Hi, I'm Jerry.
I lead and advise Series A to Series D SEO teams. My skills are in scaling content teams and creating content strategies that marry brand, product marketing and data to reach business goals.
I've spent the better half of my career working in the trenches doing SEO as an individual contributor. Even though I mostly manage and consult now, I continue to get my hands dirty in the execution so that my skills remain sharp.
And because I've been deeply involved throughout my career with the outcomes of my SEO campaigns, I know what strategies drive more clicks to your bottom line.
My areas of competence are:
SEO: content strategy, on-page SEO, product marketing, technical SEO, Local SEO, site architecture
Industries: Software, FinTech, EdTech, Automotive, Marketplaces, Beauty
Business Types: SaaS, B2B, B2C, Ecommerce
Other Skills: managing, operational execution, communicating simply, data analysis
— 1. Homebase (joinhomebase.com) - Scheduling Software for SMBs, SaaS
— 2. Wealthsimple (wealthsimple.com) - FinTech, app
— 3. Format (format.com) - Website builder for photographers, SaaS
— 4. Whimsical (whimsical.com) - Online collaborative whiteboard, SaaS
— 5. OneClass (oneclass.com) - EdTech, SaaS
— 6. Kabo (kabo.co) - Dog food company, Ecommerce
— 7. ChannelMix (channelmix.com) - Data analytics, SaaS
— 8. S&L Beauty Company (slbeautyco.com) - Beauty products, Ecommerce
— 9. OneLocal (onelocal.com) - Digital Marketing agency
— 10. Strictly Auto Parts (strictlyautoparts.ca) - Automotive marketplace, Ecommerce
English
Identify key topics in our industry to expand and explore by commercial intent, work with front-end devs, back-end devs, designers, copywriters to develop landing pages that scale horizontally across the topic. Built 180 landing pages in 12 months to cover these topics to achieve these results. Identified existing articles that were generating most revenue in past, refreshed the articles with additional keyword research, CRO and content structuring.
Because numbers speak for themselves, here's a quantitative praise for our friend Jerry who has been a veritable unstoppable machine in SEO.... Since April compared to the first half of the fiscal year: PRODUCTION: Jerry oversaw the design, production and launch of over 150 landing pages. RANKINGS: • The number of keywords ranking in the Top 3 of Google has grown by 52% • The number of keywords ranking in the Top 10 of Google has grown by 20% • The number of keywords ranking in the Top 20 of Google has grown by 14%In other words, we are moving many keywords higher in search engine search results, which is diversifying our reach and increasing visits. VISITS: The numbers of clicks received on Google searches on our SEO cluster has increased by 149%. In other words, the cluster of many landing pages used to generate an average of 164 clicks per day, which has since grown to 438 per day, and recently got another bump to 645 clicks per day last month. TRIALS: The average number of trials generated from Organic every week has grown by 17% - still looking at the second half of FY21 compared to the first half. Our friend Jerry is a killer and it's an absolute pleasure to work with him!
