Why Stuff Sucks®
SEO Consultant
September 2012 - Present (9 years 7 months)
Organic SEO Consultant focused on search engine optimization that increases quality links + ranking + traffic + leads + sales
As the situation warrants, I’m happy to take on engagements from a few to 12+months
As your Search Engine Optimization Consultant, I specialize in the following areas:
- Technical SEO
- UX related SEO
- SEO audit- Keyword research/strategy
- Content strategy
- Content briefs & article editing
- Local SEO
- Quality link building
- Project Management
Industry Expertise: B2B, Manufacturing/Industrial, Startups, University/College, Security, SaaS, Marketing, E-Commerce, D2C, & Local SEO. Compared to hiring an agency, my independent SEO consulting delivers direct access to an experienced expert, flexible engagement, streamlined workflows, agile 2 week sprints, and fair pricing. With my consultative and deeply educational approach, I’m a delight to work with…at least that’s what my current & previous clients tell me!
Okta
SEO Consultant
July 2021 - Present (9 months)
Areas of engagement: Content audit & strategy for help & support sites. Audit focused on a qualitative analysis of competitors + quantitative SEO optimization. Strategy focused on 3 actionable strategies in 3 areas (content organization, content presentation, & keyword strategy).
Content audit & strategy for Coveo site search (federated search) for help& support sites tracking both user & agent journeys, including a focus on Salesforce UX + keyword optimization
Tools used: Ahrefs, SEM Rush, Google Search Console, Google Analytics, Google Slides/Docs/Sheets, Asana
DeepStream Technologies
SEO Consultant
November 2021 - Present (5 months)
Areas of engagement: Competitor research (direct & indirect), Quick win strategy (striking distance optimization), Product page strategy, Content article strategy/briefs/editing, Infographic strategy, Backlink strategy and outreach, Technical SEO, Local SEO
Tools used: Ahrefs, SEM Rush, Surfer SEO, PageSpeed Insights, Screamingfrog, Google Search Console, Google Analytics, Google Slides/Docs/Sheets
Majestic Steel USA
Search Engine Optimization Consultant
November 2021 - Present (5 months)
New York City Metropolitan Area
Areas of engagement: Competitor research (direct & indirect), Quick win strategy (striking distance optimization), Product/service page strategy, Content article strategy, Backlink strategy and outreach, Technical SEO, Local SEO
Tools used: Ahrefs, SEM Rush, Surfer SEO, PageSpeed Insights, Screamingfrog, Google Search Console, Google Analytics, Google Slides/Docs/Sheets
Alsco
Search Engine Optimization Consultant
March 2021 - Present (1 year 1 month)
Salt Lake City Metropolitan Area
Areas of engagement: Backlink strategy and outreach
Tools used: Ahrefs, Mailshake, Google Search Console, SEOJet, Mailreach, Google Analytics, Google Slides/Docs/Sheets
University of Notre Dame
SEO Consultant
June 2021 - September 2021 (4 months)
Areas of engagement: Quick win strategy (striking distance optimization),Internal link strategy, Degree program page strategy, Content briefs & article strategy, Technical SEO
Tools used: SEM Rush, Ahrefs, BrightEdge, Workamajig, Google Search Console, Google Analytics, Google Slides/Docs/Sheets
Imaginasium Inc
Director of Digital & SEO/Content Marketing
May 2017 - March 2021 (3 years 11 months)
Responsible for working with cross-disciplinary teams to provide digital marketing strategy and deliverables including initial discovery, digital marketing, and digital website development management during execution of overall digital initiatives across a range of diverse clients. Responsibilities and accomplishments include:
● Manage website development projects (budgets, scope, user acceptance testing, risk, and milestones) ● Created end-to-end digital marketing plans for clients with strategies to grow website traffic, thought leadership, and conversions (leads and sales) through a variety of digital methods.
● A client saw a 139% increase in SEO traffic as a result of our recommendations.
● Serve as the internal digital subject matter expert, bringing new ideas to client teams to achieve various client business objectives.
● Grew email leads by 136% and 30% for two different clients
● MyHMB.com was developed and launched under my leadership with a tight timeline and budget, also a multi-lingual website
Rasmussen University
Curriculum Development & Subject Matter Expert-Digital Marketing
March 2017 - June 2017 (4 months)
Developed competencies, learning objectives, online lectures, video scripts, widgets, rubrics, and authentic summative assessments for several traditional and CBE (competency based education) courses: Website Development for Businesses Foundations of Digital Marketing Search Engine Optimization and Marketing Strategies Advanced Digital Marketing Strategies
Mr. Rekey Locksmith
Director of Digital & SEO/Content Marketing
April 2016 - March 2017 (1 year)
Architects the digital marketing of several brands (Mr. Rekey, Mr. GarageDoor, & Mr. Ready Clean) to gain engagement, leads, and conversions online. Focus areas are SEO, content marketing (using infographics and email outreach to grow domain authority and generate quality backlinks and social shares), email marketing, social media, call tracking, video, Adwords PPC, and Adroll retargeting. Key Accomplishments:
● Grew revenues by $50,000 with microsite https://seattlelandlordtenantlaws.com/
● Built 1,285 quality white hat backlinks to Rekey.com
● Quality link variation (.edu, .com, high domain authority, local and national)
● Doubled organic SEO web traffic to Rekey.com (118% increase)
● Performed Rekey.com site audit & fixed 1,257 issues negatively affecting SEO
● Created 98 unique (78,413 words of unique copy) city landing pages
● Grew local SEO traffic in 98 cities by 27% and conversions by 12%
● Created 6 highly engaging infographic posts that garnered links and social shares
● Launched second microsite https://seattlelandlordtenantlaws.com/
● Created 15 new YouTube videos
● Launched 9 long form blog posts (29,856 words in total)
● 2 Blog Examples:http://www.rekey.com/locksmith/things-to-look-for-in-a-home-inspection/http://mrgaragedoor.com/diy-garage-storage-organization/
