Before launching an ad campaign, your media buying expert will figure out your specific goals, KPIs, and budget. They will then set up a system to monitor the campaign to ensure those goals are met.
After setting your goals, your media buying expert will identify your campaign targets and which networks will be the best to reach them. This often includes a combination of digital (e.g. social, programmatic) channels as well as offline channels (e.g. radio, TV).
Your media buying freelancer will input campaign details, such as campaign type, creative assets, budget, target audiences, and bidding strategies into your ad buying platform (e.g. Google Display & Video 360, The Trade Desk, AdColony, Amazon DSP, Adobe Advertising Cloud).
As soon as a campaign launches, your media buying consultant will start gathering data on how your ads are performing. Their job is to maximize ad potential while staying within the budget. So if an ad isn't delivering on expectations, they will make adjustments during the length of the campaign.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.