ClickCease
Verified Talent

Robyn Pineault

Canada
$65
/hr
Verified Talent

A results-driven marketing leader with 10+ years of management experience providing business and marketing solutions to position
global organizations as market leaders in B2C, B2B, and B2G industries. Proven track record of crafting and executing 360 marketing
strategies that result in increased brand awareness, lead generation, and conversion rates. Specialized experience in digital and social
media marketing. Thrives in a fast-paced environment and builds teams with strong autonomous and collaborative skill sets. Talented
at quickly identifying marketing operation gaps with success in implementing processes to increase productivity and business results.

Schedule Free Consultation

A results-driven marketing leader with 10+ years of management experience providing business and marketing solutions to position
global organizations as market leaders in B2C, B2B, and B2G industries. Proven track record of crafting and executing 360 marketing
strategies that result in increased brand awareness, lead generation, and conversion rates. Specialized experience in digital and social
media marketing. Thrives in a fast-paced environment and builds teams with strong autonomous and collaborative skill sets. Talented
at quickly identifying marketing operation gaps with success in implementing processes to increase productivity and business results.

Worked With

— Predictable Revenue

— Rakuten Kobo

— BDO Canada

— TRUEdotDESIGN

— Coulson Group of Companies

— Corel Corporation

— BDO Canada

Case Studies

Specialty Areas

B2B Marketing
Content Marketing

Vertical Experience

Technology
Sales
Professional Services

Tools

Slack
Hubspot
MS Office
GSuite
ConvertKit
Trello
Asana

Skills

Marketing Strategy
Campaign Planning
SEO
Content Marketing
Website Design
Web Development

Recent Roles

Fractional Marketing Consultant/Advisor

Robyn Pineault (Marketing Consultant) | 2022- Present
  • I'm a fractional marketing leader and advisor specializing in B2B marketing. I have over 16 years of experience across a wide range of industries including tech, professional services, aviation, industrial cleaning and sales development.

    GTM Contestant & Community Member

    HYPCCCYCL | 2021- Present
  • HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

    Director of Marketing

    Predictable Revenue™ Inc. | 2021- 2022
  • Led the global marketing strategy for the sales development training company.
  • Audited current marketing strategies and crafted a comprehensive marketing strategy document including optimizations and implementations.
  • Defined a clear ICP, buyer personas and value proposition to position the company in an undifferentiated industry.
  • Grew sales qualified leads (SQLs) and sales accepted leads (SALs) YOY.
  • Increased SQLs to SALs conversion rate within 6 months.
  • Increased coaching & consulting service leads.
  • Shifted martech platforms to establish lead mapping and attribution measurement.

    Director of Marketing

    Coulson Group of Companies | 2020- 2021
  • Led global marketing strategy for the Coulson Group of Companies including Coulson Aviation (aerial firefighting), Coulson Ice Blast (wet and dry ice cleaning technology), and Chances RimRock Gaming Centre & Cypress Restaurant.
  • Devised and implemented global marketing strategies and plans to position 3 divisions as market leaders.
  • Increased Coulson Ice Blast lead generation through SEO and SEM strategy and optimization.
  • Crafted and managed social media marketing strategies across the group of companies.
  • Implemented a new online CRM system for Coulson Ice Blast, which automated leads management and enabled business reporting; trained and coached sales staff to ensure full adoption.
  • Created and executed email marketing automation strategy for Coulson Ice Blast to drive open rates and improve quality of leads.
  • Managed International Public Relations for Coulson Aviation.
  • Responsible for creating new videos for Coulson Aviation to highlight new aircraft and our work as an aerial firefighting company operating globally.
  • Managed a marketing team of 4 direct reports including an SEO Specialist, PPC Specialist, Graphic Designer, Web Developer, and External Agencies.

