Tammy | Growth Collective Certified Marketer

Verified Talent

Open to FTE

Verified Talent

I have over 25 years experience in marketing and advertising. I have been a media planner/buyer, as well as a television research director. In addition, I have experience selling digital, television and radio advertising as an Account Executive and a Sales Manager.

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Special Offers

Retainer Discount

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Retainer Discount

Special Offers

Worked With

— Farm Bureau Insurance

— National Highway Safety Administration

— Tennessee Department of Transportation

— WTNZ-TV Fox 43

— Midwest Communications

— WBXX-TV, Knoxville TN

— Caris Healthcare LP

— Tombras

— Mustard Seed Marketing

— Amedisys

— Citadel Broadcasting

— WVLT-TV

— Gorman Vallee Advertising

— Acme Communications

Case Studies

Brand Launch for Prime Senior Living

Specialty Areas

Programmatic

Analytics

Paid Search

Vertical Experience

Retail

Healthcare

Tools

Google Analytics

Google Ads

The Trade Desk

GoogleMyBusiness

Facebook

Facebook Ads Manager

Google adwords

Facebook Analytics

Skills

Attribution

Conversion Tracking

Media Buying

Media Buying Strategy

Traditional Media Research

Recent Roles

WTNZ-TV FOX 43 - LOCKWOOD BROADCAST | 2019- 2022

Local Sales Manager - 2020 - 2022
Senior Account Executive - 2019 - 2020

WJXB-FM/WIMZ-FM/WDKW-FM Marketing Consultant

Midwest Communications | 2016- 2018

Account Executive

WBXX-TV - Lockwood Broadcast, Knoxville TN | 2015- 2015

Account Executive

Hospice Representative

Caris Healthcare LP | 2012- 2015

Hospice sales and marketing.

Research Director

WBXX-TV, Knoxville TN | 2011- 2012

Employed at WBXX-TV (August 2001-April 2004 and July 2011 to September 2012). July 2011 to September 2012 was my second time employed by WBXX-TV.
Key responsibilities included analyzing media and marketing trends to ensure advertising effectiveness on the station.

Media Buyer/Planner

Tombras | 2010- 2011

I was employee at Tombras from May 2000 - August 2001 and rehired October 2010 to July 2011. I was also hired for various freelance projects over the years.
Responsibilities included analyzing media and marketing trends and making advertising recommendations to clients. I also negotiated and purchased advertising in television, radio, outdoor, print and online media.

President

Mustard Seed Marketing | 2010- 2010

Account Executive

Amedisys | 2009- 2010

Account Executive, Research Director, Local Sales Manager

Citadel Broadcasting | 2005- 2008

Marketing Consultant

WVLT-TV | 2004- 2005

Research Director

Acme Communications, WBXX-TV | 2001- 2004

See above for additional employment under new ownership from July 2011 to present.

Media Planner/Buyer

Tombras | 2000- 2001

See above for additional employment with The Tombras Group from October 2010 to July 2011.

Media Buyer/Media Director

Gorman Vallee Advertising | 1996- 1998

Certifications

The Trade Desk Edge Academy Certified: Marketing Foundations

January 2022

Mentoring Others

September 2020

Languages

English

Education

University of Tennessee, Knoxville

BS Communications Advertising

Link to Portfolio

Case Studies

Brand Launch for Prime Senior Living

Client Verified ✓

I began working with Prime Senior Living during construction of their new community in Knoxville, TN. I created and implemented a media strategy that included both traditional and digital media, resulting in their top source of referrals and new residents to the community.

How we did it

- Provided effective marketing solution that included television advertising and digital marketing.
- Search Engine Marketing
- Targeted Addressable Geofencing
- Advanced Targeted Display
- Paid Social
- Amazon PPC

What clients are saying

"Our partnership with Tammy Brooks has been essential during the start-up of our new community. She has provided us with effective marketing strategies that helped build our brand."

Debra Maynard, C.E.O. at Prime Senior Living