36 Best Social Media Scheduling Tools (2023 Ultimate List)

Social media scheduling tools are some of the most valuable services on the market for today’s business leaders. As of 2022, there are around 3.96 billion social media users across all platforms, representing a sensational market for growing companies.

What’s more, these social media users are increasingly relying on their favorite platforms to research potential products and connect with new brands. Virtually every customer expects to be able to reach their company of choice through social media.

Unfortunately, as valuable as social platforms can be, they’re also extremely difficult to manage alone. You may need to hire freelance marketers to get the best results fast. Otherwise, you really need to put in the work—figuring out the best time to publish content across multiple channels, creating all kinds of posts to suit different audiences, and following social media practices for engaging regularly with your followers.

Social media scheduling tools can help to reduce the pressure. Just like how a paid media agency can leverage these tools to plan and publish content at optimal times, ensuring maximum visibility and engagement for their clients' brands.

What Are Social Media Scheduling Tools?

Social media scheduling tools are software platforms built to help users schedule posts across multiple social accounts. You can prepare pictures, videos, status updates, and more for each of the social channels you’re using, then set your scheduling software to publish each post at the perfect time. 

The right tools enhance your social media management process, allowing you to be active and available at the times when your followers are most likely to be online. They’re also a great way to get ahead of trends, prepare for upcoming events, and plan long-term campaigns.

The best social media scheduler delivers benefits like:

• Timing: With social media scheduler tools, you can ensure your accounts are active, even when you’re not available. This means you can continue to publish at the perfect time, even when you’re asleep, don’t have internet, or you’re not actively in the office. 
• Content planning: You can use your social media scheduler tools to outline an entire content campaign from start to finish. This improves your chances of delivering a more powerful social experience to your users and generating real results. 
• Multiple account management: Many social media scheduling tools allow you to manage various social accounts at the same time. This can save significant time when it comes to handling things like Instagram, Facebook, and Twitter for your brand. 
• Consistency: A social media scheduling tool ensures you can send a consistent message across all platforms with the right branding and messaging. This improves your chances of having a lasting impact on your audience. 
• Preparation: If you have upcoming sales or promotions to prepare for, then social media scheduling tools can help you get ahead of the game. You can plan for events or big discounts and start generating hype early. 

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The Best Social Media Scheduling Tools

The biggest challenge for today’s companies is finding the right social media scheduling tool to suit their needs. There are countless options out there, each with its own distinctive benefits to offer. 

If you don’t have time to search through all the products yourself, here are some of the best tools to consider in 2023. 

1. Best Social Media Scheduling Tool - SocialBee

SocialBee has quickly emerged as one of the top social media scheduling tools on the market for any business leader. This easy-to-use and convenient tool allows companies to set and forget their social media posts. You can organize posts in a content calendar and even create posts from scratch with the help of built-in Canva integration. 

SocialBee has won numerous awards for its usability and performance and it’s great for all kinds of users, even if you don’t have much experience. It even has a feature that helps you reuse your existing posts by creating variations.

Key features include:

• Social media analytics (likes, shares, comments, impressions, and engagement rate)
• Team collaboration tools with workflows for your social team
• Support for Twitter, Facebook, TikTok and countless other platforms
• Category-based scheduling to help optimize your posts
• Customization for each social media profile
• Bulk editing tools

Pricing

SocialBee has three pricing plans. The “Bootstrap” plan goes for $19 per month for 5 social accounts and 1 workspace while the “Accelerate” plan is at $39 per month for 5 social accounts and 1 workspace. The “Pro” plan is intended for agencies and bigger accounts and goes for $79 per month for 25 social accounts and 5 workspaces.

2. Best Value Tool For Small Businesses – Pallyy

Designed to make social media scheduling simple, Pallyy is one of the most popular tools among smaller companies. This affordable tool comes with a slick and convenient user interface where you can sort through posts for all kinds of channels, from LinkedIn to Instagram.

For beginners, the Pallyy drag-and-drop social media calendars are easy to navigate. There’s also a dedicated Canva integration for creating visual content and access to a comprehensive library for your whole team. You can create unlimited schedule posts and bulk schedule across channels. 

Key features include:

• Support for all major social media channels
• Team collaboration tools and a custom domain for your workforce
• Post feedback collection for your content
• Image and video scheduling as well as carousels and text
• Instagram “first comment” access for your hashtags
• In-depth analytics for engagement, likes, reach, clicks, and more

Pricing: 

There’s a free package available from Pallyy for access to a handful of basic scheduling features across all social media channels and simple reports. The advanced package starts at $15 per month for additional social sets, unlimited scheduling, bio links, and collaboration tools.

3. Most Feature-Packed Social Media Scheduler – SocialPilot

SocialPilot is one of the best social media scheduler tools on the market and one of the most popular among all kinds of major brands. The solution combines powerful publishing technology with insightful analytics and a range of phenomenal collaboration tools. What’s more, all the functionality you need is contained in an easy-to-use dashboard, where you can quickly and conveniently customize your post with gifs, images, tags, and videos. 

SocialPilot is one of the more feature-rich options on our list, with support for all of the top social platforms—from LinkedIn to Tumblr and Google My Business. What’s more, it comes with guided support to help you optimize your marketing efforts. You can leverage a social inbox for instant customer engagement too. 

