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30 Ecommerce Website Designs That Convert

Ecommerce website design examples coming out of computer screen

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One of the most crucial aspects to consider when opening an online business is the design of your ecommerce website. Customers will remember the experience if you do things right. In fact, approximately 75% of customers base their opinion of a company's credibility on the design of its website. To inspire you, we've compiled 30 examples of ecommerce website designs that convert.

What Makes a High-Converting Website?

  • Attractive web design: Use clever web design to get people to spend time on your pages. This involves quick page loads, mobile-friendliness, intuitive navigation, and engaging layouts.
  • Clear value propositions: Make it clear to visitors from the get-go what the company stands for and what sets its products or services apart from the competition.
  • Prominent calls-to-action (CTAs): Visitors are more likely to take action when they have a clear idea of what to do. For instance, CTA buttons that pop out from the page can direct customers to the next step, such as the checkout page.

30 Examples of Ecommerce Websites That Convert Visitors Into Customers

1. Rookwood

Rookwood website screenshot

The Rookwood website features a simple layout and navigation with plenty of white space and great product photos, making it easy to get immersed in the site's content. Visitors can follow Rookwood's CTA buttons to go to relevant pages on their site.

2. Bite Toothpaste Bits

Bite Toothpaste Bits website screenshot

Aside from grabbing visitors' attention, Bite Toothpaste Bit's wonderfully designed homepage clearly illustrates why their all-natural toothpaste is a worthwhile purchase. It features a testimonial slider as well as customer reviews. These features contribute to a smooth buying experience. 

3. Burrow

Burrow website screenshot

Burrow opted for a home page video to convey its core value proposition rather than words. Burrow uses a combination of lifestyle and product images to make it easy to see their new designs in your home, personalize them for the best fit, and order in a few clicks. CTAs are prominently displayed on their homepage as well.

4. Dali Decals

Dali Decals website screenshot

Dali Decals appeals to mobile phone users by using mobile app icons. Designing mobile-friendly icons that look like they belong on an iOS or Android home screen is a terrific approach to attracting mobile users to engage with your site.

5. STANDOUT

STANDOUT website screenshot

STANDOUT categorizes products into eight categories to make them easier to navigate. The layout is made more user-friendly by seamlessly blending elements. Customers are more likely to buy from an ecommerce site if they can easily find what they're looking for.

6. Bohemian Traders

Bohemian Traders website screenshot

Incorporating a hint of bohemian flair into their site's design, Bohemian Traders makes it easier for customers to navigate and find the newest products, sale items, events, or accessories when shopping on this ecommerce website.

7. Bellroy

Bellroy website screenshot

Bellroy's clean and sleek homepage closely mirrors the aesthetic of the brand's products. Customers are also encouraged to "Shop Now" with a prominent call-to-action button on their website. Product categories are at the top of the page, making it easy to find what you are looking for.

8. Simply Chocolate

Simply Chocolate website screenshot

Despite its unusual appearance, the website of Simply Chocolate stands out from other ecommerce sites because of its unique design aspects. The one-page checkout process is another remarkable feature. Customers can enter all the necessary information on a single page, thereby reducing the time it takes to complete a purchase.

9. Topo Designs

Topo Designs website screenshot

Topo Designs, a retailer of outerwear, uses photos that appeal to its target audience of young, fashionable outdoor lovers while also using distinctive backgrounds to set them apart from the competition. Top navigation on its website makes it easy to find the information you need.

10. The Mountain

The Mountain website screenshot

The Mountain’s easy-to-navigate menus with product categories encourage exploration. It also has a service banner located just below the header that notifies customers regarding delivery terms and probable delays. This is a smart way to manage customer expectations.

11. Carrollwood Florist

Carrollwood Florist website screenshot

This Carrollwood Florist website's white background is a stark contrast to the bright product images, and the green CTA buttons are clearly visible. By categorizing products according to occasions rather than flower types, customers with no prior understanding of floral design can find the right one for their needs.

12. Poketo

Poketo website screenshot

Poketo has a distinct advantage over its competitors because it utilizes bright colors. Their product options are clearly laid out at the top of the page, so you can easily find what you're looking for. With a black typeface on the negative space, the site designer has made it easier for visitors to see the content and CTAs.

13. Shleps

Shleps website screenshot

Aside from a prominent CTA button, the Shleps homepage showcases stunning images and a video presentation. The product's features are highlighted in various contexts on the homepage, and the impact is reinforced by concise copy and accompanying visuals.

14. Sarah's Snacks

Sarah's Snacks website screenshot

Sarah's Snacks uses its products' qualities and mindful dietary habits to promote sales on its website. The copy on the homepage also explains what the business does clearly and concisely. Products can be filtered by category then sorted by popularity, price, rating, and launch date.

