickly emerged as one of the top social media scheduling tools on the market for any business leader. This easy-to-use and convenient tool allows companies to set and forget their social media posts. You can organize posts in a content calendar and even create posts from scratch with the help of built-in Canva integration. 

SocialBee has won numerous awards for its usability and performance and it’s great for all kinds of users, even if you don’t have much experience. It even has a feature that helps you reuse your existing posts by creating variations.

Key features include:

  • Social media analytics (likes, shares, comments, impressions, and engagement rate)
  • Team collaboration tools with workflows for your social team
  • Support for Twitter, Facebook, TikTok and countless other platforms
  • Category-based scheduling to help optimize your posts
  • Customization for each social media profile
  • Bulk editing tools

Pricing

SocialBee has three pricing plans. The “Bootstrap” plan goes for $19 per month for 5 social accounts and 1 workspace while the “Accelerate” plan is at $39 per month for 5 social accounts and 1 workspace. The “Pro” plan is intended for agencies and bigger accounts and goes for $79 per month for 25 social accounts and 5 workspaces.

2. Best Value Tool For Small Businesses – Pallyy

Screenshot of social media scheduler, Pallyyy


Designed to make social media scheduling simple, Pallyy is one of the most popular tools among smaller companies. This affordable tool comes with a slick and convenient user interface where you can sort through posts for all kinds of channels, from LinkedIn to Instagram.

For beginners, the Pallyy drag-and-drop social media calendars are easy to navigate. There’s also a dedicated Canva integration for creating visual content and access to a comprehensive library for your whole team. You can create unlimited schedule posts and bulk schedule across channels. 

Key features include:

  • Support for all major social media channels
  • Team collaboration tools and a custom domain for your workforce
  • Post feedback collection for your content
  • Image and video scheduling as well as carousels and text
  • Instagram “first comment” access for your hashtags
  • In-depth analytics for engagement, likes, reach, clicks, and more

Pricing: 

There’s a free package available from Pallyy for access to a handful of basic scheduling features across all social media channels and simple reports. The advanced package starts at $15 per month for additional social sets, unlimited scheduling, bio links, and collaboration tools.

3. Most Feature-Packed Social Media Scheduler – SocialPilot

Screenshot of SocialPilot, a social media scheduler


SocialPilot is one of the best social media scheduler tools on the market and one of the most popular among all kinds of major brands. The solution combines powerful publishing technology with insightful analytics and a range of phenomenal collaboration tools. What’s more, all the functionality you need is contained in an easy-to-use dashboard, where you can quickly and conveniently customize your post with gifs, images, tags, and videos. 

SocialPilot is one of the more feature-rich options on our list, with support for all of the top social platforms—from LinkedIn to Tumblr and Google My Business. What’s more, it comes with guided support to help you optimize your marketing efforts. You can leverage a social inbox for instant customer engagement too. 

Key features include:

  • Extensive analytics and reports with white-labeled graphs
  • Engagement support with a social messaging inbox
  • End-to-end scheduling and content creation across all channels
  • Roles and responsibilities for your social media marketing staff
  • Unlimited post scheduling across all channels
  • URL shortener 
  • GIFs, photos, and videos to enhance your posts

Pricing:

Pricing is cheapest with SocialPilot when you pay for an annual package, starting at $25.50 per month for 10 social media accounts. The prices can go all the way up to $106.25 for agency accounts, but everything comes with limitless post creation and scheduling.

4. Best Social Media Scheduler For Teams – Agorapulse

Screenshot of social media scheduler, Agorapulse


One of the most versatile tools for social media management available today, Agorapulse is a tool built to help users make the most of their social strategies. You can use this comprehensive ecosystem of tools to easily manage your social channels, track reports, monitor engagement, and more. One of the biggest benefits of Agorapulse is its focus on collaboration.

If you’re bringing teams together from multiple environments to work on your social media posts, they can all collaborate in the same social inbox. There are even specialist tools for agencies so you can create a white-labeled experience for your audience. 