Key features include:

• Extensive analytics and reports with white-labeled graphs
• Engagement support with a social messaging inbox
• End-to-end scheduling and content creation across all channels
• Roles and responsibilities for your social media marketing staff
• Unlimited post scheduling across all channels
• URL shortener 
• GIFs, photos, and videos to enhance your posts

Pricing:

Pricing is cheapest with SocialPilot when you pay for an annual package, starting at $25.50 per month for 10 social media accounts. The prices can go all the way up to $106.25 for agency accounts, but everything comes with limitless post creation and scheduling.

4. Best Social Media Scheduler For Teams – Agorapulse

One of the most versatile tools for social media management available today, Agorapulse is a tool built to help users make the most of their social strategies. You can use this comprehensive ecosystem of tools to easily manage your social channels, track reports, monitor engagement, and more. One of the biggest benefits of Agorapulse is its focus on collaboration.

If you’re bringing teams together from multiple environments to work on your social media posts, they can all collaborate in the same social inbox. There are even specialist tools for agencies so you can create a white-labeled experience for your audience. 

Key features include:

• Comprehensive asset library with images and videos
• Support for all major social media platforms
• Bulk scheduling with a unified calendar and “approval” for posts
• Engagement tracking and an integrated social inbox for customer queries
• Extensive reports with a Facebook ROI calculator for paid posts
• Endless training solutions for teams

Pricing:

Pricing for Agorapulse starts with a free trial for just 3 social profiles if you only need basic tools. The more expensive plans extend to over $100 per month but give you access to a wider range of publishing and scheduling tools.

5. Best Social Media Scheduler For Agencies – Sendible

Sendible markets itself as the ultimate social media scheduling tool for agencies, and it’s easy to see why. The solution offers a huge variety of tools to help companies grow their audience, attract customers, and achieve their marketing goals. You can access a range of tools to tailor and enhance your content, including valuable visual resources from Canva. There’s also a system to help inform you if you accidentally make any typing mistakes. 

Sendible will advise you on hashtags to use in your posts and allow you to assign tasks to team members or “approve” posts to be published. There’s also a powerful reporting system where you can create custom overviews of your audience, engagement levels, and most valuable posts. Sendible can even give you helpful content suggestions.

Key features include:

• Post scheduling and previews for all major social media channels
• Content library with canned responses and hashtags
• Automatic RSS post feed for all relevant content
• Smart queues inspired by AI analytics and bulk scheduling
• Pixel-perfect content editing functionality
• Monitor and respond to brand messages in a social inbox

Pricing:

Pricing starts with a $29 per month package for solo users who want to manage up to 12 social profiles. If you want a larger amount of functionality, you can upgrade to the $399 Expansion package which supports as many as 105 social profiles.

6. Best Social Scheduling For Meaningful Insights – Sprout Social

More than just a social media scheduling tool, Sprout Social is a solution designed to help you better understand your target audience and craft the most effective messages. A leader in usability and user adoption, Sprout Social’s ecosystem is built for businesses ready to go all-in on their social strategy. You can schedule content across multiple networks and access intelligent posting optimization.

A key part of what makes Sprout Social so beneficial is its dedication to offering meaningful insights and reports. There are powerful listening tools so you can track down which users are talking about you and your brand. You can also design a host of custom reports and discover meaningful analytics about your posts. 

Key features include:

• Social scheduling, publishing, drafting, and queuing across all channels
• Review management for collaborative teams
• All-in-one social media inbox for customer queries
• Profile, keyword, and location monitoring in social listening
• Tasking and social CRM tools
• Paid promotion tools to enhance your ROI on premium campaigns

Pricing:

As one of the most extensive tools on the market, Sprout Social is a lot more expensive with the standard package starting at $89 per month when billed annually. The most advanced package costs $249 per month per user and comes with enhanced asset libraries, chatbots, and saved replies.

7. Best Free Social Media Scheduler – Buffer

Easily among the best-known tools in the social media scheduling space, Buffer offers a range of powerful features to business leaders. The tool allows you to schedule and draft posts across a range of popular social media networks, from LinkedIn to Facebook. There’s access to in-depth analytics when you need to learn more about your target audience and collaboration tools for teams.

Buffer also makes it easier to engage with your audience on social media with a shared inbox allowing users to respond to messages and comments quickly. You can also tailor posts for different social media networks and arrange them in your content calendar in a matter of seconds. 

Key features include:

• Tailored posts for every channel with a custom calendar view
• Integrated link shortener for easy content sharing
• Custom video thumbnails and titles
• Instagram first comments for your hashtag strategy
• Performance and campaign analytics as well as insights into demographics
• Machine learning insights for intelligent post suggestions

Pricing:

One of the best things about Buffer is you don’t have to pay anything to get started. The free package allows individual users to build landing pages and manage up to 3 channels without any cost. After that, the Essential package starts at only $5 per social channel, and the Teams package is $10 per channel per month. 

8. Best For Scheduling and Customer Management - Hootsuite

One of the many top social media scheduling tools offering a lot more than just basic scheduling functionality, Hootsuite is an entire collection of social management tools. The solution allows you to conveniently manage your social accounts in columns, customizing exactly how you want your content to appear on each channel. 

There’s an extensive analytics section where you can analyze trends and customer sentiment in real-time. You’ll also have access to a wide range of security and compliance tools for teams too. Hootsuite’s easy-to-use social media calendar makes managing ads and organic content easy. You can assign users to specific tasks and integrate Hootsuite with other apps using a built-in directory.

