Vonnie Williams

Freelance Writer and Content Marketer

Freelance | 2018- Present

• Contribute to publications such as Food & Wine, Eater, Condé Nast Traveler, Serious Eats, and Gastro Obscura (a James Beard Award-nominated food and travel site)
• Write high-profile features, reviews, guides, in-depth reported stories, and more
• Create blog, social, and website content for food, drink & travel brands

Copywriter

Kings Food Markets and Balducci's Food Lovers Market | 2019- 2020

• Led all copy-related efforts associated with the rebranding of Kings, including rewriting the website, refreshing existing materials, and educating the company on the new brand voice, leading to an increase of 50,000 site visitors
• Revamped the style and copy of the Kings and Balducci’s weekly newsletters, increasing email opens from 15.7% to 19.5%
• Wrote, edited, and optimized long and short-form copy for five Kings and Balducci’s weekly newsletters, two 12-page monthly direct mail magazines, landing pages, web/SEO copy, social media, menus, and other deliverables monthly
• Brainstormed copy ideas with creative team members and managed the editorial and strategy calendar for Kings and Balducci’s twice a month
• Collaborated with the Social Media Manager to create and copy edit 30-35 social media posts and ad campaigns on Facebook and Instagram
• Served as a proofreader and copy editor for 30-50 external and internal marketing materials monthly

Customer Success Manager

Braze (formerly Appboy) | 2017- 2018

• Defined and implemented best practices for 12 clients across healthcare, e-commerce, social networking/dating and banking industries across various mobile marketing channels, such as push and in-app messaging, email, and web alerts.
• Served as the initial point of contact for 12 high ACV clients with an annual book of business worth over $1.3 million for all technical support issues related to the Braze platform
• Provided expertise on the Braze platform and key features, including leading day-long roadmap and strategy meetings with key senior stakeholders for large international companies
• Analyzed clients’ business goals and areas of opportunity, resulting in conversion increases of up to 15% for push messaging and email
• Provided expertise on the Braze platform and key features, including leading day-long roadmap and strategy meetings with key senior stakeholders for large international companies

Technical Account Manager

Return Path | 2016- 2017

• Secured four renewals YTD worth over $450,000, and was one of the top 5 Technical Account Managers by Net Renewal Rate in Q1 2017
• Retained 100% of client base consisting of 26 accounts across the e-commerce, pharmaceutical, travel and financial industries, with an annual book of business worth over $2.1 million.
• Strategically advised and troubleshot 20 client issues weekly by leveraging the knowledge of their business models in order to create customized solutions and ensure that clients feel empowered to use the Return Path suite independently.
• Served as the official day-to-day contact for clients for email marketing strategy, all technical and non-technical questions, and product support and trainings
• Conducted 14 weekly calls with Platinum clients to analyze campaign results and provide recommendations on optimizing key performance metrics, along with discussing product and industry updates.

Account Coordinator

Return Path | 2015- 2016

• Worked closely with a team of Account Managers to analyze client email performance, provide ad-hoc account management and ensure customer satisfaction, saving one Account Manager 12 hours/week in work time.
• Created weekly, bi-weekly and monthly reports for 27 clients detailing progress with their email program, using key performance metrics and visual charts to convey progress to clients.
• Learned and maintained in-depth knowledge of Return Path's products, industry trends, and competitors weekly.