The first step to any successful marketing strategy is to know your audience. Your technology marketing expert will start by researching your ideal customers and developing buyer personas that will guide the rest of the process.
You can't effectively market technology if you have a bad website. Your technology marketing freelancer will work to optimize your website to clearly communicate what your technology does and how it stands out from the pack.
Even in a digital world, business is built on relationships and trust. By creating educational, substantive content, your technology marketing consultant will build trust with your audience and clearly demonstrate your expertise, qualifications, and differentiators.
There are a number of tactics that your technology marketer can use to grow your business: paid advertising, social media, acquisition email, influencer marketing, PPC, and more. They will work to select the best tactics that fit your specific business goals and work to help you stand out from a sea of competitors.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.