Key features include:

• Integrations with leading tools and all social media channels
• Build a library of branded content and share it with your team
• Access high-performing social sales strategies and funnels
• Unlock in-depth digital training for your social media marketing teams
• Report on team productivity as well as social media engagement
• Manage all conversations within an aligned inbox

Pricing:

Pricing for Hootsuite starts with a free plan which allows you to sign up for up to three social profiles and schedule up to 30 messages. Paid plans start at $19 per month for 10 profiles as well as unlimited messages. All plans have a 30-day free trial period.

9. Best Social Media Scheduler Interface – Loomly

A popular and powerful addition to our list of social media scheduling tools, Loomly gives business leaders everything they need to enhance their presence online. More than just a tool for scheduling and publishing content, Loomly also offers intelligent post ideas and ad optimization tips so you can make the most out of every campaign. 

There are extensive approval workflows available for social media teams, and you can see what posts and ads are going to look like in advance with helpful mockups. You’ll also have access to a comprehensive automated publishing solution for all of the top social channels. Advanced analytics offer behind-the-scenes insights into everything you publish.

Key features include:

• Advanced analytics with behind-the-scenes overviews of engagement
• Collaboration tools for social media teams
• A clean and efficient content calendar
• RSS feeds, Twitter trends, and social media best practice guidelines
• Unsplash and Giphy integrations for more engaging content
• Seamless automated and manual publishing features

Pricing:

There’s a 15-day free trial available for Loomly. After that, your best deals come from buying the service for a year at a time. The base package starts at $26 per month for up to 2 users across 10 accounts. There are more advanced options like the $269 Premium plan for up to 50 accounts too.

10. Best For Comprehensive Digital Marketing - CoSchedule

While most social media scheduling tools focus on enabling cross-platform campaigns, few do it quite like CoSchedule. The solution allows you to organize your content and marketing across all of the top social channels as well as your WordPress blog. You can design a comprehensive content marketing calendar, complete with helpful guidance and support. 

There’s also a dedicated headline studio from CoSchedule to help improve the impact of your headlines and useful analytics to get behind the scenes with your campaigns. CoSchedule was named one of the top performers in the Gartner Magic Quadrant for content-marketing platforms, and it can even help you with finding hashtags and keywords.

Key features include:

• Unlimited marketing projects and scheduling across all platforms
• Team task management and collaboration
• Self-service knowledgebase for customer service
• Request forms and sub-calendars as well as approval workflows
• Project and campaign templates for beginners
• State-of-the-art recurring tasks and event scheduling

Pricing:

The marketing calendar basic service is available for free with social media publishing across 2 profiles and personal project management. You can also upgrade to the “Pro” package for $29 per month with more social media automation and campaign templates as well as priority support.

11. Best All-In-One Social Media Scheduling Tool - Plann

Plann is an absolute social media scheduler - social strategist, designer, and content calendar where you can plan and auto-schedule your Instagram, TikTok, Pinterest, Facebook, and LinkedIn posts. It is loved and trusted by 3-million+ of the best brands and is available on Desktop, iOS, and android to guarantee your entire success on social media.

Plann is a comprehensive social media scheduling, analytics, and strategy suite. It will help you in measuring the outcomes of your posts and stories, tracking website click-throughs, and even showcasing your top-performing color schemes.

Key features include:

• Visual calendar to solidify your plans for the week
• Strategic tools with easy-to-learn strategic features
• Brand tracking with content management with a multi-user collaboration
• Discover your best-performing color palettes and image swatches
• Manage hashtags to post at crucial times
• Professional image editing tools for brand consistency

Pricing:

Plann is more than a scheduling tool. You can try all of Plann’s premium features with a 7-day free trial then you can commit monthly from just $9/month including a companion app.

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12. Best For Mobile Management - Post Planner

Post Planner is an incredible tool for social media scheduling. The clean and simple interface makes it simpler to track the content strategy ofall your social channels in one place. You can manage social media campaigns both on the web and via mobile, integrating with Facebook and Twitter, as well as other common platforms like Pinterest, LinkedIn, and Instagram.

Post Planner is packed full of features to help you do much more than simply automate your posts. You can bulk upload posts via Excel or CSV, organize your content into categories, and even recycle the best-performing posts automatically. There are analytics to give you a deeper view into the results of your campaigns, and you can even curate content from other post streams.

Key features include:

• Comprehensive calendar view
• Drafting with post previews
• In-built image editor with cropping and filters
• Media library for all of your branded assets
• Content ideas for quotes, questions, contests, and more
• In-depth social media reports

Pricing:

The monthly packages from Post Planner are up to 50% more expensive, so it’s worth considering an annual plan if you can. If you’re committed to monthly payments, prices start at $9 per month for 3 social accounts and 100scheduled posts. There’s also a 7-day free trial, so you can get a taste for the experience before you jump in. The most popular plan is the “Solo” option for $29 per month, where you can manage 10 social accounts and 1,000 posts.

13. Best For Saving Time - NapoleonCat

NapoleonCat has built an impressive client list over the years,featuring companies like Allianz and Avon. The all-in-one ecosystem provides companies with a convenient way to track and manage all of their social media tasks in one place. You get a comprehensive social inbox, where you can track and reply to messages, comments, and reviews in a single dashboard.

