Daryl Oberg | Growth Collective Certified Marketer

Verified Talent

Well-versed in the digital marketing industry. Experienced with digital paid advertising in the B2B and B2C markets. LinkedIn, Google Ads, and Digital Marketing Strategy Consulting Services.

I am able to help as a consultant or my team can manage ads for you making me flexible to your company's requirements.

Let's make that wasted advertising ad spend profitable again and give your overall marketing strategy a lift!

Schedule Free Consultation

Well-versed in the digital marketing industry. Experienced with digital paid advertising in the B2B and B2C markets. LinkedIn, Google Ads, and Digital Marketing Strategy Consulting Services.

I am able to help as a consultant or my team can manage ads for you making me flexible to your company's requirements.

Let's make that wasted advertising ad spend profitable again and give your overall marketing strategy a lift!

Schedule a Consultation

Worked With

— globallifesciencesalliance.com

— Northern Constructors LTD

Case Studies

Reduced traffic cost while increasing quality for UpHero

Collaborated with Blackbean Industrial Marketing to improve Google ads performance for a technical industry

Specialty Areas

B2B Marketing

Growth Marketing

Paid Search

Paid Social

Analytics

Vertical Experience

Lead Generation

B2B

Technology

B2C

Professional Services

Tools

Hubspot

Google Analytics

Google Ads

Google Tag Manager

YouTube Ads

LinkedIn Ads

Skills

Lead Generation

PPC Strategy

LinkedIn Marketing

Google Ads

Paid Search Strategy

PPC Audits

LinkedIn Advertising

B2B Digital Marketing

PPC Management

Recent Roles

Company Owner

AYD Internet Marketing | 2014- Present

We help established companies already investing in marketing and looking to expand it more profitably.
We can save you money and create a new strategy around paid advertising, social media strategy brand awareness, and Google search to increase the number of people aware of your service or product and ready to buy.
We work with B2B or B2C companies and work with clients all over North America.

Digital Advertising Director

Global Life Sciences Alliance | 2021- Present

Working with the marketing team and other team members to create marketing strategies that help drive client acquisition for the business development team and our clients in life sciences industry. Serving primarily Pharma, CRO's (clinical research organizations), and technology companies.
Advertising strategy including LinkedIn ads is one of the core functions I help the team with. Along with the strategy and putting the right tools and technology in place to create fluid systems for GLSA.

Certifications

Advertising on LinkedIn

July 2021

Inbound Marketing

October 2021

HubSpot Marketing Software

October 2021

Education

Case Studies

Increase CTR by 40% and lowered CPC by 30%

More qualified website traffic for less using Google Ads

Reduced traffic cost while increasing quality for UpHero

Increase CTR by 40% and lowered CPC by 30% More qualified website traffic for less using Google Ads

Client Verified ✓

Achieved laser focused search traffic by excluding lower intent search terms that weren't generating calls their dental client. They spent less to acquire a lead and got more calls!

How we did it

-Added a more extensive Negative Keyword list -Added highly targeted keywords -Worked with them to tailor ads for a better click through rate -Setup and structured the campaign to best manage the ad budget

What clients are saying

I hired Daryl to take a look at my AdWords. Wow! What an improvement. Now I personally have 20 years in marketing, but working with him was a Big Wakeup Call to me. Never ever UNDERESTIMATE the power of hiring a specialist. He is a PPC expert who increased my ROI plus gave me better ad results.

Keith Evans, Owner at UpHero

Lead Generation +35%

Working together we got more leads without spending more

Collaborated with Blackbean Industrial Marketing to improve Google ads performance for a technical industry

Lead Generation +35% Working together we got more leads without spending more

Client Verified ✓

We refined the Google Ads audience we were targeting with extensive research on exclusions to help get primarily relevant traffic. Also worked with them on ideas to improve the landing page content while they improved page speed.

How we did it

-Worked together on new landing content with them to help guide more clicks to sales -Added an extensive list of negative keywords to block a large portion of clicks that were not relevant -Restructured the ad campaign to help reduce the cost per lead and increase lead volume -The agency improved the landing page load speed which helped them get more clicks for less and more sales

What clients are saying

Daryl provided valuable consultation, strategic, and implementation services for a variety of B2B and B2C search advertising campaigns. Working with our team, Daryl helped us significantly increase lead generation and profitability in challenging local and international markets. His dedication to keyword research and thorough understanding of search advertising best practices proved invaluable in managing advertising accounts where our team was stretched beyond capacity.

Grant Hendricks, Marketing Director at Blackbean Industrial Marketing