ClickCease
Verified Talent

Jerry Zheng

Toronto, Canada
$155
/hr
Verified Talent

SEO Manager with agency-side experience and demonstrated history of working in SAAS companies. Skilled in Enterprise SEO, Ecommerce SEO, Local SEO, content creation and distribution, growth and analytics.

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SEO Manager with agency-side experience and demonstrated history of working in SAAS companies. Skilled in Enterprise SEO, Ecommerce SEO, Local SEO, content creation and distribution, growth and analytics.

Worked With

— 1. Wealthsimple (wealthsimple.com)
— 2. Format (format.com)
— 3. Whimsical (whimsical.com)
— 4. OneClass (oneclass.com)
— 5. Kabo (kabo.co)
— 6. OneLocal (onelocal.com)
— 7. Strictly Auto Parts (strictlyautoparts.ca)

Case Studies

Specialty Areas

SEO
Product Marketing

Vertical Experience

SaaS

Tools

Ahrefs
SEMRush
Google Adwords
Google Suite
GetStat

Skills

Keyword Research
Content Marketing
Content Management
Product Marketing
Website Architecture & Customer Flows
On-Page SEO
Off-Page SEO
Funnel Creation
Technical SEO

Recent Roles

SEO Manager

Wealthsimple | 2022 - Present

SEO Manager

Format | 2021- 2022
  • Primary functions are strategizing and executing on programmatic SEO, organic search forecasting, building content clusters, log file analysis, technical SEO upkeep, page speed improvements, site architecture and data analysis.
  • Year-over-year results:
    -Magazine (blog): 76% increase in trial subscriptions from organic search traffic.
    -Website (minus magazine): 33% increase in trial subscriptions from organic search traffic.
    -Overall: 41% increase in trials from organic search traffic YoY
  • Vanity:
    -Worked with designers, front-end devs, back-end devs, content writers to produce 180 landing pages for SEO in 12 months.
    -Consulted on SEO considerations, i.e. site architecture, for building an online marketplace platform.
    -Strategized site architecture for directory site.

Senior SEO Specialist

Format | 2021- 2021

Senior SEO Specialist

OneLocal | 2019- 2021
  • I oversee our SEO product and lead our team to drive positive ROI for our SMB customer.
  • Lead a cross-functional team of SEO specialists and content writers to drive our SEO product roadmap, strategy, and long term vision
  • Primary in the hiring, promotion and expansion of my team
  • Grew LocalSEO product client base from 40 to 150+ in 12 months (260%)
  • Reduced the time of our content delivery to clients by 71%
  • Developed a scalable freelancer infrastructure to coordinate web design, copywriting, and technical SEO tasks with over 50 freelancers
  • Built our SEO customer journey processes from start to finish: keyword research, content creation, internal linking, analytics setup, GMB optimization, citations audit, citations, linkbuilding, technical SEO audit, conversion rate optimization and content audit
  • Lead on keyword automation and meta description automation project
  • Collaborate with the customer success, sales, delivery and tech teams to develop quality user experience of the LocalSEO product
  • Use Supermetrics + Regex + Google Analytics, Search Console and SEMRush to build various dashboards analyzing our client and internal success

Growth Marketing (SEO)

OneClass | 2017- 2019
  • Multi-faceted marketer with experience in SEO, content creation and guerrilla marketing.
  • Produced content that appeared on numerous publications (Vice, FOX News, iHeartRadio, Toronto Sun, London Free Press, The Kingston-Whig, Waterloo Chronicle, 1010 WCSI, Lite 106.5, .edu websites, etc.), receiving high-quality backlinks as a result.
  • Experienced with SEO tools: Majestic, Ahrefs, SEMRush, STAT, Link Research Tools, TermExplorer, Moz.
  • Experienced with Google Adwords, keywords research, link-building, email outreach and content creation.
  • Built and now currently maintain an entire remote worker infrastructure involving operations specialists and customer support, supporting all departmental initiatives I'm responsible for.
  • Responsible for maintaining 50+ communities that had members ranging from 1,000 - 10,000.
  • Responsible for managing in-house and remote personnel in three departments simultaneously: campus ambassador program, content acquisition and on-campus marketing campaigns.

  • Designed and maintained our primary user conversion funnel with a chatbot (ManyChat) to acquire content, relieve customer support issues and launch entire marketing campaigns.

  • Regularly provide data-intensive reports measuring key metrics on a weekly basis.

Business Development Manager

Grabb Mobile Inc | 2016- 2017

News Reporter

Queen's Journal | 2011- 2014
  • For three years, I covered the women's basketball team. During that time, I interviewed players and coaches, produced weekly news reports that captured human and emotional aspects of the players' journey throughout the season.

Certifications

Education

Case Studies

Magazine (blog): 76% increase in trial subscriptions from organic search traffic.
Website (minus magazine): 33% increase in trial subscriptions from organic search traffic. Overall: 41% increase in trials from organic search traffic YoY

76% increase in trial subscriptions from organic search traffic YoY

Magazine (blog): 76% increase in trial subscriptions from organic search traffic. Website (minus magazine): 33% increase in trial subscriptions from organic search traffic. Overall: 41% increase in trials from organic search traffic YoY

Client Verified

Identify key topics in our industry to expand and explore by commercial intent, work with front-end devs, back-end devs, designers, copywriters to develop landing pages that scale horizontally across the topic. Built 180 landing pages in 12 months to cover these topics to achieve these results. Identified existing articles that were generating most revenue in past, refreshed the articles with additional keyword research, CRO and content structuring.

How we did it

-Keyword Research -Content Funnel and Intent Mapping -On-Page Structure -Programmatic scaling all of all content clusters -Designed landing page wireframe -Work with frontend devs, backend devs, designers, copywriters, content writers, CRO agency to produce landing pages.

What clients are saying

Because numbers speak for themselves, here's a quantitative praise for our friend Jerry who has been a veritable unstoppable machine in SEO.... Since April compared to the first half of the fiscal year: PRODUCTION: Jerry oversaw the design, production and launch of over 150 landing pages. RANKINGS: • The number of keywords ranking in the Top 3 of Google has grown by 52% • The number of keywords ranking in the Top 10 of Google has grown by 20% • The number of keywords ranking in the Top 20 of Google has grown by 14%In other words, we are moving many keywords higher in search engine search results, which is diversifying our reach and increasing visits. VISITS: The numbers of clicks received on Google searches on our SEO cluster has increased by 149%. In other words, the cluster of many landing pages used to generate an average of 164 clicks per day, which has since grown to 438 per day, and recently got another bump to 645 clicks per day last month. TRIALS: The average number of trials generated from Organic every week has grown by 17% - still looking at the second half of FY21 compared to the first half. Our friend Jerry is a killer and it's an absolute pleasure to work with him!
Davy Bour, Head of Acquisitions at Format
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