NapoleonCat also has powerful automation tools, allowing you not only to schedule your content, but automate the way you respond to certain customer messages and comments. You can map everything out in a shared, color-coded calendar with your team, and access in-depth reports about all of the content you publish. It’s a neat and well-organized system for any business.

Key features include:

• Social inbox for managing customer service with automated responses
• Automation for your publishing and workflows
• Scheduling across multiple social media platforms
• Analytics for measuring social media marketing performance
• Customizable and shareable reports
• Collaboration tools for bringing your team together
• Auto-moderation for comments on social channels

Pricing:

There’s a 14-day free trial for beginners on NapoleonCat, followed by a range of pricing packages to suit different needs. You can create a customized plan based on the number of users and profiles you need to manage. For instance, the “Pro” annual package for 3 accounts and 1 user will cost $48 per month, while the Standard package for the same coverage is $23.25 per month.

14. Best For Beginners - Iconosquare

Although Iconosquare hasn’t always had the most in-depth features for social media scheduling, it is rapidly evolving, with new features added all the time. The ecosystem still maintains its simplicity however, with a fantastic straightforward platform where you can track all of the information you need to run an effective social campaign.

Iconosquare allows you to track analytics and schedule posts for Twitter, Facebook, Instagram, LinkedIn, and Twitter. The custom reports dashboard is fantastic for capturing valuable information quickly. For instance, you can use a visual graph to determine when the best time for posting is across any channel you’re using.

Key features include:

• Intelligent scheduler with geolocation and best time to post insights
• Insightful industry benchmarks for your company
• Brandable reports for social campaigns
• Multi-account management for your entire team
• Promoted post analytics for paid campaigns
• Industry benchmark tracking for Facebook and Instagram

Pricing:

Like most social media scheduling tools, Iconosquare comes with a 14-dayfree trial, as well as the option to pay either monthly or annually for your services. Paying annually will save you a small amount each month. The cheapest package starts at $49 per month, while the more expensive service, with more features, will cost you $79 per month. There’s also a “custom package” option.

15. Best Automated Social Media Scheduler - Planly

If you want to continuously share your social media content with your followers and increase your engagement, you must first manage your sharing frequency. For this, you can use Planly, the best automated social media scheduler. Planly is a freemium social media scheduler tool. 

You can post to multiple social media platforms simultaneously and schedule special features of those platforms or share instantly. Its easy and user-friendly interface makes Planly stand out from other social media scheduler tools. You will also be able to save your posts in Planlyn's unlimited Media Library. If you want to make any corrections to your photos, edit a photo, or write a post description, you can use the AI ​​content assistant.

Key features include:

• Drag & drop calendar planner
• Saving images, videos, or GIFs in unlimited Media Library
• API security integrations
• Writing the best social media post captions with AI content assistant
• Unsplash, Dropbox, and Google Drive integrations
• Any editing of photos

Pricing: 

You can use Planly for free forever. You can switch to other plans to use more features simultaneously. The Starter plan is $15 per month, and 1 user can add 4 social channels. The Pro plan is $40, and it is possible to add 2 users and 8 social channels. The other plan is the Pro plan; the monthly fee is $80. Adding 8 users and 16 social channels to this plan is possible. Also, all plans require no credit card.

16. Best Diversity - Onlypult

While most social media scheduling tools will give you a range of options to choose from when it comes to managing your social accounts, few go quite as far as Onlypult. This application for agencies and businesses makes it easy to track campaigns not just across Facebook, Instagram, and Twitter, but also on YouTube, Google my Business, Telegram, WordPress, Tumblr, and many others.

The environment is extremely comprehensive, with convenient tools like a drag-and-drop photo uploading system, so you can transform your library quickly. There’s the option to manage multiple accounts from one window all at the same time. Plus, for teams, users can delegate specific tasks to certain members, so everyone stays on track.

Key features include:

• Suggested posts and content ideas from competitors
• Analytics within-depth insights into engagement
• Link building for your social media campaigns
• @Mention brand monitoring
• Photo and video publishing via the web
• Auto deletion for certain posts when they lose relevancy

Pricing:

Your pricing options with Onlypult start at around $17.50 per month for the “Start” package, which supports 5 accounts for 1 manager, and up to 10 tracked users. If you want to upgrade, more expensive packages include a $24.50 SMM solution for up to 2 managers and 10 accounts, and there’s an Agency option for $45.50 per month. These are all annual prices, monthly options will cost a little more.

17. Best For Visual Planning - Planoly

If you’re looking for a good social media scheduling tool for more visual accounts, like Instagram, Pinterest, and Twitter, Planoly could be a great choice. While this service also works for other social media channels like Facebook and Twitter, its visual calendars are extremely useful for those with a more creative streak. There’s even a dedicated TikTok toolkit, with curated trend recommendations.

The comprehensive calendar is great for keeping an eye on all of your social media marketing strategies across every channel. You also get in-depth reports and analytics on all of your campaigns, with behind-the-scenes overviews of your business profile data. There are also various custom planners, like IG planners, video planners, and Reels planners.

Key features include:

• Shareable social media calendar for the whole team
• Insights into video and content trends
• Reminder notifications and automated posting
• Web and mobile apps for the full team
• Comprehensive metric reports
• Image filters and video options

Pricing:

Planoly is one of the more affordable social media scheduling tools on our list. Starting at $11.25 per month, you can access the “Starter” plan for a set of Pinterest, Instagram, and TikTok features for one user. If you want more advanced functionality for more users, then you’ll need at least the Growth plan, starting at $19.50 per month with unlimited uploads.