    Digital Marketing Director

    TRUEdotDESIGN | 2019- 2019
  • Managed client accounts and led the marketing for the agency specializing in strategic marketing, branding and design for the home building industry and professional services.
  • Managed the day-to-day business as an Account Director for a majority of the clients at the agency.
  • Crafted marketing strategies and social media strategies for agency clients.
  • Streamlined website design and development (including QA) process.
  • Reorganized Google Ad onboarding process for new clients to reduce client turnover.
  • Devised social media management calendar process to maximize agent productivity and communication with clients.
  • Key team member on new business pitches.
  • Managed TRUEdotDESIGN marketing for the agency.
  • Notable Achievement:
    - Part of the team that won the GOHBA Sales & Marketing Award for Best Industry Partner Website (2019) for Euro Tile & Stone

Senior Account Manager

TRUEdotDESIGN | 2018- 2019
  • Managed the day-to-day business as a Senior Account Manager for a majority of the clients involved in professional service firms such as architects and lawyers, real estate, home building and the home renovation industry.

    Merchandising Manager - eCommerce (1 Year Mat Leave Contract)

    Corel Corporation | 2017- 2018
  • Led merchandising for the Corel eCommerce team responsible for 7 products.
  • Spearheaded quarterly promotional plans & homepage calendar for the core Corel Products: CorelDraw Graphics Suite, PaintShop, VideoStudio, Painter, WordPerfect, AfterShot, and WinDVD.
  • Managed front-end and back-end operation specialists while working crossline with the email marketing team, PPC specialists, and business analysts.
  • Responsible for implementing A/B site and cart optimization testing
  • Responsible for implementing and analyzing the cross-sell, up-sell and value-add offerings on all core products
  • Responsible for optimizing anti-piracy program
  • Responsible for paid social media strategy & execution
  • Responsible for optimizing PPC landing pages through Split URL tests

    Marketing Manager, Eastern Group

    BDO Canada | 2016- 2017
  • Led the Ontario Lakeland & Atlantic regional marketing team
  • Managed the RFP & Proposal Writing for the region. Increased proposal win rate.
  • Mentored a team of 4 to execute local office sponsorships and advertising.
  • Coordinated annual conference and tradeshow appearances. Increased RSVPs and Attendance YOY.
  • Implemented a new workflow event management system to reduce time spent on event planning.
  • Crafted a regional industry program and business development for Partners and Sr. Managers.
  • Created and implemented employee LinkedIn social media training.

    Senior Integrated Marketing Manager

    Kobo Inc. | 2015- 2016
  • Led integrated brand marketing for the Canadian company selling eBooks, audiobooks, eReaders and tablets.
  • Championed integrated marketing planning process across 6 departments in North and South America, Europe and Australia.
  • Introduced a consolidated social media strategy including paid and organic social media, referral marketing, and customer care. Assisted in launching Instagram with the public relations team.
  • Improved project management processes with the internal creative team.

    Manager, Acquisition Marketing

    Kobo Inc. | 2014- 2015
  • Organized and executed programs with a customer acquisition focus while managing external partnerships.

    Integrated Marketing Manager

    Kobo Inc. | 2013- 2014
  • Organized and liaised with internal departments to execute brand campaigns in North America, South America and our launch in India in the Fall of 2013. Utilized agency & organizational strengths to strategize projects with our internal creative department and outside creative & media agencies.

Certifications

CMO Foundations: Measuring Marketing Effectiveness (ROI)
February 2022
SEO Unlocked
December 2021
Content Experience Certification
April 2021

Education

McMaster University
BA Commerce

Case Studies

+46% conversion rate
from sales qualified leads to sales accepted leads within one year

Increased SQL to SAL Conversion Rate by 46%

+46% conversion rate from sales qualified leads to sales accepted leads within one year

Client Verified

I work with Predictable Revenue to establish marketing automation, lead forms and create lead generation campaigns in HubSpot.

How we did it

- Mapped Lead Attribution - Created Low & High Engagement Marketing Automation - Created Automations Based On Buyer Personas - Launched Lead Generation Campaigns - A/B Tested Emails

What clients are saying

Robyn is an incredible marketing professional who is an exceptional team leader. She is passionate about learning and is constantly pushing herself to grow both personally and professionally. Robyn produces excellent work and is extremely reliable when it comes to executing and delivering on various marketing initiatives. She leads by example and motivates her team to be the best versions of themselves. She has a breadth of knowledge when it comes to marketing and can always be counted on to produce top quality work.
Julian Marcuzzi, VP of Revenue at Predictable Revenue
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