Alex Whitfield

Co-Founder & CMO

Uplift Media Group | 2020- Present

• Uplift Media Group is a digital media company that educates and empowers individuals who embark on building an enterprise.
• We create and distribute content through our platforms with the aim to galvanize our community with encouragement and optimism.

Director

WhitMedia | 2018- Present

• Lead team of content creators and marketers to effectively distribute direct response & creative campaigns.
• Creating video and photo content to be deployed on mobile through Facebook, and Instagram ads paired with retargeting content.

Paid Acquisition specialist

Postmedia Network Inc. | 2019- 2020

• Led targeted paid acquisition through Facebook and Instagram campaigns to acquire specific customers while meeting company KPI goals.

Social Media Coordinator

Nicolas Toronto | 2015- 2019

• Created website and social media platforms for the company
• Created media content using models, photographers bloggers
• Used analytical programs including Google analytics, iconosquare and more to turn data into information used to make decisions.
• Edited media using Adobe programs (Photoshop, Lightroom, & InDesign)

Online Marketing Manager

Nicolas Toronto | 2014- 2018

• Plans, executes and analyzes content and partnerships purposefully with the intention of increasing website traffic, growing brand awareness and meeting business objectives. Manage all Nicolas Toronto owned social media channels.
• Day-to-day management of online website
• Updating SEO for the company
• Creating content for social media platforms
• Analyzing analytics to make decisions.

Marketing Account Manager

Needls.com | 2018- 2018

Digital Media and Podcast Coordinator

Growth.Group | 2017- 2018

• Digital media marketing predominantly through Instagram and Facebook.
  Including:
  -Using knowledge in WordPress to create contemporary websites for multiple clients
  -Dissecting analytics to determine where changes needed to be made to increase business.
  -Coordinating ad placements in popular podcasts for brands to engage with consumers
  -Recorded information in HubSpot to retain information to serve clients better
  -Produced a video campaign for Facebook and Instagram Marketed toward a specific demographic
  -Launching e-mail campaigns through Mailchimp to drive leads to website and storefronts.

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