18. Best Social Media Planner for Ease of Use - Hopper HQ‍

Hopper HQ is designed to simplify and streamline your efforts in social media management and scheduling. By utilizing its user-friendly interface, you can easily plan and schedule your posts across various social profiles, including LinkedIn, Twitter, Pinterest, and TikTok. The primary focus of Hopper HQ, however, is on Instagram, offering a comprehensive range of features and analytics that optimize performance and deliver impactful outcomes.

To enhance your reach and engagement on Instagram, Hopper HQ incorporates a feature known as the hashtag explorer. This functionality enables users to discover popular and relevant hashtags to boost their profile performance. It empowers you to identify the most effective hashtags and save them for future use in your posts.

Efficiency is further enhanced with the editing feature provided by Hopper HQ. This tool enables users to effortlessly enhance their social media content, ensuring a professional and visually captivating appearance. Moreover, Hopper HQ seamlessly integrates with Unsplash, granting users access to an extensive library of high-quality stock photos. This integration enriches your visual storytelling and captivates your audience. As a result, Hopper HQ proves to be an excellent tool for small businesses but can also be helpful for agencies and individuals. 

Key Features: 

• Powerful team settings enable seamless collaboration
• All interfaces are visual first, being designed for image and video
• Managing multiple platforms and multiple profiles
• Highly responsive customer support who are eager to help
• Autoposting for Instagram, Linkedin, Facebook, TikTok, Twitter, Pinterest, and YouTube Shorts 
• Integrated with Unsplash for more creative potential  
  

Pricing: 

You can have a head start with Hopper HQ by using their 14-day free trial. Then, you can choose between the core plan or the pro plan, which supports more features. Pricing starts at $19/month or $16/month billed annually.

19. Best Content Library - MeetEdgar

Another extremely popular choice on our list of the best social media scheduling tools, MeetEdgar is a fantastic pick if you’re looking for a convenient way to build and manage a bottomless library of amazing, branded content. You can upload huge amounts of information to your account in one go,ready to post across all of your LinkedIn, Twitter, Facebook, and other platforms. You can also categorize that content based on specific themes and purposes.

The ”time slots” function allows you to get “Edgar” to automatically publish, republish, and repurpose evergreen updates for you. There’s also various analytics, monitoring and A/B testing tools to tap into along the way.

Key features include:

• Scheduling for all the major social channels, plus Google my Business
• Refresh and repurpose content instantly
• Automatically publish and track the performance of content
• Categorize content in a comprehensive library
• Support for driving users to WordPress sites

Pricing:

The plans from MeetEdgar are pretty straightforward. You’ll pay less for an annual plan, as is the case with most of the options on this list. Monthly plans start at $29.99 per month for the basic option, allowing access to unlimited scheduled posts and 5 social accounts. The more advanced plan for 25social accounts will cost you $49.99 per month. Both options also allow you to add up to 20 members to your team, so it’s great for groups.

20. Best For Social and Email Marketing - Tailwind

One of the few social media scheduling apps which also supports you in managing your email marketing campaigns, Tailwind is an end-to-end solution for tracking all of your campaigns. There’s an in-built photo design system, so you can adjust the appearance of your images before you publish them on Instagram. You can also save customized designs for later.

The scheduling solution allows you to create a powerful calendar for all of your posts across every social media channel, as well as ensuring your email marketing campaigns remain consistent. There’s also a personalized “smart scheduling” function, where Tailwind will pick the best time to publish based on its knowledge of when your audience is the most engaged.

Key features include:

• One calendar for all social networks and email marketing
• Insightful analytics and tips on when to publish each post
• Helpful hashtag finder to boost your campaigns
• Communities for inspiration on what to publish next
• Shoppable smart.bio feed
• Easy-to-use social media image design tool

Pricing:

Prices are relatively low for the Tailwind app, though you’ll save a lot more by switching to an annual plan over a pay-monthly service. The “Pro”package is the cheapest option for $19.99, which allows you to manage 1Pinterest, Instagram, and Facebook account. You also get up to 100 posts per month, and 200 post designs per month. The Advanced package for $39.99 per month doubles your account limit and gives you up to 1,000 posts across your channels.

21. Best For Discovering and Scheduling Content - Crowdfire

One of the first social media scheduling apps to support TikTok, Crowdfire makes it easy to manage all of your social accounts from the same convenient place. Part of what makes Crowdfire so appealing is how much it can help you with finding the content you need for your schedule. The social media app allows you to search through a range of potential content options based on your interests.

You tell Crowdfire which topics interest you, and it will suggest a range of articles, images, posts, and RSS feeds to help you. Once you’ve selected the posts you like, Crowdfire will keep a queue of your content, and post them all at the optimum times for your target audience.

Key features include:

• Publish content direct from your own blogs, sites, and other curated feeds
• Pre-schedule all of your content for the best times
• Chrome extension for sharing articles directly
• RSS feeds you can customize with AI
• Hashtag recommendations
• Tracking for business @mentions

Pricing:

There’s a free package from Crowdfire for up to 10 scheduled posts across 3 accounts. After that, the least expensive plan is the $9.99 “Plus”option, for 100 scheduled posts across 5 accounts. There’s also a “Premium” pan for $49.99 per month, for up to 10 accounts, and a “VIP” offering for $99.99per month with 800 posts across 25 accounts.