Key features include:

  • Comprehensive asset library with images and videos
  • Support for all major social media platforms
  • Bulk scheduling with a unified calendar and “approval” for posts
  • Engagement tracking and an integrated social inbox for customer queries
  • Extensive reports with a Facebook ROI calculator for paid posts
  • Endless training solutions for teams

Pricing:

Pricing for Agorapulse starts with a free trial for just 3 social profiles if you only need basic tools. The more expensive plans extend to over $100 per month but give you access to a wider range of publishing and scheduling tools.

5. Best Social Media Scheduler For Agencies – Sendible

Sendible scheudling tool screenshot


Sendible markets itself as the ultimate social media scheduling tool for agencies, and it’s easy to see why. The solution offers a huge variety of tools to help companies grow their audience, attract customers, and achieve their marketing goals. You can access a range of tools to tailor and enhance your content, including valuable visual resources from Canva. There’s also a system to help inform you if you accidentally make any typing mistakes. 

Sendible will advise you on hashtags to use in your posts and allow you to assign tasks to team members or “approve” posts to be published. There’s also a powerful reporting system where you can create custom overviews of your audience, engagement levels, and most valuable posts. Sendible can even give you helpful content suggestions.

Key features include:

  • Post scheduling and previews for all major social media channels
  • Content library with canned responses and hashtags
  • Automatic RSS post feed for all relevant content
  • Smart queues inspired by AI analytics and bulk scheduling
  • Pixel-perfect content editing functionality
  • Monitor and respond to brand messages in a social inbox

Pricing:

Pricing starts with a $29 per month package for solo users who want to manage up to 12 social profiles. If you want a larger amount of functionality, you can upgrade to the $399 Expansion package which supports as many as 105 social profiles.

6. Best Social Scheduling For Meaningful Insights – Sprout Social

Screenshot of social media scheduler, Sprout Social


More than just a social media scheduling tool, Sprout Social is a solution designed to help you better understand your target audience and craft the most effective messages. A leader in usability and user adoption, Sprout Social’s ecosystem is built for businesses ready to go all-in on their social strategy. You can schedule content across multiple networks and access intelligent posting optimization.

A key part of what makes Sprout Social so beneficial is its dedication to offering meaningful insights and reports. There are powerful listening tools so you can track down which users are talking about you and your brand. You can also design a host of custom reports and discover meaningful analytics about your posts. 

Key features include:

  • Social scheduling, publishing, drafting, and queuing across all channels
  • Review management for collaborative teams
  • All-in-one social media inbox for customer queries
  • Profile, keyword, and location monitoring in social listening
  • Tasking and social CRM tools
  • Paid promotion tools to enhance your ROI on premium campaigns

Pricing:

As one of the most extensive tools on the market, Sprout Social is a lot more expensive with the standard package starting at $89 per month when billed annually. The most advanced package costs $249 per month per user and comes with enhanced asset libraries, chatbots, and saved replies.

7. Best Free Social Media Scheduler – Buffer

Screenshot of social media scheduler, Buffer


Easily among the best-known tools in the social media scheduling space, Buffer offers a range of powerful features to business leaders. The tool allows you to schedule and draft posts across a range of popular social media networks, from LinkedIn to Facebook. There’s access to in-depth analytics when you need to learn more about your target audience and collaboration tools for teams.

Buffer also makes it easier to engage with your audience on social media with a shared inbox allowing users to respond to messages and comments quickly. You can also tailor posts for different social media networks and arrange them in your content calendar in a matter of seconds. 

Key features include:

  • Tailored posts for every channel with a custom calendar view
  • Integrated link shortener for easy content sharing
  • Custom video thumbnails and titles
  • Instagram first comments for your hashtag strategy
  • Performance and campaign analytics as well as insights into demographics
  • Machine learning insights for intelligent post suggestions

Pricing:

One of the best things about Buffer is you don’t have to pay anything to get started. The free package allows individual users to build landing pages and manage up to 3 channels without any cost. After that, the Essential package starts at only $5 per social channel, and the Teams package is $10 per channel per month. 

