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Open to FTE

Daryl Oberg

Canada
$125
/hr
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Verified Talent
More info

Are you challenged with the effectiveness of your current digital marketing approach? We can help with that and make you more profitable, support you finding your prospects and increase your ROI.
Let’s discuss your Digital Marketing initiatives and find new pathways to deliver your messaging to the right audience. My team will find tailored solutions to meet your needs.
We help you with platforms such as LinkedIn, Google, and build a strategy to deploy them successfully.
“Daryl provided valuable consultation, strategic, and implementation services for a variety of B2B and B2C search advertising campaigns. Working with our team, Daryl helped us significantly increase lead generation and profitability in challenging local and international markets. His dedication to keyword research and thorough understanding of search advertising best practices proved invaluable in managing advertising accounts where our team was stretched beyond capacity.”
-Grant Hendricks
BlackBean Industrial marketing - Employee Success Manager

Schedule Free Consultation

Are you challenged with the effectiveness of your current digital marketing approach? We can help with that and make you more profitable, support you finding your prospects and increase your ROI.
Let’s discuss your Digital Marketing initiatives and find new pathways to deliver your messaging to the right audience. My team will find tailored solutions to meet your needs.
We help you with platforms such as LinkedIn, Google, and build a strategy to deploy them successfully.
“Daryl provided valuable consultation, strategic, and implementation services for a variety of B2B and B2C search advertising campaigns. Working with our team, Daryl helped us significantly increase lead generation and profitability in challenging local and international markets. His dedication to keyword research and thorough understanding of search advertising best practices proved invaluable in managing advertising accounts where our team was stretched beyond capacity.”
-Grant Hendricks
BlackBean Industrial marketing - Employee Success Manager

Special Offers

Special Offers

Retainer Discount

10
%

Special Offers

Retainer Discount

10
%

Special Offers

Monthly retainer

$
125

Monthly retainer

$
125

Worked With

— Global Life Science Alliance (https://globallifesciencesalliance.com/) where I am the current marketing director of advertising
— Blackbean Industrial B2B Marketing Agency (https://blackbeanmarketing.com/) as a contract PPC specialist
— Beach Home Inspections

Case Studies

Specialty Areas

B2B Marketing
Growth Marketing
Paid Search
Paid Social
Analytics

Vertical Experience

Lead Generation
B2B
Technology
B2C
Professional Services

Tools

Hubspot
Google Analytics
Google Ads
Google Tag Manager
YouTube Ads
LinkedIn Ads

Skills

Lead Generation
Demand Generation
Brand Marketing
PPC Strategy
LinkedIn Marketing
Google Ads
Paid Search Strategy
PPC Audits
LinkedIn Advertising
B2B Digital Marketing
PPC Management
Growth Marketing

Recent Roles

Company Owner

AYD Internet Marketing | 2014- Present

Digital marketing and advertising strategies that are uniquely designed to increase prospect acquisition efforts for your organization. Offering a collaborative approach makes us a great solution for your organization.
When working with us you can expect honesty and integrity with a focus on continually improving. Whether it’s paid advertising, digital marketing strategy, or a quick account review. The focus is always on creating a memorable experience with results to back it up.

Global Life Sciences Alliance | Digital Advertising Director | 2021 - Present

Working with the marketing team and other team members to create marketing strategies that help drive client acquisition for the business development team and our clients in the life sciences industry. Serving primarily Pharma, CRO's (clinical research organizations), and technology companies.
Advertising strategy including LinkedIn ads is one of the core functions I help the team with. Along with the strategy and putting the right tools and technology in place to create fluid systems for GLSA.

Certifications

Advertising on LinkedIn
July 2021
Inbound Marketing
October 2021
HubSpot Marketing Software
October 2021

Languages

English

Education

Case Studies

Increase CTR by 40% and lowered CPC by 30%
More qualified website traffic for less using Google Ads

Reduced traffic cost while increasing quality for UpHero

Increase CTR by 40% and lowered CPC by 30% More qualified website traffic for less using Google Ads

Client Verified

Achieved laser focused search traffic by excluding lower intent search terms that weren't generating calls their dental client. They spent less to acquire a lead and got more calls!

How we did it

-Added a more extensive Negative Keyword list -Added highly targeted keywords -Worked with them to tailor ads for a better click through rate -Setup and structured the campaign to best manage the ad budget

What clients are saying

I hired Daryl to take a look at my AdWords. Wow! What an improvement. Now I personally have 20 years in marketing, but working with him was a Big Wakeup Call to me. Never ever UNDERESTIMATE the power of hiring a specialist. He is a PPC expert who increased my ROI plus gave me better ad results.
Keith Evans, Owner at UpHero
Lead Generation +35%
Working together we got more leads without spending more

Collaborated with Blackbean Industrial Marketing to improve Google ads performance for a technical industry

Lead Generation +35% Working together we got more leads without spending more

Client Verified

We refined the Google Ads audience we were targeting with extensive research on exclusions to help get primarily relevant traffic. Also worked with them on ideas to improve the landing page content while they improved page speed.

How we did it

-Worked together on new landing content with them to help guide more clicks to sales -Added an extensive list of negative keywords to block a large portion of clicks that were not relevant -Restructured the ad campaign to help reduce the cost per lead and increase lead volume -The agency improved the landing page load speed which helped them get more clicks for less and more sales

What clients are saying

Daryl provided valuable consultation, strategic, and implementation services for a variety of B2B and B2C search advertising campaigns. Working with our team, Daryl helped us significantly increase lead generation and profitability in challenging local and international markets. His dedication to keyword research and thorough understanding of search advertising best practices proved invaluable in managing advertising accounts where our team was stretched beyond capacity.
Grant Hendricks, Marketing Director at Blackbean Industrial Marketing
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