Freelance YouTube Experts For Every Need

This means that with the right YouTube strategy, you can potentially reach millions of customers. The only problem is developing and implementing a comprehensive YouTube marketing strategy can be complex. There are numerous factors to consider, from video SEO to content structure.

That’s where a YouTube expert steps in to ensure you’re getting the best ROI from every campaign. 

Why You Need a YouTube Marketing Strategy

YouTube marketing revolves around creating high-quality video content to engage and potentially convert your target audience. As mentioned above, there are many different types of YouTube marketing for companies to explore, from organic growth marketing with SEO to paid ads placed on relevant YouTube videos and content. 

Developing a strong YouTube marketing strategy takes significant time and effort. It’s important to ensure your campaigns align with your cross-channel marketing initiatives and accurately reflect your product, services, or brand. 

So, why do you need YouTube marketing in the first place?

The statistics speak for themselves. YouTube is the world’s second most active engine for search, falling just behind Google. What’s more, it benefits from incredible levels of engagement. Every day, YouTube fans use more than 1 billion hours of video. 

Not only do customers learn about your products and services through the content you produce, but they’re also more likely to make purchases after seeing your clips. 70% of viewers say they’ve purchased something after seeing it on YouTube. 

What’s more, 80% of shoppers say they watch videos at the beginning of their shopping process, and 26% of consumers say they discover new brands and products through YouTube.

What Does a YouTube Consultant Do?

YouTube represents the opportunity of a lifetime for companies, allowing you to boost brand awareness and reach, connecting with around 2.5 billion monthly active users. 

But unless you’re already a YouTube expert, it can be difficult to create a powerful campaign. Just like most social channels and search engines, YouTube has its own unique nuances to consider. There are SEO factors to think about, algorithms, and content guidelines to follow. 

A YouTube consultant works with you to navigate the process of building a great campaign.

YouTube consultants can support companies through a range of tasks, including:

• Research: YouTube consultants can carefully research your target audience and competition to help you determine what kind of content you should produce for your site. They can examine market trends, determine what kind of videos have the most impact on your industry, and guide you through the process of creating a content strategy. 
• SEO support: YouTube has its own search engine optimization factors to consider, which influence how you create and structure your videos, write video descriptions, and more. With a YouTube consultant, you can easily analyze keywords and ensure you’re optimizing your content to get the most views on the channel. 
• Scheduling: Timing is crucial on YouTube. An expert will help you create a content calendar, ensuring videos are promoted and shared at the right moment for your target audience. They’ll help to ensure you’re consistently creating videos that capture audience attention and differentiate your brand from competitors.
• Channel management: A YouTube expert can help you set up a branded YouTube channel optimized for search engines. They can create playlists, organize your existing content, and help you determine a plan for promoting your content across other channels, such as your blog, social media, and email. 
• Video creation and optimization: YouTube consultants can help you create content that’s more engaging and eye-catching. They might assist with editing your videos, structuring your content, or making sure you produce content that’s relevant to your audience. 
• Analytics: Analytics and reporting are crucial to consistently optimizing your online presence. Your YouTube expert can dive into the core components of your marketing strategy, surfacing useful insights and metrics you can use to improve your ROI. They’ll monitor everything from watch time to retention rates and traffic sources.

The Benefits of Working with a YouTube Marketing Expert

No matter what sorts of tasks you need to assign to your YouTube marketing expert, these professionals can deliver a host of different benefits to your business and team. While 62% of companies now use YouTube as a channel for posting content, only a handful of those organizations know how to use the platform correctly. 

Working with a YouTube consultant can give you an edge over the competition, providing access to expertise that accelerates your view count and subscriber numbers. 

With a YouTube expert, you can:

1. Improve the ROI of your video marketing efforts

Implementing an effective YouTube marketing strategy can take significant time and effort. It’s important to ensure your campaigns are paying dividends. This means consistently optimizing your content, promotional strategy, and schedule to boost your ROI. 

A YouTube consultant can provide step-by-step guidance, using proven techniques to enhance the results you get from every video. They’ll be able to guide you through a data-driven process for mastering your YouTube strategy so you get the most benefit from your work. 

2. Unlock Insight and Expertise

YouTube marketing has its own unique nuances to consider. The strategies you use to stand out on YouTube won’t be the same as the methods you leverage for other social media channels and search engines. As a Google-owned property, YouTube is subject to ever-changing algorithms that dictate how visible and impactful your content will be.

Staying up-to-date with the latest guidelines, as well as the marketplace trends, can be difficult. A YouTube expert will have a behind-the-scenes knowledge of how the YouTube ecosystem works, ensuring you can make the most of every campaign.

3. Access Specialist Skills

Around 59% of viewers say the promotional content they see on YouTube is more relevant to them than anything they see on television or streaming apps. However, creating content that drives results still takes significant insight and expertise. 

YouTube consultants can help with every aspect of your YouTube marketing campaign. They can assist with editing and creating videos, optimizing them for SEO, conducting market research, and more. Plus, they’ll know how to evaluate your metrics and KPIs to guide you through the process of enhancing your videos over time. 

4. Save Crucial Time

Compared to other marketing opportunities, YouTube advertising can require a higher investment in terms of time and effort. There are numerous steps involved, from creating a plan for your videos to building a content schedule, capturing content, and even editing video clips. 

All of these processes take significant time out of your employee’s day, particularly when you have to figure everything out for yourself. A YouTube consultant will be able to streamline and accelerate the process with a step-by-step strategy. This means your own marketing team and business leaders will be able to focus on other areas of business growth.

5. Expand your Creativity

To thrive on YouTube, companies need to produce regular content tied to the interests and needs of their target audience. Even if you have a highly creative team, coming up with ideas for content and finding ways to make it more engaging can be difficult, particularly after a while. 

