Robyn Pineault

Fractional Marketing Consultant/Advisor

Robyn Pineault (Marketing Consultant) | 2022- Present

• I'm a fractional marketing leader and advisor specializing in B2B marketing. I have over 16 years of experience across a wide range of industries including tech, professional services, aviation, industrial cleaning and sales development.

  GTM Contestant & Community Member

  HYPCCCYCL | 2021- Present

• HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

  Director of Marketing

  Predictable Revenue™ Inc. | 2021- 2022

• Led the global marketing strategy for the sales development training company.
• Audited current marketing strategies and crafted a comprehensive marketing strategy document including optimizations and implementations.
• Defined a clear ICP, buyer personas and value proposition to position the company in an undifferentiated industry.
• Grew sales qualified leads (SQLs) and sales accepted leads (SALs) YOY.
• Increased SQLs to SALs conversion rate within 6 months.
• Increased coaching & consulting service leads.
• Shifted martech platforms to establish lead mapping and attribution measurement.

  Director of Marketing

  Coulson Group of Companies | 2020- 2021

• Led global marketing strategy for the Coulson Group of Companies including Coulson Aviation (aerial firefighting), Coulson Ice Blast (wet and dry ice cleaning technology), and Chances RimRock Gaming Centre & Cypress Restaurant.
• Devised and implemented global marketing strategies and plans to position 3 divisions as market leaders.
• Increased Coulson Ice Blast lead generation through SEO and SEM strategy and optimization.
• Crafted and managed social media marketing strategies across the group of companies.
• Implemented a new online CRM system for Coulson Ice Blast, which automated leads management and enabled business reporting; trained and coached sales staff to ensure full adoption.
• Created and executed email marketing automation strategy for Coulson Ice Blast to drive open rates and improve quality of leads.
• Managed International Public Relations for Coulson Aviation.
• Responsible for creating new videos for Coulson Aviation to highlight new aircraft and our work as an aerial firefighting company operating globally.
• Managed a marketing team of 4 direct reports including an SEO Specialist, PPC Specialist, Graphic Designer, Web Developer, and External Agencies.

  Digital Marketing Director

  TRUEdotDESIGN | 2019- 2019

• Managed client accounts and led the marketing for the agency specializing in strategic marketing, branding and design for the home building industry and professional services.
• Managed the day-to-day business as an Account Director for a majority of the clients at the agency.
• Crafted marketing strategies and social media strategies for agency clients.
• Streamlined website design and development (including QA) process.
• Reorganized Google Ad onboarding process for new clients to reduce client turnover.
• Devised social media management calendar process to maximize agent productivity and communication with clients.
• Key team member on new business pitches.
• Managed TRUEdotDESIGN marketing for the agency.
• Notable Achievement:
  - Part of the team that won the GOHBA Sales & Marketing Award for Best Industry Partner Website (2019) for Euro Tile & Stone

Senior Account Manager

TRUEdotDESIGN | 2018- 2019

• Managed the day-to-day business as a Senior Account Manager for a majority of the clients involved in professional service firms such as architects and lawyers, real estate, home building and the home renovation industry.

  Merchandising Manager - eCommerce (1 Year Mat Leave Contract)

  Corel Corporation | 2017- 2018

• Led merchandising for the Corel eCommerce team responsible for 7 products.
• Spearheaded quarterly promotional plans & homepage calendar for the core Corel Products: CorelDraw Graphics Suite, PaintShop, VideoStudio, Painter, WordPerfect, AfterShot, and WinDVD.
• Managed front-end and back-end operation specialists while working crossline with the email marketing team, PPC specialists, and business analysts.
• Responsible for implementing A/B site and cart optimization testing
• Responsible for implementing and analyzing the cross-sell, up-sell and value-add offerings on all core products
• Responsible for optimizing anti-piracy program
• Responsible for paid social media strategy & execution
• Responsible for optimizing PPC landing pages through Split URL tests

  Marketing Manager, Eastern Group

  BDO Canada | 2016- 2017

• Led the Ontario Lakeland & Atlantic regional marketing team
• Managed the RFP & Proposal Writing for the region. Increased proposal win rate.
• Mentored a team of 4 to execute local office sponsorships and advertising.
• Coordinated annual conference and tradeshow appearances. Increased RSVPs and Attendance YOY.
• Implemented a new workflow event management system to reduce time spent on event planning.
• Crafted a regional industry program and business development for Partners and Sr. Managers.
• Created and implemented employee LinkedIn social media training.

  Senior Integrated Marketing Manager

  Kobo Inc. | 2015- 2016

• Led integrated brand marketing for the Canadian company selling eBooks, audiobooks, eReaders and tablets.
• Championed integrated marketing planning process across 6 departments in North and South America, Europe and Australia.
• Introduced a consolidated social media strategy including paid and organic social media, referral marketing, and customer care. Assisted in launching Instagram with the public relations team.
• Improved project management processes with the internal creative team.

  Manager, Acquisition Marketing

  Kobo Inc. | 2014- 2015

• Organized and executed programs with a customer acquisition focus while managing external partnerships.

  Integrated Marketing Manager

  Kobo Inc. | 2013- 2014

• Organized and liaised with internal departments to execute brand campaigns in North America, South America and our launch in India in the Fall of 2013. Utilized agency & organizational strengths to strategize projects with our internal creative department and outside creative & media agencies.