8. Best Social Media Scheduler For Ease Of Use - Hootsuite

Screenshot of social media scheduler, Hootsuite


One of the many top social media scheduling tools offering a lot more than just basic scheduling functionality, Hootsuite is an entire collection of social management tools. The solution allows you to conveniently manage your social accounts in columns, customizing exactly how you want your content to appear on each channel. 

There’s an extensive analytics section where you can analyze trends and customer sentiment in real-time. You’ll also have access to a wide range of security and compliance tools for teams too. Hootsuite’s easy-to-use social media calendar makes managing ads and organic content easy. You can assign users to specific tasks and integrate Hootsuite with other apps using a built-in directory.

Key features include:

  • Integrations with leading tools and all social media channels
  • Build a library of branded content and share it with your team
  • Access high-performing social sales strategies and funnels
  • Unlock in-depth digital training for your social media marketing teams
  • Report on team productivity as well as social media engagement
  • Manage all conversations within an aligned inbox

Pricing:

Pricing for Hootsuite starts with a free plan which allows you to sign up for up to three social profiles and schedule up to 30 messages. Paid plans start at $19 per month for 10 profiles as well as unlimited messages. All plans have a 30-day free trial period.

9. Best Social Media Scheduler Interface – Loomly

Screenshot of social media scheduler, Loomly


A popular and powerful addition to our list of social media scheduling tools, Loomly gives business leaders everything they need to enhance their presence online. More than just a tool for scheduling and publishing content, Loomly also offers intelligent post ideas and ad optimization tips so you can make the most out of every campaign. 

There are extensive approval workflows available for social media teams, and you can see what posts and ads are going to look like in advance with helpful mockups. You’ll also have access to a comprehensive automated publishing solution for all of the top social channels. Advanced analytics offer behind-the-scenes insights into everything you publish.

Key features include:

  • Advanced analytics with behind-the-scenes overviews of engagement
  • Collaboration tools for social media teams
  • A clean and efficient content calendar
  • RSS feeds, Twitter trends, and social media best practice guidelines
  • Unsplash and Giphy integrations for more engaging content
  • Seamless automated and manual publishing features

Pricing:

There’s a 15-day free trial available for Loomly. After that, your best deals come from buying the service for a year at a time. The base package starts at $26 per month for up to 2 users across 10 accounts. There are more advanced options like the $269 Premium plan for up to 50 accounts too.

10. Best For Comprehensive Digital Marketing - CoSchedule

Screenshot of social media scheduler, CoSchedule

While most social media scheduling tools focus on enabling cross-platform campaigns, few do it quite like CoSchedule. The solution allows you to organize your content and marketing across all of the top social channels as well as your WordPress blog. You can design a comprehensive content marketing calendar, complete with helpful guidance and support. 

There’s also a dedicated headline studio from CoSchedule to help improve the impact of your headlines and useful analytics to get behind the scenes with your campaigns. CoSchedule was named one of the top performers in the Gartner Magic Quadrant for content-marketing platforms, and it can even help you with finding hashtags and keywords.

Key features include:

  • Unlimited marketing projects and scheduling across all platforms
  • Team task management and collaboration
  • Self-service knowledgebase for customer service
  • Request forms and sub-calendars as well as approval workflows
  • Project and campaign templates for beginners
  • State-of-the-art recurring tasks and event scheduling

Pricing:

The marketing calendar basic service is available for free with social media publishing across 2 profiles and personal project management. You can also upgrade to the “Pro” package for $29 per month with more social media automation and campaign templates as well as priority support. 

Which One Is The Best Social Media Scheduler For You?

With so many tools available to help you master your social media strategy today, there’s no shortage of ways to upgrade your online marketing campaigns. While you can’t go wrong with any of the tools mentioned above, each has its own distinct set of benefits to consider. 

If you’re looking for best-in-class scheduling, SocialBee is likely to be one of your top choices. Alternatively, for insights and analytics, Sprout Social is a fantastic pick. You could even consider upgrading your entire digital marketing strategy with CoSchedule. 

Which social media scheduling tool does your team use?

Rebekah Carter
Former Company
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Rebekah Carter
Former company
About Author
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
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