ClickCease
Verified Talent

Farhia Jabbar

Pakistan
$200
/hr
Verified Talent

Marketing and communications professional with an MBA, having 18 years of hands-on experience in corporate communications, public relations, crisis management, marketing management, corporate social responsibility, sustainability initiatives, strategic planning and business development. A skilled leader, who has recruited, trained, led and developed teams with effective team management. Performance-oriented professional with a proven track record in enhancing service quality, effective workflow processes, marketing strategy formulation and managing profitable relationships. Has strong problem-solving skills and operational expertise in the corporate structure. Strategic planner deploying a participative management style of business growth with business development strategies. Proactive change agent believing in empowerment and promoting productivity that results in value-added customer service. Well connected with the media and communications fraternity of Pakistan.

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Marketing and communications professional with an MBA, having 18 years of hands-on experience in corporate communications, public relations, crisis management, marketing management, corporate social responsibility, sustainability initiatives, strategic planning and business development. A skilled leader, who has recruited, trained, led and developed teams with effective team management. Performance-oriented professional with a proven track record in enhancing service quality, effective workflow processes, marketing strategy formulation and managing profitable relationships. Has strong problem-solving skills and operational expertise in the corporate structure. Strategic planner deploying a participative management style of business growth with business development strategies. Proactive change agent believing in empowerment and promoting productivity that results in value-added customer service. Well connected with the media and communications fraternity of Pakistan.

Worked With

— Dawood Hercules Corporation

— Pfizer

— Novartis

— Indus Motor

— Samsung

— Daraz

— Dawood Hercules Corporation Ltd

— Shamrock Communications (Pvt) Ltd.

— Xenith Public Relations

— Corporate and Marketing Communications

— Team Writers

— Cupola Pakistan

— Millennium Media, Karachi, Pakistan

Case Studies

Specialty Areas

PR & Communications
Content Marketing

Vertical Experience

Finance
Pharma
Ecommerce
Logistics

Tools

Miro
Trello

Skills

Strategic Communications Planning & Execution
Crisis Management
Thought Leadership
Content Development
S-Suite Communication
Profile Building

Recent Roles

Head Of Communications

Dawood Hercules Corporation Ltd | 2020- Present

Communication Specialist

Dawood Hercules Corporation Ltd | 2020- Present

Chief Operating Officer

Shamrock Communications (Pvt) Ltd. | 2018- 2019

Account Director

Xenith Public Relations | 2018- 2018
  • Proactively managing all accounts including Engro Corp., Haleeb Foods Ltd, Faysal Bank, Mango, Splash, Women’s Secret, (Akgalleria, Alkaram), EMI, Martin Dow to name a few. Key responsibilities comprise of team management, handling all PR activities, content development, crisis handling, media relationship building etc. integrating PR activities in the digital platform by making innovative digital marketing and PR plans, giving brands visibility across all media platforms, bloggers interaction and meet up.

Account Director

Corporate and Marketing Communications | 2016- 2017
  • I handled key accounts at CMC. Responsibilities involved managing the team, executing all PR related activities of the accounts like crisis management, media relations, events, press conferences, media handling, media tour and interviews. All content related activities including articles, annual reports, quarterly reports, interviews, press releases and opinion pieces etc. Making short term and long term PR plans for the prospective and existing clients.

Communications Business Owner

Team Writers | 2007- 2016
  • Established own business and is effectively managing a team of 35 writers providing assistance to international clients in business communications, proposals, content production, editing, mentoring PhD theses. Ensuring timely delivery and an exceptional quality of services by handling client queries, providing training to professional writers, maintaining coordination with clients and sustaining strict control over quality. Executing exemplary post-delivery services for customers with the aim of getting repeat customers. Maintaining website and handling social media marketing are essential part of work role.

Corporate Communications and Marketing Manager

Cupola Pakistan | 2005- 2006
  • Assisted in the design of marketing strategies of fast-food franchise KFC. Also had a major and achievements role in establishing one-of-its-kind “Deaf KFC” operated by hearing-impaired employees where the execution of the task and coordination between different departments of the firm was undertaken. In-charge of Cupola Cares Foundation Trust where I raised and allocated funds sponsoring underprivileged schools. Successful expansion of Cupola Cares Foundation Trust from 30 to 30,000 students. One-person team for their in-house magazine “In-focus” with a monthly readership of 25,000 people. Responsibilities included content, design layout and the distribution of the magazine.

Deputy Editor-Money Magazine

Millennium Media, Karachi, Pakistan | 2003- 2005
  • Formulated effective long-term growth and marketing strategies for the fortnightly magazine
    and achievements that reached a readership of 10,000 within one year of its inception. Was responsible for the content, layout design and coordination of a team of five team members. Wrote well researched cover stories on business leaders, opinion shapers and covered multiple interviews of key personalities including Hans Dewaele and Jahangir Siddiqui etc. Designed articles about the varied industries conducting competitive and comparative analyses. Also designed content for the magazine’s website.

Certifications

Certificate of Director Education
December 2021
Management of International Developement: Towards Agenda 2030
October 2021
Google Adsense
January 2016

Education

Institute of Business Administration
MBA Business Administration, Marketing
St. Josephs College Karachi Pakistan
BA Economics Statistics and Psychology

Case Studies

70%

Hybrid workplace

70%

Client Verified

A research analysis and communication plan for hybrid work model

How we did it

Conducted a qualitative research and derived results. Consulted subject matter experts Made an implementation strategy Introduced various tools that facilitated the communication during hybrid work model Trained leadership

What clients are saying

Farhia is a seasoned professional. She is a leader and has helped us significantly especially in our internal and external communication and execution. She is dependable and her work is exceptional. Her specialty is surely C-suite communications.
Thomas Fredrick, VP marketing and communications at Team Writers
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