22. Best For Instagram - Later

If your social media strategy revolves heavily around Instagram, Later is probably the go-to tool for you. This is one of the best social media scheduling tools on the market all around, but its highly visual calendar is perfect for Instagram users. You begin each post in this platform with an image, rather than text, which is ideal if you’re running a visual-first campaign.

The solution makes it easy to find on-brand content from around the web,as well as transforming user-generated content into your own posts. There’s a“Link in Bio” offering by Later too, so you can transform that pesky limited link in your Instagram profile into a hub for driving traffic to your website.Plus, you can get personalized insights from a range of useful reports.

Key features include:

• Auto publishing and multi-account publishing
• Saved captions and hashtag suggestions
• Auto publishing carousels FOR Instagram
• Media storage built-in for your photos and videos
• Linkin-bio connection with brand customizations
• Tools for curating content

Pricing:

Pricing for Later starts at $15 per month on the monthly plan, for the initial “Starter” package. This supports one social set (for all of the top social platforms) and 1 user. You can also schedule up to 30 posts per profile.There are also limited analytics. The “Growth” package for $40 per month enables 150 posts per profile and full analytics, while “Advanced” for $80gives you everything Later has to offer.

23. Best For Feed Planning - Sked Social

Another brilliant option for Instagram-first social media plans, SkedSocial allows you to automatically publish posts across multiple platforms. Youcan even schedule content for Snapchat, Google My Business, and YouTube,alongside the more common channels. The biggest selling point of the service isthe highly visual content calendar, which allows you to plan exactly what yourfeed is going to look like.

There’s a built-in photo editor with features like background removal, to help your content stand out, hashtag suggestions to assist you with reaching a wider audience, and collaboration features for teams. There’s also a fantastic content library for sorting through all your branded content.

Key features include:

• First comment in posts for hashtag management
• Automatic posting across all channels
• In-depth analytics for a range of social channels
• Zapier integration for links to other channels
• Content library for asset management
• Post statuses and approval workflows for teams

Pricing:

Pricing starts at around $25 per month for Sked Social, which provides access to a range of platforms for a single user. Upgrading to the $75 per month “Essentials” package will give you unlimited support for every user in your team, and up to 3 Instagram accounts, among access to various other channels. There’s also a “Professional” package at $135 per month for more team collaboration.

24. Best for Content Curation – Feedly

Feedly is a phenomenal social media scheduling tool with some of the best features out there for content curation. The solution helps companies find great ideas for what to post, automatically providing suggestions to help you fill up your content calendar. 

Aside from giving you tools to schedule and manage your social posts, Feedly also allows you to track insights from across the web. This ensures you can choose content to publish that’s most likely to engage your target audience. 

Feedly combines all of your trusted content resources into one platform and even comes with an AI bot to help you prioritize topics, events, and trends that matter to you. 

Key features include:

• Access to thousands of feeds from across the web
• Powerful search and filtering tools
• Market and threat intelligence
• Premium fonts for your social posts
• Artificial intelligence
• Integrations with various content tools

Pricing:

Pricing starts at only $6 per month for Feedly’s “Pro” plan, which supports 1,000 feeds, power search options, and a range of valuable tools. You can also upgrade to Pro+ for $12 per month, with more topics, deduplication tools, and summarization features. Feedly also has a custom enterprise plan.

25. Best for Content Templates – AirTable

AirTable isn’t actually a dedicated social media scheduling tool. Instead, it provides companies with automation templates they can use to improve various aspects of their day-to-day business operations. However, the solution does offer a range of content calendar templates. 

Since content creation and social media scheduling often goes hand-in-hand, AirTable can help business leaders to save significant time in figuring out which content to publish and when. The platform even has an asset manager, which allows you to control all of your social assets in one place. 

Plus, useful tracking and analytical tools give you behind-the-scenes views of your campaigns. 

Key features include:

• Various templates for content management
• Convenient integrations with a range of tools
• Collaboration features for teams
• Assign tasks and track deadlines
• End-to-end reporting and analytics

Pricing: 

AirTable offers a free plan for up to 5 content creators or editors, with one interface designer and 1 sync integration. Paid plans start at $10 per user per month, with access to more syncing integrations and advanced features. There’s also a Pro plan for $20 per month, with advanced syncing, integrations, and more timeline and Gantt views. Plus, you can access an Enterprise solution for virtually unlimited features throughout the AirTable ecosystem.

26. Best for Twitter – Tweetdeck

Tweetdeck is perhaps the most popular tool available for companies and marketers who want to get more out of their Twitter campaigns. The solution has recently been updated, although the latest version is only available to a few users. Features include advanced search options, new column types, and an enhanced Tweet composer. 

Tweetdeck integrates with Twitter instantly, giving you the option to rapidly queue and schedule posts across multiple accounts. Though relatively straightforward, the solution provides an excellent unified dashboard for its users. You can see your feed, mentions, and activities all in one place. 

Features include:

• Scheduling for future posts
• Live feed and notification monitoring
• Advanced Tweet composer tools
• Decks for grouping columns and workspaces
• Powerful insights and analytics

Pricing:

Tweetdeck is entirely free to use for any Twitter user. All you need to do is sign up, and you’ll be able to start scheduling posts instantly. Just keep in mind this solution only supports Twitter, so you may need other tools for the rest of your social channels. 

