Expertise in paid social, campaign creation and management for brands, content creation and curation.
— Virgin Atlantic
— Grey Goose
— Civil Jewelry
— Eclipse Live
— Reform Alliance
Civil Jewelry · Contract
2017 - present
Talent & Partnership Management - work closely with teams to manage brand ambassadors, Influencers and athletes to execute agreements and delivery
Activations - Manage all brand activations budgets, vendors, contracts and talent along side teams ensuring maximum exposure met.
Marketing & Social - Direct and oversee content strategy and delivery, management of content calendar and execution with social media teams ensuring that brand identity Is matched across all channels. Create marketing campaigns to drive growth and acquisition.
Content Creation - oversee the conceptualization, treatment and production of product shoots, campaigns and social content
Website Dev - Oversee website management inclusive of product content, page design and functionality
84 Projects · Full-time
May 2016 - Present · 5 yrs 11 mos
Brand Strategy - work with clients (brands, influencers, production company) to oversee marketing, strategy & project delivery through to completion.
Project Management - working closely with client as lead oversight project timeline, execution and delivery
Business Development - sourced new business through networking, outreach, and hands on management of clients and client relationships.
Marketing - developing marketing strategies and content delivery
Artist Development - educate artists, songwriters, & producers on techniques, acquired skills, business and education of songwriting, recording and compositions from start to finish
Composition & Production - work with artists, songwriters and producers to create original song composition Including songwriting and production
Gidi Culture Fest · Contract
Dec 2017 - Mar 2020 · 2 yrs 4 mos
Brand Partnership Management - oversee development of vendors & brands partnering with festival from pitch to delivery. Delegate tasks to team to complete comprehensive strategy
Talent Relations - develop partnership opportunities with artists & influencers, manage delivery of partnerships with brands
Marketing - content strategy and delivery, managing content teams to deliver suitable content for partners, socials, digital and website.
Content Creation - produced a documentary in partnership with the festival surrounding talent and attendee experience, shown globally to various audiences
New Markets Expansion - Helped set up and manage festivals international growth efforts In the US & UK markets through various activations, programs and community based events, which lead to International attendance increase 250%
Credit Suisse - Full Time
Feb 2011 - Sep 2013 · 2 yrs 8 mos
SCG is a dedicated project management and business analysis function that spans all products within Operations. SCG works in partnership with Operations line managers to deliver their change programs—working with IT on developing business specifications for testing and implementation.
I worked with Eclipse Live agency to create a multi layered social media and marketing campaign for Gidi Cultural Festival. We achieved success by growing awareness across USA & European markets as well as increasing reach by 180%
We loved having Alex to spearhead this project for us at Eclipse Live. He managed to grow our reach in new markets exceeding our expectations in his management of a new marketing initiative we never did own our own. His attention to detail and go getter attitude really made this all come together.