Jill Parkinson

Freelance Media Planner | Owner

Neat Digital | 2019 - Present

• Direct and programmatic media planning
• Decreased cost per lead by 70% for a client in private aviation using programmatic.
• "We contracted with Jill to plan and buy email newsletters. The buys she recommended were cost effective. She even negotiated 50% off with one publisher! She has a great process in place and is very organized." - Hilary Murdock, Senior Director - Head of Product Marketing, Threekit
• "Jill is one of the most talented freelancers (def a rockstar!) I ever worked with. Great communication skills, always showing and delivering on time, and her quality was beyond what we expected. Totally recommend her!" - Jorge Chiliseo, Head of Marketing Operations, 1o8 Agency

Senior Media Planner

Axis41, A Merkel Company | 2018 - 2019

• Managed millions in ad spend for DigitalOcean and Micron Technology.
• Decreased DigitalOcean's cost per conversion QOQ by 71%, 67%, 36%, and 37% for direct media while increasing conversions.
• Planned direct (display, email newsletter, podcast) and programmatic buys.
• Trafficked campaigns and optimized creatives in Google Campaign Manager (DCM)
• "Really appreciate Jill’s patience and flexibility through all of our changes we’ve thrown her way. She has been incredibly responsive and proactive. Jill’s hustle and relentless problem solving efforts did not go unnoticed." - Sam Coren, Senior User Acquisition Manager, DigitalOcean

Digital Marketing Strategist

Little Unicorn | 2016 - 2018

• Grew number of retailers in 21 states from 50 to 96 in six months
• Planned and executed paid Facebook, Instagram, Pinterest, and programmatic campaigns based on Shopify and Google Analytics data
• Increased online sales by implementing on-site reviews, updating product photography, and implementing digital asset management system

Administrative Assistant

National Federation of the Blind | 2010- 2012

• Sent promotional emails about statewide events using MailChimp
• Organized member records and tracked local involvement using Excel
• Assisted with event planning and hosting