27. Best for Team Collaboration  - Planable

Created to eliminate the need to plan content in sheets or task managers, Planable is a full content management and social media scheduling tool. What sets it apart from other solutions on the market is its emphasis on collaboration. 

Planable makes it easy for business owners to simplify their workflows with a comprehensive commenting and approval system. Team members can share comments on social media campaigns, fine-tune schedule content before it goes live, and get instant approval from team leaders. 

There are also roles and permissions for different staff members across departments, so you can control exactly what each staff member can do. 

Features include:

• Integrated content creation tools
• Visual calendar planning
• Multiple view options
• Comprehensive collaboration tools
• Automated approval workflows

Pricing:

There’s a free version of Planable available which allows you to create and manage up to 50 social posts. After that, paid plans start at $11 per user for the Basic plan with 2 types of approval, unlimited posts, feed, and calendar views, and 4 pages per workspace. 

The Pro plan for $22 per month gives you more of all the features in the Basic plan, while the Enterprise package offers a fully customizable and more secure experience. 

28. Best for Social Monitoring and Listening – Brandwatch

Far more than just your average social media scheduling tool, Brandwatch is a comprehensive platform for social media management. It comes with a variety of features that help companies to listen to their target audience, monitor mentions, and engage with leads. 

Brandwatch is absolutely brimming with fantastic features, including an AI-powered tool for social research. You can use the platform to find and connect with influencers in your market. Plus, there are analytical tools for measuring performance, Audience data aggregation features, and benchmarking tools for tracking your competitors. 

Features include:

• Comprehensive content and social media calendar
• Customer research powered by AI
• Social monitoring and listening
• Influencer marketing directory
• Benchmarking and competitor research
• Automated ad campaign creation

Pricing:

Brandwatch offers three different plans tailored to specific business needs. The Consumer Intelligence plan is excellent for analysts and researchers looking to learn more about their audience. The Social Media Management plan is ideal for social listening and content management. Finally, there’s also an Influencer marketing plan for influencer campaigns. All packages come with custom prices based on your specific needs. 

29. Best for Bulk Scheduling – Levuro

Levuro promises to make social media management simple with automation, artificial intelligence, and straightforward visual planning tools. The platform comes with everything you need to not only schedule and publish content but create it too. You can create a single post and customize it for every channel you use on social media. 

There are also some excellent tools for collaboration, with automated workflows for reviews and feedback. Plus, the platform supports in-depth analytics and reporting, so you can learn more about how each campaign performs. You can even rapidly bulk schedule and publish content across a range of channels in moments. 

Features include:

• Social media planning and scheduling
• Image and video cropping
• Live stream recording
• AI-generated tags
• Collaboration tools for teams
• Integrations with all of the top social channels

Pricing:

There’s a free plan available for Levuro, which supports unlimited users, up to 3 social profiles, and 20 posts per month. After that, prices (given in euros) start at 14 euros per month for 5 social profiles, location tagging, and “Stories” features. The more profiles and analytical tools you want to add, the more you’ll pay for your plan. 

30. Best for Client Management – HeyOrca

HeyOrca is a social media scheduler and calendar solution specifically designed for agencies and teams. The solution includes planning, scheduling, and publishing features, as well as a host of collaboration tools so teams can work effectively together. 

The platform is wonderfully easy to use, with a convenient interface where you can track multiple calendars and campaigns at once. Plus, the solution is particularly well-suited to client management. It allows users to invite clients to approve posts before they’re published, with automatic notifications. There are even some great content and media libraries where you can manage your assets. 

Key features include:

• Comprehensive social media planning and scheduling
• Approvals for both team leaders and clients
• End-to-end reporting and insights
• Custom branding for agencies
• Collaboration tools for teams
• Convenient libraries for managing assets

Pricing:

The price for HeyOrca varies depending on how many calendars you need. Options start at $59 per month for the Basic plan and 1 calendar. There’s also a Standard plan, starting at $99 per month, with AI captions and more advanced insights. Plus, there’s a Pro plan starting at $149 per month, which includes custom branding, social inboxes, and competitor reports. 

31. Best for Local Marketing – PromoRepublic 

If you’re focused primarily on reaching a local audience, then PromoRepublic might be the best social media scheduling tool for you. More than just a calendar or posting app, PromoRepublic helps you to fuel your marketing efforts with insights into specific locations and target markets. 

The platform includes a comprehensive analytics dashboard, allowing you to track your performance in different areas in real time. Alongside social media management, you’ll also get tools for managing reviews, listings, SEO, digital assets, and more. 

The social media management features include:

• Social media curation, planning, and scheduling
• Social monitoring and listening
• Engagement tools with a unified inbox
• Automated ad campaigns
• AI-enhanced post ideas and captions
• Link shortener
• Smart time slot suggestions

Pricing:

Pricing for PromoRepublic starts at $59 per month for the “small business” plan, which includes most of the main social media marketing features for 10 social media accounts at one user. 

The “Agency” plan for $99 per month supports 10 users and 30 social accounts, with comprehensive reporting and team permissions. There’s also a Custom “Multi-Location” plan with more advanced custom permissions, workflows, and more social account access. 

32. Best for Project Management – Monday.com

Monday.com is a little different from most of the social media scheduling tools mentioned on this list. It doesn’t specifically target social media marketers. Rather, the platform gives companies a way to manage projects and processes more effectively. 

