Farhia Jabbar

Head Of Communications

Dawood Hercules Corporation Ltd | 2020- Present

Communication Specialist

Dawood Hercules Corporation Ltd | 2020- Present

Chief Operating Officer

Shamrock Communications (Pvt) Ltd. | 2018- 2019

Account Director

Xenith Public Relations | 2018- 2018

• Proactively managing all accounts including Engro Corp., Haleeb Foods Ltd, Faysal Bank, Mango, Splash, Women’s Secret, (Akgalleria, Alkaram), EMI, Martin Dow to name a few. Key responsibilities comprise of team management, handling all PR activities, content development, crisis handling, media relationship building etc. integrating PR activities in the digital platform by making innovative digital marketing and PR plans, giving brands visibility across all media platforms, bloggers interaction and meet up.

Account Director

Corporate and Marketing Communications | 2016- 2017

• I handled key accounts at CMC. Responsibilities involved managing the team, executing all PR related activities of the accounts like crisis management, media relations, events, press conferences, media handling, media tour and interviews. All content related activities including articles, annual reports, quarterly reports, interviews, press releases and opinion pieces etc. Making short term and long term PR plans for the prospective and existing clients.

Communications Business Owner

Team Writers | 2007- 2016

• Established own business and is effectively managing a team of 35 writers providing assistance to international clients in business communications, proposals, content production, editing, mentoring PhD theses. Ensuring timely delivery and an exceptional quality of services by handling client queries, providing training to professional writers, maintaining coordination with clients and sustaining strict control over quality. Executing exemplary post-delivery services for customers with the aim of getting repeat customers. Maintaining website and handling social media marketing are essential part of work role.

Corporate Communications and Marketing Manager

Cupola Pakistan | 2005- 2006

• Assisted in the design of marketing strategies of fast-food franchise KFC. Also had a major and achievements role in establishing one-of-its-kind “Deaf KFC” operated by hearing-impaired employees where the execution of the task and coordination between different departments of the firm was undertaken. In-charge of Cupola Cares Foundation Trust where I raised and allocated funds sponsoring underprivileged schools. Successful expansion of Cupola Cares Foundation Trust from 30 to 30,000 students. One-person team for their in-house magazine “In-focus” with a monthly readership of 25,000 people. Responsibilities included content, design layout and the distribution of the magazine.

Deputy Editor-Money Magazine

Millennium Media, Karachi, Pakistan | 2003- 2005

• Formulated effective long-term growth and marketing strategies for the fortnightly magazine
  and achievements that reached a readership of 10,000 within one year of its inception. Was responsible for the content, layout design and coordination of a team of five team members. Wrote well researched cover stories on business leaders, opinion shapers and covered multiple interviews of key personalities including Hans Dewaele and Jahangir Siddiqui etc. Designed articles about the varied industries conducting competitive and comparative analyses. Also designed content for the magazine’s website.