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Open to FTE

Alexander Duncan IV

los angeles
$150
/hr
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Verified Talent
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Expertise in digital & influencer marketing, paid social, campaign creation and management for brands, content creation and curation.

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Expertise in digital & influencer marketing, paid social, campaign creation and management for brands, content creation and curation.

Special Offers

Special Offers

Retainer Discount

0
%

Special Offers

Retainer Discount

0
%

Special Offers

$

$

Worked With

— Virgin Atlantic
— Grey Goose
— Civil Jewelry
— Eclipse Live
— Reform Alliance

Case Studies

Specialty Areas

Brand Marketing
Paid Social
Social Media Management
Influencer Marketing
Creative Director
Change Management
Media Strategy

Vertical Experience

Travel
Fashion
DTC
Lifestyle
Influencer Outreach
Jewelry
Music
nightlife
Content Creators
Tourism

Tools

Creative Director
ZoHo
Instagram
Adobe Creative Suite

Skills

Creative Director
Brand Positioning
Branding
Influencer Outreach
Brand Strategy
Project Management
Strategic Partnerships
Brand Development
Content Creation
Brand Design
Pitch Deck Creation
Influencer Partnerships

Recent Roles

Director Of Digital Media & Marketing

Civil Jewelry · Contract
2017 - present
Social Media Influencer Management - directed social media team on coordination and execution of social media campaigns, including sourcing, vetting, contract , and content delivery
Talent & Partnership Management - work closely with teams to manage brand ambassadors, Influencers and athletes to execute agreements and delivery
Activations - Manage all brand activations budgets, vendors, contracts and talent along side teams ensuring maximum exposure met.
Marketing & Social - Direct and oversee content strategy and delivery, management of content calendar and execution with social media teams ensuring that brand identity Is matched across all channels. Create marketing campaigns to drive growth and acquisition.
Content Creation - oversee the conceptualization, treatment and production of product shoots, campaigns and social content
Website Dev - Oversee website management inclusive of product content, page design and functionality

Assistant Director

84 Projects · Full-time
May 2016 - Present · 5 yrs 11 mos
Brand Strategy - work with clients (brands, influencers, production company) to oversee marketing, strategy & project delivery through to completion.
Project Management - working closely with client as lead oversight project timeline, execution and delivery
Business Development - sourced new business through networking, outreach, and hands on management of clients and client relationships.
Marketing - developing marketing strategies and content delivery
Artist Development - educate artists, songwriters, & producers on techniques, acquired skills, business and education of songwriting, recording and compositions from start to finish
Composition & Production - work with artists, songwriters and producers to create original song composition Including songwriting and production

Head of Partnerships, Communication & Talent Relations

Gidi Culture Fest · Contract
Dec 2017 - Mar 2020 · 2 yrs 4 mos
Brand Partnership Management - oversee development of vendors & brands partnering with festival from pitch to delivery. Delegate tasks to team to complete comprehensive strategy
Talent Relations - develop partnership opportunities with artists & influencers, manage delivery of partnerships with brands
Marketing - content strategy and delivery, managing content teams to deliver suitable content for partners, socials, digital and website.
Content Creation - produced a documentary in partnership with the festival surrounding talent and attendee experience, shown globally to various audiences
New Markets Expansion - Helped set up and manage festivals international growth efforts In the US & UK markets through various activations, programs and community based events, which lead to International attendance increase 250%

Project Manager & Business Analyst - Strategic Change Group

Credit Suisse - Full Time
Feb 2011 - Sep 2013 · 2 yrs 8 mos
SCG is a dedicated project management and business analysis function that spans all products within Operations. SCG works in partnership with Operations line managers to deliver their change programs—working with IT on developing business specifications for testing and implementation.

Certifications

Languages

English

Education

American International College
MBA, International Business
Northeastern University
BA, Political Science

Case Studies

180%
increase in reach in new markets

Influencer Marketing for Gidi Cultural Festival

180% increase in reach in new markets

Client Verified

I worked with Eclipse Live agency to create a multi layered social media and marketing campaign for Gidi Cultural Festival. We achieved success by growing awareness across USA & European markets as well as increasing reach by 180%

How we did it

- Created marketing approach, deliverables and programs - Managed logistics, scheduling and deliverables - Vetted and selected influencers as well as pairing them with relevant marketing programming - Creative direction behind content drivers and deliverables for influencers - Project timeline and management

What clients are saying

We loved having Alex to spearhead this project for us at Eclipse Live. He managed to grow our reach in new markets exceeding our expectations in his management of a new marketing initiative we never did own our own. His attention to detail and go getter attitude really made this all come together.
Chin Okeke, Founder & Director at Eclipse Live
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