Your product marketing expert will identify the buyer personas and audience for your product & target customers to convince them to make a purchase. They do this by tailoring your product and its features to solve for the challenges your audience is facing.
A product marketing strategy allows you to create, build, and execute content and campaigns. Your product marketing freelancer will identify and attract the right customers and provide sales enablement materials to provide a consistent, on-brand experience.
One of the most important parts of your product marketer's job is determining the product’s positioning in the market. They'll work with the broader marketing team and the product team to tell the product's story, including who it was made for and the challenges it solves.
Your product needs to stay relevant over time. As needs, expectations, and challenges change and evolve, your product marketer will make sure your product marketing strategy, and the products themselves, remain relevant among customers.
“Growth Collective sent us an email marketing expert who exceeded our expectations and brought a whole new level of strategic thinking to our project. The caliber of the experts on their platform is unparalleled. Plus, I love that they pre-vet experts for us - that means I can quickly launch projects with a consultant that I trust."
When you create a role, you’ll see an instant estimate of the weekly cost based on the desired level and time commitment.
Our team of in-house marketers is available anytime to help you think through a hiring strategy or prioritize channels based on your business model.
An effective product marketing strategy can be the key to growing your brand, boosting revenue, and unlocking new opportunities.
Focused on demonstrating the specific values and benefits of a product to your customer, a product marketing campaign can be extremely valuable in both B2B and B2C environments, particularly as customer-centric advertising grows more popular.
Unfortunately, there are still countless people who don’t understand what product marketing actually means. Only around 5% of product marketers are convinced their role is fully understood, even among business leaders.
Today, we’re going to be defining product marketing, exploring what it can do for your business, and providing top tips on how to use product marketing more effectively.