15. Skullcandy

Skullcandy website screenshot

Customers who visit Skullcandy's website will be wowed by its gorgeous product pages, which feature plenty of graphic elements. Sticky add-to-cart buttons are also placed at the bottom of the screen. By eliminating the need to scroll back up, shoppers can easily purchase products.

16. SISU Guard

SISU Guard website screenshot

For sports products, SISU Guard offers one of the most well-designed ecommerce websites. Their website is organized into categories so that users can quickly scan through what they are most interested in. The simple design also helps to keep the product at the forefront.

17. Glossier

Glossier website screenshot

The online storefront for Glossier is clean and easy to use. There are no needless gimmicks in the design, which gives a direct and smooth experience. With the quick view option, the website makes it easier for customers to find what they want. 

18. Obachan

Obachan website screenshot

Obachan is the epitome of Eastern minimalism. When it comes to ecommerce website design, this Japanese goods company makes a strong first impression using white space and an uncluttered style. Aside from the floating search bar and static side menu, Obachan has a distinctive add-to-cart option that sets it apart from other online businesses.

19. Flambette

Flambette website screenshot

Subtle details like the product carousel included in each picture frame that changes when you scroll down and the slight text movements truly draw attention to Flambette’s website and keep it interesting for visitors. While scrolling, the menu options remain permanently on top of the screen, making it easy to go to other sections without leaving the home page.

20. Nixon

Nixon website screenshot

Nixon's website does an excellent job of categorizing its numerous products. It makes liberal use of negative space between sections, facilitating navigation and improving readability. The CTA buttons are likewise easily visible and have generous spacing.

21. Ban.do

Ban.do website screenshot

A lifestyle ecommerce site, ban.do features a fun and easy-to-use design with a dash of color. An appealing mix of freshness and ease of navigation keeps visitors from wanting to leave. High-quality product images are shown on the website's homepage to maintain a balance between design and visuals.

22. Glitty

Glitty website screenshot

The Glitty website features a full-page product carousel, complete with large, clear lettering and a powerful "Shop Now" call-to-action. When combined with high-quality images of the brand's product being used in everyday situations, this website is highly converting and attention-grabbing.

23. Pura Vida Bracelets

Pura Vida Bracelets website screenshot

The Pura Vida Bracelets website relies on a strong and straightforward CTA to drive sales. An announcement about free shipping can be found at the top of the screen. It also features a handy chatbox on the lower right-hand side of the page for customers to use anytime they need it.

24. Greats

Greats website screenshot

The Greats website features a clean and sleek design that makes it easier for customers to find the products they're looking for. Their CTAs are clearly displayed on the website, one above the fold for the product currently being promoted, plus new arrivals for both men and women displayed right below.

25. 100% Pure

100% Pure website screenshot

The design of 100% Pure's ecommerce site is simple and uncomplicated. Dropdown lists make it easy for customers to quickly locate the cosmetics and skincare items they need. Site visitors can also see their current promotional offers to encourage purchases.

26. Home Science Tools

Home Science Tools website screenshot

If your ecommerce business carries a large array of products, directing customers to the ones they require may not be easy. By providing product categories and unique features like "Shop by Age," Home Science Tools overcame this challenge. The well-organized categories make it simple for visitors to explore new science projects for the entire family.

27. Knotty Tie Co.

Knotty TIe Co. website screenshot

Right from the get-go, visitors of the Knotty Tie Co. website will see the company's unique offering: custom ties. The site also makes it easy to navigate, with menus dedicated to weddings and organizations. With CTAs notably displayed on the homepage, visitors will be encouraged to take action.

28. Cutter & Buck

Cutter & Buck website screenshot

Cutter & Buck's site design is an excellent example of user-friendly navigation. It also demonstrates how you can leverage your design to highlight the variety of your product offering. Despite its simplicity, it is an effective strategy.

29. Thesus

Thesus website screenshot

The Thesus website conveys the worth and quality of its products thanks to a minimalist design. In addition, they highlight ease of shopping by emphasizing their free shipping and returns. This can help visitors who may be wary of shopping online feel more at ease.

30. The Dockyard Social

The Dockyard Social website screenshot

Aside from showcasing a delicious menu, The Dockyard Social's homepage serves as a platform for selling the restaurant's gift cards and vouchers. It stands out from the hordes of bland websites thanks to a trendy color palette and scroll-triggered website animations.

The Bottomline

Ecommerce website design is crucial for the success of your business. The examples we've shared in this article should provide you with plenty of ideas. Keep in mind that if you want to turn visitors into customers, your website needs an engaging design, a clear value proposition, and a straightforward conversion path.

Ransom Agui
Content Marketing Professional
Former Company
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Ransom Agui
Content Marketing Professional
Former company
About Author
Ransom is a passionate SEO and content marketing professional and is currently the marketing manager of Growth Collective. He has vast experience working with small businesses in Australia and was previously the SEO Lead of a top Instagram growth service based in San Diego.
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