With a YouTube expert, you can access the inspiration and creativity you need to ensure you never run out of ideas. The right consultant will even be able to consistently monitor market trends, research audience interests, and examine your competition to help power your marketing strategy. This ensures you’ll have the resources you need to keep producing fantastic content. 

Why Choose a Freelance YouTube Marketing Expert?

There are a few different ways companies can work with a YouTube consultant or expert. One option is to hire an expert full-time to work with you in your organization. While this might be a good solution for larger brands that need 24/7 support, it can be expensive for other brands. 

Hiring a full-time expert for your marketing strategy doesn’t just mean you need to pay a monthly salary. You also have to handle overhead costs for recruitment, onboarding, training, software, and more. Working with a freelance YouTube expert gives you more flexibility. 

It ensures you can access the exact support you need whenever you need it without consuming your entire marketing budget. Compared to other strategies for working with YouTube consultants, hiring a freelancer delivers benefits like:

• Cost efficiency: Hiring a freelance YouTube consultant is often a lot more cost-effective than hiring an in-house professional. You can agree on a fee for each project before the work begins, and there aren’t any overhead costs to consider. You don’t even need to pay for training, as your YouTube consultant will already have all the skills they need. 
• Scalability: With a freelance approach to hiring marketing experts, you’ll be able to scale your team up or down according to your needs. You can hire additional experts when you want to increase your marketing strategy or cancel your contracts with freelancers when you need to cut back on your marketing budget. 
• Skill versatility: Hiring a freelance YouTube consultant means you’ll have the freedom to carefully select the professional who has the exact skills you need. This could mean looking for someone with a deep knowledge of YouTube SEO or hiring an expert with video editing skills. You can even choose to hire multiple professionals to work on different projects.
• Quality: Freelancers are committed to delivering the best possible quality for all of your projects. They know their continued relationship with your brand depends on their ability to deliver results. This can mean they work harder to produce the results you need, as they know a monthly salary isn’t guaranteed. 
• Creativity: A freelance YouTube expert brings a new perspective into your business. They’ll get to know your company and target audience, but they’ll also be able to provide insights into the wider market. This can give you an edge when it comes to creating more innovative and unique content for your marketing strategy. 
• Flexibility: Freelancers can work according to your schedule rather than on a typical 9-to-5 basis. Before you begin a project, you can agree on a timeline for deliverables with your freelancer, ensuring your content is completed on time. Plus, the best freelancers are always available to communicate with your company and deliver guidance. 

How to Hire a YouTube Marketing Consultant

Hiring a freelance YouTube expert can seem like a daunting prospect. There are a lot of different freelance sites out there, but not every company offers the same level of quality. Many freelancers on common channels aren’t vetted or assessed for their quality of work. 

That’s why it’s so important to choose a freelance platform you can trust. At Growth Collective, for instance, we hand-pick freelancers based on their exceptional skills and commitment to high-quality work. Every professional is pre-vetted and matched to your business based on your specific goals.

When hiring a YouTube expert, here are some key things to keep in mind:

Know Your Needs First

Before you start searching for the right YouTube consultant to scale and improve your video marketing efforts, it’s important to know exactly what kind of support you’re going to need. Companies like Growth Collective offer access to a wide range of YouTube experts with different skills. You can hire people to handle your entire channel strategy or just to provide guidance. 

Make sure you have a clear understanding of what kind of support you’re going to need. For instance, are you focusing on channel promotion or channel creation? Do you need someone with a deep knowledge of YouTube analytics and SEO? Create a list of essentials you can use to filter through your options when choosing a freelancer.

Know your Project Scope

Determining your project scope means thinking about timelines for your YouTube marketing campaigns, required deliverables, and even how many freelancers you need. If you need a project to be completed in a short time frame, it’s important to make your freelancer aware of this in advance so they can let you know whether they can feasibly match your needs. 

Think about whether you’ll need multiple freelancers to work on your project or just one. For instance, you might want to work with a social media expert alongside your YouTube consultant so you can make the most of cross-channel marketing.

Know your Budget

Remember, while budget is important, it’s also crucial to be realistic about how much you pay for your freelancer’s support. Cutting costs on hiring could mean you miss out on crucial skills and a higher ROI in the long term. 

A good YouTube expert will be able to provide a clear insight into pricing from day one. On Growth Collective, whenever you create a role, you’ll see an instant estimate of how much you can expect to pay per week based on the desired level of experience and time commitment. 

Examine Skills and Experience

The best YouTube experts will be able to share clear evidence of their skills and experience. This could mean sharing a portfolio of their work with your team or providing reviews and testimonials from other customers. It’s important to ensure you’re working with someone who has genuine expertise in the YouTube marketing world. 

Selecting the right freelance platform, like Growth Collective, will give you the peace of mind of knowing your experts have been pre-vetted and tested before being matched to your company. 

Test Communication

Finally, both your freelancer and the platform you work with should be committed to consistent and transparent communication. They should answer any questions you might have promptly and be available to contact you whenever you need them most. 

A reliable freelance platform like Growth Collective will ensure you can always connect with your freelancer or a member of staff if you have any issues with your new hire. They’ll also give you the freedom to switch to a different freelancer if you’re unhappy with anything. 

Should You Hire a YouTube Consultant?

YouTube represents an excellent opportunity for brands of all sizes and industries to connect with their audience, increase sales, and unlock new opportunities. However, mastering YouTube marketing on your own can be a challenging process. 

Hiring a freelance YouTube expert gives you flexible access to the skills, knowledge, and experience you need to boost the ROI of your video campaigns. With a pre-vetted YouTube consultant from Growth Collective, you’ll be able to unlock the true value of YouTube marketing. 

Reach out to the Growth Collective team today to discover what you can accomplish with the right YouTube expert by your side.