The primary focus of the platform is to improve the efficiency of your teams. It’s great for creating a logical strategy for managing social media accounts. You can create boards and tables to manage your projects and even automate certain tasks. Plus, because the solution integrates with some social media tools and Zapier, it’s easy to manage everything in the same place.

Key features include:

• Excellent project management boards
• Automated workflows for teams
• Collaboration tools and file sharing
• Integrations with leading tools and Zapier
• File storage
• Calendar views

Pricing:

Monday.com is available for free for up to 2 users, 200 templates, and 3 boards. If you want a more advanced option, prices vary depending on the number of members in your team. The Basic plan starts at £7 per user per month, the Standard plan starts at £9 per user per month, and the Pro plan starts at £14 per user per month. There’s also a customizable Enterprise plan.

33. Best for Post Recycling – SmarterQueue

SmarterQueue is a straightforward social media scheduling tool designed to help you get more out of your content. The platform integrates with Facebook, Instagram, Google, LinkedIn, Twitter, and Pinterest. It also provides a comprehensive visual view of your calendar on every platform, so you can make sure you’re always posting fresh content at the right time.

While the platform comes with numerous features, its most impressive capability is the ability to automatically recycle posts. This means you can schedule posts to appear on your feed numerous times without having to start from scratch. 

Other features include:

• Convenient content curation tools
• Powerful reporting and analytics
• Posting planning and schedule
• Comprehensive media library
• Categorization and tags
• Canva integration

Pricing:

SmarterQueue plans start at $29 per month for 4 social profiles, 10 posts per day, and a variety of other features. There’s also a “Business” plan for $49.99 per month, with 10 social profiles and 20 posts per day, and an Agency plan for $99.99 per month, with 25 social profiles and 40 posts per day. You can also create your own custom plan with all the features you need. 

34. Best for CRM and Social Integration - Zoho CRM

While technically, Zoho is a Customer Relationship Management tool; it offers some fantastic features for social media scheduling and management. The omnichannel platform makes it easy to analyze customer feedback and insights across social networking sites. 

You can also add the leads you collect from social media back to your CRM, so you can follow up and nurture prospects. Zoho CRM will notify you when someone interacts with your brand on social media, so you can capitalize on the engagement. Plus, you can manage and post to your social media accounts directly from your CRM. 

Features include:

• Integrations with all the top social channels
• Comprehensive CRM platform
• Instant notifications for mentions and comments
• Timeline overviews
• Insights and analytics
• Lead tracking and monitoring
• Social listening streams

Pricing:

Zoho offers a free plan for up to 3 users, with access to a range of social media and salesforce automation tools. Paid plans start at £16 per month per user, with more advanced features, and range all the way up to the “Ultimate” plan for £52 per month per user.

35. Best with Integrated AI – EClincher

Trusted by thousands of brands and franchises worldwide, EClincher is a leading social media management platform with some exciting features. The solution supports publishing and scheduling across a range of channels with a visual calendar and scheduling tools. You can set up automated queues, track your messages in a unified inbox, and monitor engagement in real time.

The platform also supports advanced reporting and analytics, social media listening, reputation management tools, and automatic suggestions on the best time to post. What’s more, it has integrated AI features powered by ChatGPT to help you create your content. 

Features include:

• OpenAI-powered content suggestions
• Local SEO support
• Agencies and team collaboration
• Social media monitoring and listening
• Advanced reporting and analytics
• Visual calendar and scheduler
• Comprehensive automated workflows

Pricing:

Pricing for EClincher starts at $65 per month for one user and 10 profiles, as well as most of the engagement, listening, and content management tools. The Premier plan starts at $175 per month, with access to ChatGPT and other unique features. Plus, there’s an Agency plan starting at $425 per month for companies managing multiple accounts.

36. Best Integrated Image Editor – MavSocial

MavSocial is a visual social media planning and scheduling tool designed to help you make the most of your campaigns across a range of channels. The solution allows you to schedule unlimited posts on every plan, viewing your progress in a visual calendar. There are also bulk uploader tools for managing all of your assets in the cloud and a stock image library.

One of the most impressive features of MavSocial is its integrated image editor, which provides frames, filters, stickers, and touch-up tools to enhance your posts. There are also some fantastic engagement features for managing comments and interacting with customers. 

Features include:

• Integrated image editor
• Inbox automation and filters
• Sentiment analysis and social listening
• Comprehensive ad campaign management
• Team and brand collaboration
• In-depth reports and insights
• Apps and Chrome extensions

Pricing:

Plans for MavSocial start at $78 per month for 3 users and up to 30 profiles, as well as a host of great features. The Business plans start at $249 per month, with access to more social media management tools, 5 users, and 40 profiles. Alternatively, you can opt for the configurable Enterprise plan, starting at $499 per month, for access to all of the features on the platform. 

Which One Is The Best Social Media Scheduler For You?

With so many tools available to help you master your social media strategy today, there’s no shortage of ways to upgrade your online marketing campaigns. While you can’t go wrong with any of the tools mentioned above, each has its own distinct set of benefits to consider. 

If you’re looking for best-in-class scheduling, SocialBee is likely to be one of your top choices. Alternatively, for insights and analytics, Sprout Social is a fantastic pick. You could even consider upgrading your entire digital marketing strategy with CoSchedule. 

Which social media scheduling tool does your team use?